In a recent development, Maxus Global has decided to entrust additional responsibility on Managing Director Ajit Varghese. Varghese will now also run Maxus in the South Asian markets comprising Bangladesh, Pakistan and Sri Lanka, besides running Maxus and Motivator – the two GroupM brands in India.
Sridhar Seshadri, Head - Online Sales, Google India, shares his views on the evolution of search marketing in India and abroad, and talks about the opportunities that Indian marketers have ahead.
In order to strengthen its leadership, the network has made key changes to the team. Hitesh Sharma is promoted to Chief Operating Officer and Mahesh Shetty is Chief Strategy Officer.
Radio One Ltd, a joint venture between Next Media Works Ltd and BBC Worldwide, has reported an EBIDTA profit of Rs 4.05 crore against a loss of Rs 1.74 crore last year. The radio venture has also reported a 46 per cent topline growth at Rs 44.13 crore, as against Rs 30.31 crore last year.
Gaming portal Zapak has launched a DTH based advergame on Reliance Digital TV and Dish TV to provide engagement for Close Up. This is the first time that Zapak has created an advergame for the DTH platform.
Indiatimes’ Insta SMS to deliver the best of Indiatimes to mobile users without the need for GPRS connectivity.
Nokia has launched a Facebook app with Hungama to enable users to cheer on their team by playing and dedicating music on the social network.
The awards that claim to be the first one to honour favourite TV characters across various channels will be managed entirely by BIG Live and promoted heavily on group companies.
Amit Tiwari, GM, Country Head Media, Philips India writes exclusively for exchange4media from the Festival of Media, currently underway in Montreux, Switzerland. <br> <a href=http://www.exchange4media.com/e4m/news/fullstory.asp?news_id=42054§ion_id=1&pict=4&tag=34548><b><font color=red>Guest Article:</font>Philips’ Amit Tiwari @ Festival of Media</b></a>
Star India has appointed Nitin Vaidya as the Business Head for its Hindi channels comprising Star Plus, Star One, Star Gold and Star Utsav. Vaidya would be reporting to STAR India COO Sanjay Gupta.
Hindustan Media Ventures’ weekly Hindi newspaper Hindustan Jobs hit newsstands on May 8, 2011. Priced at Rs 7, the paper carries government and private job ads and has been designed by leveraging synergies from within the HT Media group with content partnership from Shine.com.
BBC TopGear, the motoring media brand owned by BBC Worldwide, has appointed Mudra West to handle its creative duties. No pitch process was involved and Mudra bagged the business on the basis of its credentials.
Nirvik Singh, Chairman & CEO, Grey Group Asia Pacific, on May 9, 2011, announced that Jishnu Sen had been promoted to the position of President & CEO, Grey Group India, effective immediately. In his new role, Sen will continue to report to Singh.
The Walt Disney Company in India has appointed Avinash Pant as Executive Director, Marketing, Walt Disney International. He will be reporting to Country Manager, Managing Director, Mahesh Samat.
Ogilvy Mumbai has announced that it will be hosting Portfolio Night 9 in Mumbai this year. The event will take place simultaneously around the world on Thursday, May 26, 2011.
National edition of Tehelka Hindi, which was launched in October 2008 but phased out from the market later, will be back on newsstands from June 2011 and will cover the Hindi speaking regions that are not being served by the localised editions of the magazine.
After print and TV, Beetel dabbles in digital media. Company CEO Vinod Sawhny speaks to exchange4media.
After a ‘stormy’ inaugural round in Delhi, Star News MQ 2011 – What’s your Media Quotient? quiz now moves to Bangalore on May 13. Challenging the participants’ grey cells will be quiz masters Prateek Srivastava of O&M and JWT’s Rajesh Gangwani.