Quasar has bagged the digital mandate for Indore-based Swaarnim Naturscience Ltd, which offers herbal products in the health care category. The agency will be responsible for marketing Swaarnim’s niche line of products on digital platforms.
Watch World, the publication from the Chitralekha Group in the field of horology, hosted the second edition of Watch World Awards at Jaypee Greens Golf and Spa Resort, Greater Noida on September 24, 2011.
Kamal Oberoi has resigned from M&C Saatchi India as its India Chairman and MD, to pursue other professional and academic interests. The company has yet to announce a replacement.
‘Radio One College Champions’ recently kickstarted from Jyothi Nivas College in Bangalore. It is the biggest hunt for best radio talent in colleges, which is currently on for radio professionals in 10 of the city’s best colleges.
Red FM has partnered with the Global Indian Music Awards (GIMA) for the second successive year and presented the GIMA Radio Song of The Year award at the awards ceremony held recently at the Kingdom of Dreams in Gurgaon.
94.3 My FM and IBN7 have entered into a strategic partnership to air ‘Teekhi Baat Prabhu Ke Saath’, the popular chat show on IBN7’s conducted by Prabhu Chawla. The show will be aired on Sundays at 12 noon and 6 pm across all markets.
Reckitt Benckiser has been undertaking various outreach programmes to promote health and hygiene across the India as part of its CSR initiatives for brand Dettol. The FMCG company on September 28, 2011 unveiled its hygiene behaviour study, called ‘The Dettol Habit Study’, and said that it would further fortify its presence in both urban and rural areas.
Chennai-based men’s apparel manufacturer Hasbro Clothing is in expansion mode. The clothing company plans to have 25 more stores by March 2012 and is targeting growth of 30 per cent this year. Hasbro is also eyeing new markets and is planning to increase the number of lifestyle accessories on offer.
During the quarter April-June 2011, the Consumer Complaints Council of ASCI upheld complaints made against 27 advertisements, including from companies like Dish TV, STAR India, Business World, HUL, P&G, Reckitt Benckiser and Paras Pharma, among others.
With this, Navbharat Times has gone hyper local in the region, adding 8-pages dedicated to local content with the mainline newspaper. The cover price of the newspaper remains unchanged at Rs 2.5 per copy.
eBay on September 28, 2011 unveiled the fourth edition of its annual Census Guide, which documents the key trends in online buying, importing, selling and exporting across Indians in the top 20 eCommerce hubs, 28 states and seven Union Territories.
Nissan India has appointed Proximity India as its digital creative agency. Proximity will handle all digital initiatives, including social media for Nissan X-Trail, Nissan Teana, Nissan370Z and the Nissan Brand initiatives, including the Student Brand Manager programme.
Mindshare, the flagship media agency of GroupM, has appointed Sushanto Biswas as Partner – Client Leadership. Based out of Delhi, Biswas will be heading the Ford team at Mindshare India. He joins Mindshare from MPG.
Lintas Media Group’s Delhi office has bagged the media mandate for Ralson Tyres. The size of the account is estimated at Rs 15 crore. Yogeshwar Sharma, DGM-Advertising, Ralson Tyres, confirmed the development to exchange4media.