Brand David has won the creative mandate for Dabur Red Toothpaste and Dabur Lal Dant Manjan. Bates 141 was the incumbent agency on the business. The size of the account is pegged to be around 15 crores. The other agency in fray for the business was Mudra.
Hanmer MS&L India, part of MS&LGroup, one of the world's top three PR and events communications firms, today announced five new clients including, NIKE Inc, Life Insurance Corporation of India (LIC), HCL Infosystems, United Technologies Corporations (UTC) and Fortis Healthcare reinforcing its growth and strength as one of India's top specialty communications agency brands, delivering insights-driven and holistic communication solutions.
After launching its mobile advertising network, MobiAdz, in September 2010, StratosHear Technologies has announced that its mobile audio advertising solution, AdRBT, has extended its reach to the media and entertainment industry and has been used to successfully increase TV viewership.
STAR One has its task carved out – right from launching no less than six new shows in the next few months to doubling its GRPs, the second GEC from STAR India it is all set to reclaim its lost glory. Nikhil Mirchandani shares the channel’s journey so far.
Percept Out of Home launched an awareness campaign for DKT, a charitable non-profit organization. The campaign kick started in the month of September 2010, and will continue for a period of 11 months covering the entire state of Gujarat. The campaign will start rolling in Maharashtra from October 2010 onwards.
While it’s been roughly a week since Fortune’s India edition was launched, there are already talks of a positive shake-up in the print industry. Media planners are upbeat about Fortune India as exchange4media puts the magazine’s mettle to test.
Following a multi-agency pitch, Union Bank of India has assigned its media mandate to Lintas Media Group. Motivator was the incumbent agency. Industry sources have pegged account size in the vicinity of Rs 80-90 crore.
Benedict Hayes is joining Communicate 2 as Head of its Enterprise Organic Search Division (SEO). He joins Communicate 2 with more than nine years of enterprise level search experience in the UK market.
Bengali news channel Mahuaa Khobor marked its launch with a two-phased campaign created by Rediffusion Y&R. The campaign gives a surprise twist to some quintessential Bengali idiosyncrasies to generate curiosity and attract eyeballs.
Deepa Gopinath is joining Open Media Network as Associate Publisher. She will be heading the Ad Sales function nationally. She is moving from Images Consumer Media, where she is COO. R Rajmohan, Publisher, Open Media Network, has confirmed the news to exchange4media.
It is learnt that within two years of its launch in the Chandigarh market, Hindi daily Hindustan is soon going to withdraw its Chandigarh edition. Sources close to the development have confirmed the news and said that the edition was not paying off well and there was no scope left for even a re-launch.
Future Group has some aggressive plans lined up for its digital retailing arm, FutureBazaar.com and has launched a shopping initiative themed ‘The Battle’. This initiative coincides with a fresh brand design along with a 360 degree marketing and communication plan with a budget of Rs 10-12 crore. M&C Saatchi has been assigned the creative mandate.