For young players in the BFSI sector, word-of-mouth marketing is slowly breaking the clutter, says Karthi Marshan, Marketing Head, Kotak Mahindra Group
A series of on-ground activities have been lined up to build greater connect and consolidate foothold in all the genres that the group is present in
Sticking to the essence of humour & wit, Mentos’ latest campaign is based on the insight that people have a natural fascination for puzzles & mysteries
Among the winners this year are Abhijit Sarkar of Sahara India, Centum Advtg’s Rakesh Gulati, Reliance Capital’s Sharad Goel & ITDC’s Promila Parothi
The road block was carried out across five FM stations simultaneously – Oye FM, Hitz FM, Radio One, Radio City and Red FM
The win comes on the back of a close door evaluation between three agencies in Mumbai; the size of the business is approximately Rs 15 crore
Banking on cricket mania, the brand started Twitter initiative #specxyviru when speculation was rife that Virender Sehwag would wear spectacles on the field
KV Sridhar, Leo Burnett's Chief Creative Officer India Subcontinent talks about the importance of story-telling, shift towards the new 4Ps of marketing and more...
Suprio Guha Thakurta will take on the additional responsibility of Managing Director - Circulation, Asia-Pacific from April 1, 2013
The tool gives marketers a fair scope to promote discoverability backed by user choice but does not help at every touch-point due to lack of context in data
The initiative aims to position Economic Times as a brand that provides incisive & analytical coverage and hence, a source of complete knowledge
The new structure will give more opportunities for senior business leaders to share intellectual capital across geographies and disciplines
Social Wavelength also bagged the Social Media Campaign of the Year award for its ‘Tweet A Tab’ campaign for Reliance Communications
Convonix will now align with Starcom MediaVest Group in India and operate as SMG Convonix, with two market-facing brands – SMG Digital and Convonix
Given the growing clout of transit media & innovative usage, the Awards will honour the best ad campaigns that have leveraged this medium to the hilt