Taarak Mehta Ka Ooltah Chashmah’s ‘Jethalal’ is the most favourite fiction character according to Ormax Media’s seventh edition of Characters India Loves (CIL).
Apart from TV and movie content, brands are also leveraging gaming content in India. But where are the ground breaking innovations that were expected. e4m looks at the various branded integrations undertaken and the rationale behind them...
With a new logo and a fresh theme, ‘Reshaping Media Priorities for the New Marketing Era’, exchange4media Conclave is geared for the 2011 edition. The Speaker line-up in Mumbai includes Nitin Paranjpe, CEO & MD, HUL; Dominic Proctor, CEO, Mindshare Worldwide; and Mike Cooper, CEO, PHD Worldwide.
Following a multi-agency pitch, Vizeum India has just been named the media AoR for IMS Learning Resources Pvt Ltd. The win comes close on the heels of Vizeum picking up the media duties of Nickelodeon.
Yahoo-funded ad network Tyroo has launched new retargeting technology to enable better ad serving across the publishers that they are working with.
JWT India has rolled out a new campaign featuring actor Imran Khan to announce that Levi’s Signature is now Denizen.
A total of 28,828 entries from 90 countries have been submitted to the Cannes Lions 58th International Festival of Creativity, the highest ever in the history of the Festival. India has sent 1,177 entries this year in the 13 categories.
UTV Software Communications Ltd has reported a jump of 174 per cent in its FY11 net profit at Rs 137.6 crore. Operating revenues grew 39 per cent to Rs 946.8 crore.
Following a multiagency pitch, Mitsubishi India has appointed Euro RSCG as its creative partner. Euro will work on the entire portfolio of the brand in India.
Almond Board of California is scouting for a media partner and the organisation is in talks with a few leading agencies. Sudarshan Mazumdar, National Programme Manager, Almond Board of California, has confirmed the pitch call.
SMS Gupshup reportedly crossing 45 million users shows that SMS is still a viable tool for brands looking to reach a large audience.
GroupOn India (also known as SoSasta) announced the start of their travel deals business with a tie up for 70 per cent discounts of economy hotels Ginger Hotels, in 23 locations in the country.
The American National Basketball Association has become the second sports league after the IPL to partner with the Times Group for digital media content. The Times of India website will have a dedicated NBA section, which will provide daily updates of the latest NBA news, scores and columns by Times Group journalists.