The company saw a spike in the number of fans on their Facebook page, after installing a simple app for the Lip Butter contest held mid-December.
Harish Bijoor comments on highlights in the marketing world in 2011 and bets on a ‘Slow down India’ trend, that he would like to see emerge in 2012.
inext’s website goes officially live from today. Mudra Max is handling the digital campaign for inextlive.com’s launch.
As Network18 is expected to make a major announcement on purchasing Eenadu Groups’ assets, the buzz on Mukesh Ambani’s investment in the deal has grown stronger
Chief Mogul Avijit Arya talks about the power and influence social media wields and blazes a trail for advertisers to leverage from this new media.
The award winning Volvo S60 makes its debut as the official car at the Aircel Chennai Open 2012.
GM India registers 7 per cent increase in sales in December 2011 compared to the same period last year.
Google India captured the top 10 most-watched YouTube videos in India of 2011 and the ‘Silent National Anthem’ ranked first among them.
With 25% revenue growth & 18 new wins, 2011 marks Starcom MediaVest Group’s best performance in three years. The agency chalks out its 2012 agenda
“Radio rips masks. Disguises crumble on radio. Radio bares all bluffs. Only honest advertising pays,” cautions Rajeev Nambiar, CEO, Hello FM 106.4.
Testing new formats like reality shows, niche music genres, talk shows, are important to enhance growth of radio, stresses Harrish M Bhatia, 94.3 MY FM.
G Krishnan, Executive Director & Chief Executive Officer, TV Today Network Ltd, on seven things advertisers can expect from FM Phase III expansion.
Topps India Sports & Ent, a creator & marketer of sports merchandise like Cricketattack cards, has appointed Vizeum as part of its growth strategy.
Prabhakar succeeds R Ramachandran, who resigned from the post on superannuation on December 31, 2011. He assumed charge as CMD on December 02, 2012.