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Winning the Future on Nivea's 100th Birthday

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Beiersdorf is preparing the ground for future growth and is realigning the Nivea brand in its 100th anniversary year. With the business strategy “Focus on Skin Care. Closer to Markets.” The company will concentrate on its core competence skin care, placing Nivea in its center. A comprehensive activation package supporting the Nivea realignment will begin the implementation phase in May.

e4m Desk Mar 7, 2011 7:24 AM