While Hindi and English dailies continue to see growth in their readership numbers as per the IRS 2011 Q1 data, Marathi and Malayalam dailies have grown rapidly since IRS 2010 Q1.
Compared to the Indian Readership Survey (IRS) 2010 Q1 figures, English dailies have witnessed a growth of 3.62 per cent in IRS 2011 Q1. Readership numbers for English have been northward bound over the last few IRS quartiles.
Fourteen of the Top 20 dailies have witnessed growth in readership numbers as per the Indian Readership Survey (IRS) data for 2011 Q1 as compared to the corresponding quarter of 2010.
Looking back, it has been quite an action-packed week for agencies with hectic account action. IRS 2011 Q1 results will keep publications busy in the coming days. Prashant Panday shares Radio Mirchi’s growth path…
Print advertising during the monsoon period (June-September 2010) jumped by 28 per cent as against the same period in 2009. Four out of the top 10 advertisers of print advertising during this period were from the auto sector.
On a melancholy monsoon day, sitting couched in her chair, Shubhangi Mehta wonders what to write in her Reporter’s Dairy, until struck by highfalutin argots of the chores of the modest, mellow yet poignant lives as reporters in exchange4media…
With the release of the IRS 2011 Q1 data, Nitin Pandey gets busy analysing the data and the implications for the print industry. Along the way, he come across some interesting industry viewpoint on the IRS data…
“Radio will be about 8-9 per cent of the total ad industry. It will grow rapidly, especially after Phase III is rolled out… Radio has been and continues to be a very sexy medium,” says Prashant Panday, Executive Director & CEO, Radio Mirchi.