R K Swamy BBDO Group has appointed Sandeep Sharma as President of R K Swamy Media Group. Chintamani Rao will move to another role within the group as Senior Advisor
It is the audience that will decide what content works, say TV media experts, stressing that this audience is maturing and sensationalism no longer rules
Marco Rimini, Leader, Business Planning, Mindshare Worldwide talks to exchange4media about power-packed pitches and building brand equity for media agencies