Milestone Brandcom has beefed up its senior team with the appointment of Sheetal Jain as AVP – Strategy & Planning. The agency is set to soon launch an event promotion division and a retail solution division in the six major metros.
Orient, a group known for its Orient fans, is foraying into the home appliances market in the premium segment with the launch of a new division in this category. It has partnered with Triton Communications to handle the creative and media duties of the newly formed division. Spends on R&D and marketing are estimated to be upwards of Rs 15 crore.
Mahindra & Mahindra has announced its association with Buddh International Circuit (BIC) to provide official intervention vehicles for all motorsports at the circuit, including Formula1 racing in India.
Over the last three months, BEI Confluence has been winning large and prestigious brands across the country. Added to the agency’s kitty are accounts like Balmer Lawrie’s Balmerol, Blue Hill Logistics’ super luxury road travel business, Dr Oetker’s Vitalis Muesli, Nippo Batteries and Torches, Radiohms Agencies Ltd, CleanBold Power Erazer...
The much-awaited NRS-IRS merger is finally coming to fruition. Both the ABC, which is fronting the NRS on behalf of the NRSC, and the MRUC, which owns IRS, are set to sign the agreement within the next couple of weeks. The development would be a course changing milestone for the Indian print industry.
While Airtel officials say this campaign was given as a one-off to Taproot India, Airtel’s latest commercial created by the agency is generating quite a buzz across the country by playing on the ‘friendship’ factor. Airtel’s Mohit Beotra and Taproot’s Agnello Dias share what went into making of this much talked about ad...
Flipkart.com, one of India’s largest e-commerce companies, recently kicked off their new ad campaign ‘No Kidding, No Worries’. The TVCs, which showcase Flipkart as an ‘online megastore’, mainly address some long-held concerns associated with online shopping.
Saviance Technologies, an IT services company, has launched a Teacher’s Day campaign on Linked In and Economictimes.com. The month-long campaign seeks to connect alumni with their professors.
Have you ever been fooled by any agent while buying an insurance? Or have you ever found yourself saying “Ullu Banadiya”? Taking the real life situation to reel life, PolicyBazaar.com, country’s largest online insurance aggregator, has launched is first ever ad campaign – ‘Ullu Banna Achi Baat Nahi’, crafted by Mudra.
As part of its statutory requirement, Bharat Petroleum Corporation Ltd is reviewing its media duties, and has completed the first round of presentations in the process. It is understood that there are nine agencies in the fray for the pitch. The account is pegged in the vicinity of Rs 60-65 crore.
On its 14th anniversary, Adfactors PR has announced the launch of two new practices to cater to the Media & Entertainment, and Consumer & Lifestyle sectors.
As Uttar Pradesh is set to witness Assembly Elections in the beginning of 2012, Hindustand is geared up to launch Moradabad and Aligarh editions, to strengthen its presence in the state before the elections.
Neo Sports Network has launched a 360-degree marketing campaign highlighting the top drawer blockbuster line-up of live sports. The network will showcase 24 blockbuster events across 12 months, equaling over 300-plus days of live action.
Nokia Siemens Networks has announced the appointment of Sandeep Girotra to lead its business in India. Girotra will be based in Gurgaon and his appointment is effective from October 1, 2011. He is currently responsible for a number of key customer accounts in India as a Sub-region Head.
Turning a product in to a brand requires incremental efforts, but it is worth it because it is the brand that adds significant value when it is well recognised and evokes positive associations in the minds of the consumer, writes Anisha Motwani, CMO, Max New York Life Insurance.
The compact daily newspaper, Mid Day is hitting newsstands in an entirely new avatar on September 6, 2011. Along with a new design and a convenient new structure of the newspaper, the number of pages in the newspaper has also been increased from 48 to 64.