Date-wise News
Autojunction.in launches mobile ad platform - Ads on Wheels
Auto e-commerce portal, autojuction.in, has launched a mobile (on-the-go) advertising platform called ‘Ads on Wheels’. The campaign envisages private car owners display promotional stickers on their car for a stipulated period of time varying from three months to a maximum of one year and earn 10 litres of petrol or diesel vouchers along with complimentary gifts from the advertiser.
STAR’s ‘Avatar’ blitz pays off; Hindi version gets 2.26 TVR
STAR India scored a coup of sorts when it aired James Cameron’s Oscar-winning blockbuster hit ‘Avatar’ over the Independence weekend. The movie was aired on both Star Movies (in English) and Star Plus (in Hindi). And the numbers speak for themselves – ‘Avatar’ (Hindi on Star Plus) scored a TVR of 2.26 as per TAM Media Research data for HSM metros, CS 4+ TG.
Real estate ads need to be believable: Jaideep Gandhi, Jaya Advertising
Set up in 1968, Jaya Advertising has been firming up its presence in the real estate advertising space. The company today is considered a real estate think tank and advisory, with an annual turnover of Rs 500 million. Jaideep Gandhi, MD, Jaya Advertising, shares the agency’s growth plans with exchange4media...