Date-wise News

The second edition of the Lavasa Women’s Drive (LWD), conceptualised by Times Red Cell has bagged the prestigious title of India’s Largest Women’s Car Rally by the Limca Book of Records 2011. On 27th February 2010, One Thousand women in 285 cars drove a distance of 240 Kms. from Mumbai to Lavasa creating this record. This drive witnessed enthusiastic participation from women of all age groups and diverse social backgrounds. This drive provided a great platform for the participants to create awareness about women’s cancers. Many participants decorated their cars in innovative themes to promote various social causes i.e. Save Electricity, Water, Tiger and Nature Conservation etc

e4m Desk May 6, 2011 4:47 PM

  Wieden + Kennedy has unveiled the fourth issue of ‘Motherland’ with the focus on the North-East. The issue explores a culturally diverse part of the country which for many, still exists on India’s periphery, both literally and figuratively.

e4m Desk May 6, 2011 4:46 PM

Business support services provider EdenRed has created a free cricket game to align with the brand proposition of making life easier as a stress buster offering. With this, the company got online impressions worth a spend of Rs 12 million, but for only a fraction of the cost.

Gopal Sathe May 6, 2011 1:02 PM

The way that we plan marketing on the Internet needs to change, argues Savio Fernandes, Chief Sales Officer, Rediff, and adds, we need to start looking at it as a reach medium, one which will match television over the next five years.

Gopal Sathe May 6, 2011 12:49 PM

Latest comScore findings show that 1.11 trillion ad impressions were delivered to the US Internet audience, and Facebook accounted for 31 per cent of these. AT&T delivered the most number of impressions for advertisers.

e4m Desk May 6, 2011 10:43 AM

Spice Global, whose core business has been in mobility products till now, is venturing into a broader space with the launch of an online shopping portal saholic.com.

e4m Desk May 6, 2011 9:50 AM

Stage is set for a battle royale in Delhi today evening for the Star News MQ 2011, the third edition of the immensely popular initiative from exchange4media – ‘MQ – What is your Media Quotient?’. Register on the spot and participate...

e4m Desk May 6, 2011 8:35 AM

The Red Bull Chris Pfeiffer Tour is an annual property of Red Bull, organised in various countries around the world. The brand has partnered with Jagran Solutions to bring alive the experience in India for the tour 2011.

e4m Desk May 6, 2011 8:32 AM

Reliance Broadcast Network has brought on board Gargi Kaul, Soumen Datta and Jayant Bhokare to play key roles in the multimedia entity’s sales team.

e4m Desk May 6, 2011 8:27 AM

News24 is assuming a more youthful look with this makeover. The group is planning to foray overseas, partnering with DTH and IPTV operators in the US, the UK and South Africa...

Nitin Pandey May 6, 2011 8:25 AM

Pidilite has assigned the creative mandate for its brand Rangeela to Law & Kenneth, even as the major chunk of their creative business continues to be handled by O&M. Triton is the incumbent agency.

Shubhangi Mehta May 6, 2011 8:22 AM

With Indiatimes and Rediff entering the daily deals business and Info Edge investing in MyDala, while GroupOn looking to invest strategically in their India office, what’s the deal with the daily deals businesses?

Gopal Sathe May 6, 2011 8:19 AM

As a countdown to its 10th Anniversary celebrations ‘The Smart Manager’ magazine is revamping its look and also organising a debate on ‘Ethics and CSR’ that will see participation of the who’s who of India Inc.

e4m Desk May 6, 2011 8:15 AM

For us, the growth of the category is paramount. Internet penetration is 6 per cent and 70 per cent of that user base comes to Yahoo!, so the only thing we can do to grow is grow the category. One key area that can grow the category is the presence of more of local languages on the web. Web is still predominantly in English right now. Many steps have been taken towards creating local content, but there is a lot more that needs to be done. This year, we are looking at how we can make our service available in six different languages. We believe this will bring many more audiences to the medium.

e4m Desk May 6, 2011 12:00 AM