Pitching, a process that started merely to compare creative services, has today become a phenomenon deciding the fate of agencies. The big question is – what comprises a perfect creative pitch? e4m dissects the anatomy of a perfect pitch...
As per the IRS 2011 Q1data, ‘Any Hindi’ monthly magazines have seen growth trends compared to IRS 2010 Q1. Meanwhile, negative trends in AIR numbers have continued for weekly and fortnightly magazines.
For English weekly magazines, there is not much to cheer in IRS 2011 Q1. But for English monthlies and fortnightlies, the growth has been positive.
Leading English dailies, Hindustan Times and The Times of India, have witnessed negative growth in AIR (Average Issue Readership) in the Delhi market; however, HT has reported positive growth in the NCR market as compared to IRS 2010 Q1.
As per IRS 2011 Q1, Hindi business newspapers have seen mixed results – while Business Standard Hindi has grown in double digits, Business Bhaskar has declined sharply.
India’s top marketers, cutting across sectors, opine on 10 questions ranging from issues to concerns for the marketing fraternity. What do they think and how are they tackling them...
Zee TV has announced a new brand identity featuring a new logo with the slogan ‘Umeed Se Saje Zindagi’ with the objective of taking forward a progressive outlook for the channel.
Cannes Lions has introduced Holding Company of the Year award, Creative Effectiveness award & The Lion of St Mark this year. The Festival has made some changes to the Agency of the Year award. It has also introduced more for young marketers and young suits at the Festival. And to reflect all changes, the Festival has also got a strapline this year on.
After having sorted any travel and settling-in issues, the India camp is getting comfortable in the sunny Cannes city, discussing who else is here, and who is winning...
As the Cannes Lions International Festival of Creativity begins, Indian agencies have already begun the race for the metal. Mudra is aggressive at Cannes too and is leading the India shortlist tally in the first three categories. BBDO follows closely behind.
It’s been over four years since Condé Nast entered India. In this short period, the group has created a multimedia platform reaching out to the affluent in India. In keeping with this, Conde Nast India has now launched a corporate campaign, titled ‘The Necessity of Luxury’.
As communication services get more impacted by changing technologies, organisations are ready to shift budgets to riskier activities, including the likes of becoming a publisher and building marketing technology solutions, or in other words, looking for tighter connection with their tech teams.
Jagran Prakashan Ltd (JPL) has launched its Punjabi newspaper, ‘Jagran Punjabi’, on June 18, 2011. With this launch, JPL is looking at adding newer readers, newer markets and strengthening Jagran’s presence in entire Punjab.
This year, three Indian entries have made it to the PR Lions shortlist. BBDO India, Mumbai has two entries shortlisted, while Mudra Communications, Mumbai has one entry shortlisted.
In Promo & Activation Lions, a total of seven entries have been shortlisted from India. BBDO India secures three entries and both Mudra Communication & Creativeland Asia have two entries each.
Cannes Lions 2011 got underway on June 19, 2011. And the first of the shortlists – Direct Lions – has been announced. Six entries from India have been shortlisted in Direct Lion category. Mudra Communication has four entries shortlisted, while Grey Worldwide and Contract Advertising have one entry each shortlisted.
Celebrating the centennial of David Ogilvy’s birth, Ogilvy and Mather is launching an annual series of lectures on inspiration at this year’s Cannes Lions. Sir Ken Robinson, author, education reformer and evangelist of ‘Pervasive Creativity’ will be addressing the inaugural seminar.