UNI TV has entered into a strategic pact with rediff.com and espncricinfo.com to provide exclusive content capsules from the ICC World Cup Cricket 2011.
While ‘Waka Waka’ and ‘Wavin Flags’ were the official and unofficial anthems of the FIFA soccer World Cup in 2010, the ICC World Cup 2011 is seeing a plethora of ‘anthems’ dominating the airwaves.
AdEx India, a division of TAM Media Research, reveals the top advertisers on Day 1 of the ICC World Cup 2011 that began on February 19.
TAM Sports data for CS 4+ All India market show a gross rating of 7.47 TVR, peaking at 12.2 TVR, for the India-Bangladesh World Cup match. The digital universe has responded better to the games than analog.
Three days into the ICC World Cup 2011 and the industry is abuzz with predictions… exchange4media finds out what media planners have to say.
In this series titled ‘Know Your Network’, exchange4media seeks to present the known and not so known social networks from around the world.
Is Sony working on a new Android tablet, which also leverages the PlayStation brand? Reports are that the device is in a fairly advanced stage of development.
Fashion and You CEO Pearl Uppal talks to e4m about the tie-up with Lakme Fashion Week and how the company has been innovating to be one of the biggest brands in online apparel retail.
Vijay Shekhar Sharma, founder of One97 Communications, shares his views on what he hopes the Government will announce for the Union Budget 2011.
The Indian advertising industry grew by a whopping 27 per cent in calendar year 2010, wiping out loses of 2008-09 with a gain of about Rs 5,000 crore, the Pitch Madison Media Advertising Outlook 2011 has revealed.
Apart from special content line-up, this time most business news channels have come up with a range of BTL activities to engage their viewers.
Experts predict that Apple will launch the much anticipated iPad2 next week. But will this be enough to keep the company dominant in the tablet market?
Mobile location based service foursquare has formed its first big brand tie-up in India with Café Coffee Day.
Cannes Lions International Festival of Creativity will have a new award this year – Holding Company of the Year. Meanwhile, Interactive Agency of the Year Award will no longer exist.
Twinings Tea India is on the lookout for a new creative partner seven years after it had last called for a creative pitch. TBWA\ India is the incumbent agency.
Even as most Hindi general entertainment channels have seen depleted ratings, Colors had added a chunk to its scorecard as per data from TAM Media Research.
In the unpredictable Hindi GEC ratings game, in TAM Wk’08’11 (Feb 12 to Feb 19) Colors has gained 45 points moving up to 283 GRPs, while most peer channels have taken a fall in ratings. exchange4media takes a look behind the scenes...
In India after a gap of four years, Dominic Proctor, CEO, Mindshare Worldwide, speaks about how to survive a slowdown and how India was the market to watch out for in the immediate future.
It is learnt that Donear Suitings has appointed Karishma Initiative to handle the media mandate for its entire portfolio.
CASBAA today announced that Andrew Jordan, President and CEO of GE Satellite, has been elected to the Association’s Board of Directors to year end 2012. A member of the CASBAA Council of Governors since 2005, Jordan is the co-chairman of the CASBAA Satellite Industry Committee (SIC), working closely with Paul Brown-Kenyon, COO of Measat.
STAR, Asia’s media and entertainment company, recently announced a distribution deal with Nigeria based Pay TV operator HiTV to launch STAR Gold, one of India’s leading Bollywood Movie channels in Nigeria. The launch which took place on Jan. 10th, 2011 marks STAR’s entry into Nigeria.
After establishing themselves as leaders in production of creative television content across genres, Alva Brothers Entertainment Pvt. Ltd (ABE) has announced its foray into the new media domain.
Varun spent his early years at Ogilvy and McCann before he moved to JWT and then DDB Mudra.has now joined BBDO India as Sr. Creative Director – Special Projects.
Saturday saw the culmination of two power packed days in the world of brands and marketing as the second edition of Prahlad Kakar’s Brand & Media Workshop 2011 came to its climax amidst the country’s top marketing minds. Led by ad guru, Prahlad Kakar, the two day workshop, presented by Cambay Tiger, saw marketing and media experts such as Josy Paul, Mark Manuel, Shivnath Thukral and Paritosh Sharma amongst many others gather on one stage at Mumbai’s Sunville Banquets to share their experience and learnings as they left the audience inspired to think differently.
English news channel Times Now and Zoom are now available in the United States of America. The launch of the channels from Times Television Network will allow the South Asian community in US access to the live news and analysis from India with Times Now and the latest Bollywood gossip, news, music, and movies with Zoom.