STAR CJ Alive India’s premium home shopping destination shakes up the home shopping domain once again as it brings alive its mantra of transforming lifestyles with the launch of an all-new lifestyle transforming program ‘Good Shopping India’ catering exclusively to family-based audiences.
A joint initiative will see Bombay times and Lavasa Corporation come together to initiate ‘Lavasa Women’s Drive’ on February 27, 2010. The unique drive will seek to educate women on prevention and detection of cancer.
Patrika has launched hyper-local editions in Bhopal and Indore cities on 15 January, 2011.
exchange4media Youth Marketing Summit, presented by UTV Bindass and powered by Mudra Concrea, in association with Tuborg, is bringing together youth brands, global and Indian thought leaders and the youth of the country at one forum in Delhi on January 28, 2011.
Sourav Ganguly, whom many consider one of the best Indian captains, will be the on-air game expert sharing reviews, previews and his thoughts on the game, on ‘One Day Mataram’.
Brand Mahindra epitomises what its customers want – a company that empowers them to ‘Rise’ with a new positioning.
airtel digital TV, the DTH service from Bharti airtel launched in October 2008, announced the a la carte pricing of all the 198 linear channels available on its platform, effective January 1, 2011.
The BBC and The Economist are presenting two special events in India, designed to provide a platform for exchanging ideas and thoughts on branding and managing image perceptions.
Ending all speculation, it is now confirmed that Prasanna Sankhe, National Creative Director, Publicis Ambience, has put in his papers. Sankhe has confirmed the development to exchange4media.
Apple’s CEO, Steve Jobs, is on leave for health reasons again. With the company’s fortunes so directly tied to its leader, it remains to be seen how this will affect Apple now and in the long term.
Mahesh Ranka has resigned from Relay Worldwide, the sports marketing division of Starcom MediaVest Group. Ranka would be serving his notice till February 2011.
FoodFood is set to launch on January 24, 2011. The channel has appointed Ogilvy India and Motivator India for its ad duties.
MediaVest Worldwide, part of the Starcom MediaVest Group, has been appointed as media partner by Wiwo Mobiles. MediaVest Bangalore will drive the business. The size of the business is estimated to be around Rs 20 crore.
Man Force Trucks appointed Percept Out of Home their creative mandates to execute the Retail project related to dealer visibility and branding.
Bharat Matrimony has created a virtual wife, get to know her at biwihotohaisi.com. The website, developed in partnership with WebChutney, hopes to build brand engagement with prospective bridegrooms.
The Telegraph has recently undertaken a major value addition exercise in Kolkata wherein the overall pagination has gone up to 52 pages on most days of the week.
The German luxury car maker Audi India and Creativeland Asia created an ultimate 3D experience in its new campaign designed for Audi A8L.
Indian Railways is on the lookout for a creative and media partner who will connect the organisation with the people.
In a one-on-one interaction with exchange4media, digital marketing guru, Bill Hunt speaks about the future focus of online marketing.