The multi-genre Indian Internet Radio on Sify.com offers Bollywood and Indi Pop music 24x7, with uninterrupted streaming and Facebook apps for complete ‘Fun and Masti’.
Mark Borao, Global Advisory leader, M&E of Ernst & Young speaks to exchange4media on the new trends in digital content and addresses the challenges of monetisation of content and distribution across multiple platforms.
Rediffusion Y&R has been working with some development brands for Emami. The advertiser has now aligned the creative duties of two of its brands - Boroplus & Zandu – with Rediffusion Kolkata office.
Stephane Faggianelli, President, Asia-Pacific, Wunderman speaks to exchange4media on what lies in store for the India operations of the company.
Are brands really engaging with social media, or are they just spending money to build up likes and fans, which don’t translate into any actual benefit to the company’s bottom line?
With the objective to promote Queensland as an incentive destination in the country, Ryna Sequiera, Marketing Manager, Tourism Queensland, India is steering the brand with innovative marketing and prudent trade partnership.
Design is a brand’s showcase to the consumer, writes Debashish Guha, CEO, Exhibitions, Insta Worldwide, as he highlights ways to optimise presence through design, the do’s and don’ts and some consumer insights...
Triton Communications’ three-ad campaign to promote Vadilal ice-cream’s three flavours comes at the right time to beat the scorching summer heat.
Theme Ventures, a diversified brand management firm, has been appointed as the agency on record (AOR) by Kolkata-based Priya Foods to launch an extensive rural media PR activity.
Developments around the world and in India over the last few weeks have kept news channels busy. Osama Bin Laden’s killing kept the numbers coming in week 19. Other developments that added numbers in preceding weeks were Sathya Sai Baba passing away and the Royal Wedding...
Writing exclusively for e4m, Amit Tiwari GM, Country Head Media at Philips India, notes that the 5th edition of The Festival of Media concentrated more on new media and stresses that there is need understand the present.<br /> <a href= http://www.exchange4media.com/e4m/news/fullstory.asp?Section_id=1&News_id=42088&Tag=34582><b><font color=red>Guest Article: </font>Philips’ Amit Tiwari @ Festival of Media – Day 2 post</b></a> <br /> <a href= http://www.exchange4media.com/e4m/news/fullstory.asp?section_id=1&news_id=42071&tag=34565&search=y><b><font color=red>Guest Article: </font>Philips' Amit Tiwari @ Festival of Media – Day 1 post</b></a><br /> <a href= http://www.exchange4media.com/e4m/news/fullstory.asp?section_id=1&news_id=42054&tag=34548&search=y><b><font color=red>Guest Article: </font>Philips' Amit Tiwari @ Festival of Media</b></a>
I think the biggest learning has to be what you make of yourself; because it is really easy to want to emulate other people, other styles, other techniques, which is great because you can learn and absorb. But it has taken me ten years to become comfortable with myself and the way I present on television and some people like it and some don’t. Some hate my hairstyle and some like my talking style. Everyone has an opinion and that’s fine because you are in a public forum. I am very comfortable with myself and how I have developed as a professional.
Prem comes with 17 years of rich experience in journalism with both print and online medium. As the Managing Editor of Yahoo! India, Prem is responsible for the editorial content for Yahoo! India, across its industry leading properties including- Yahoo! Home Page, Yahoo! Cricket, Yahoo! Movies and Yahoo! Finance amongst others.
If you chase TRPs, you never get it; if you chase credible content, you get the ratings and that is how it should be. Consciously, we never discuss ratings. Beyond a point one should not be chasing ratings on a micro basis, my experience shows that if you take care of the big picture and you chase good content, ratings would follow definitely. But if you consciously chase ratings like a statistician, very often they don’t come to you.