Search marketing firm Communicate 2 forays into social media marketing, launches Facebook campaign for Casino Royale Goa.
May’s gone, June here and with the change of the month, monsoon is here! It’s time to wash away the heat and start a whole new season of monsoon with a shower of events. Tasneem Limbdiwala is all geared up!
Carlton D’Silva, Creative Director, Hungama Digital Media, writes about how the Internet, usually seen as a monster by musicians as it promotes piracy and free downloading, can be used effectively by musicians to market themselves.
In a global study titled ‘Living with the Internet’, WPP member media agencies – MEC and Mindshare from the GroupM portfolio – along with Microsoft Advertising, examined 7,000 online surfers to gain insights into their online behaviour.
A recent report shows that online press releases can be a powerful tool for search marketing as they allow a brand to leverage relevant and to the point content which they would have to create for other uses anyway. Puretech’s Prashant Deorah writes about what works best.
Social media evangelists Digital Vidya launch their own social media agency dvBytes, which will focus more on consultancy and education but will also carry out execution of social media plans and creation of social apps.
Close on the heels of bringing on board Rediffusion Y&R as its creative AoR, Emami is now focussing on increased penetration across India. The company will be expanding its Boroplus range, besides aggressively promoting Zandu Balm.
The second edition of the exchange4media Indian Digital Media Awards is being held in Mumbai today, where the best work in digital media in the last year will be honoured. Mahendra Swarup, Chief Mentor, Smile Group, and Shashi Sinha, CEO, Lodestar UM led a jury of over 20 of the most respected names in digital media for the Awards.
Close on the heels of bagging the Skoda account, Saatchi & Saatchi has added online marketplace OLX’s business to its kitty following a multi-agency pitch. As per industry sources, the account size is pegged at Rs 10 crore.
Following Emami appointing Rediffusion Y&R as its creative AoR, Kaya Skin Clinic is on the lookout for a new creative partner and will be inviting some agencies for a pitch.
<b>D Rajappa:</b> We believe ours is a business of collaboration. The co-creation process that Paddy was talking about does not begin and end within the agency, but actually moves on to the client end. So, whatever great piece of work that you see today across brands, I think the client has an equal stake… We are not operating in silos. So, our entire DNA is about furthering the collaboration and making it seamless.