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<b>Kamal Oberoi</b>, MD, M&C Saatchi

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The crucial challenge is all about markets. It is all about being able to justify the fee or the revenue which the agency merits. I think that is the biggest challenge. There is tremendous pressure and if you are able to demonstrate the value which you add to the client’s business and therefore, justify what you truly deserve as remuneration. The challenge linked to that is to have people who have the capacity to deliver on that platform.

e4m Desk Feb 18, 2011 12:00 AM