Anjali Thakur
Senior Correspondent, New Delhi
anjali.thakur@exchange4media.com
https://twitter.com/AnjaliThakur12
Authors
Anjali reports on the advertising, digital and marketing domain. A graduate from Miranda House, Delhi University, she aspire to travel the world with her little salary. A big time Nutella and Netflix addict.
This crisis has taught us the importance of interdependence: Tarun Menon, Urban Company
Tarun Menon - AVP Marketing - Brand Strategy & Creative, Urban Company, talks about how the company is navigating the COVID-19 crisis
Our strategy for & after COVID-19 will be customer-centric: Sanjeev Shukla, Muthoot Blue
Shukla, the Group Chief Marketing Officer for Muthoot Pappachan Group, speaks about the brand’s COVID-19 strategies and importance of keeping customers first even during a crisis
Digital world is democratic with space for all stories: Aparna Purohit, Amazon Prime Video
Purohit, Head of India Originals, Amazon Prime Video, on how the streaming platform has an edge over other content creators and how female-centric content is changing the way women are perceived
Zomato joins Zoom calls to stay connected with patrons
The app recently launched a digital campaign wherein it has been providing quirky wallpapers to all ZOOM users
BMC ups Instagram game to spread COVID-19 awareness
With quirky memes centred on popular shows, the civic body has managed to capture the attention of the youth
Insurance brands bring their ‘A’ game during COVID-19 times
Given the 30% spike in insurance amid the coronavirus pandemic, India’s top firms are staying well-connected with their consumers through offers and campaigns
MCGM waives off licence fees of 1,250 hoardings for displaying COVID-19 messages
The civic body has currently waived off the fee for the month of April and has also agreed to bear the printing charges
Retail industry ups digital marketing spend by 30% to stay relevant during lockdown
Brands such as Myntra, Fabindia, Tjori, FabAlley, & Zivame have come up with unique initiatives to keep the buzz around their brand active on social media
OOH sure to bounce back despite COVID-19 setback: Experts
With the coronavirus pandemic throwing a spanner into the works of OOH, experts discuss the future of the industry in terms of growth
Work from home has increased employee productivity by 20%: Upasana Taku, MobiKwik
Upasana Taku, Co-founder & COO, MobiKwik, talks about their community initiatives #LeadBoldly & #StopTheSpread, coping during COVID-19 and the newly launched Coronavirus insurance
COVID-19: How are telcos dealing with the work-from-home demand for data?
While experts raise doubts, telecom providers are confident their new measures to deal with burgeoning user demands will help them tide over the coronavirus crisis
Lockdown route: Influencers keep the buzz alive for brands with digital placements
Keeping with the customer sentiments, industry players say most brands are focusing on spreading positivity and trying to increase recall value
Hospitality industry ups its game to deal with COVID-19
At a time when hygiene is our biggest concern, hospitality brands, who are among the hardest hit, are doing their best to assure patrons about their sanitation standards
Airport media owners' body seeks a 3-month licence fee waiver from the government
In a letter written to the Union Ministry of Civil Aviation, the Federation of Airport Media Owners said that the sector was beset by the slowdown & liquid cash crunch even before the pandemic
Mumbai civic body asks OOH owners to carry only Coronavirus awareness ads on hoardings
The new mandate by Municipal Corporation of Greater Mumbai has been met with mixed reactions by out-of-home players in the city. While some say that it’s been forced upon them, others have welcomed it
DOOH firm WooHoo Screens displays 'Namaste Karona' campaign to spread awareness
The campaign urges people to wash their hands and avoid physical contact due to the outbreak of COVID-19
We have over 30 lakh users and the repeat rate is 80%: Rachit Gupta, EazyDiner
In a chat with e4m, Gupta, the Chief Marketing Officer of EazyDiner, discussed the growth prospects for the brand, its marketing mix & COVID-19 concerns marring the dining-out experience
Will BMC's new rooftop hoarding policy bring cheer to the OOH biz?
While some industry experts say the new policy will drive growth for digital OOH and indoor advertising, others opine that the new regulation is not fair
Millennials are the new drivers of growth: OK Kaul, Bank of Baroda
The General Manager - Chief Coordination ( Marketing, PR, WWS) Bank Of Baroda, Kaul takes us through the brand’s comprehensive media plan since Dena Bank & Vijaya Bank amalgamated with it
Women exhibit entrepreneurial aptitude in their everyday lives: Vinay Subramanyam
Subramanyam, Head of Marketing – Britannia Industries, speaks about the brand’s startup initiative to empower around 10,000 women homemakers with skill development training
39% Indians open to women as head of government, 34% comfortable with female CEOs: Kantar
According to The Reykjavik Index for Leadership survey, India’s acceptability of both men and women in leadership positions for defence is higher than the global average
Century OOH wins advertising media rights of Ranchi airport
Ranchi Airport, for the first time, has been tendered for advertising rights, confirmed Shashi Kumar Chaudhary, founder, Century OOH
Airport OOH is driving the industry now: Mahendra Dev Dixit, Sigma Trade Wings
In a chat with exchange4media, Mahendra Dev Dixit, Director, Sigma Trade Wings sheds light on the growth strategy, trends in the OOH industry and more
We facilitate 25K coffee dates per week in India: Shruti Gupta, Brand Manager – OkCupid
Gupta speaks about the factors that give OkCupid an edge over its competitors, its India-focused efforts and why a person is more than just photograph on the dating app
We have an edge over other media owners in Surat, thanks to DOOH: Monik Madhwani
Madhwani, Co-founder, Woohoo Screens, shares about the brand's journey and how DOOH has helped the brand reach its targets
We aim to become a Rs 1000 crore company by 2022: Gour Gupta, Tribes Group
Gupta, CEO of The Max and MD of Tribes Group, sheds light on the driving force behind the company, their targeted clientele and the key focus of Tribes in 2020
Tribes announces launch of two new companies on its 5th anniversary
The communications agency has named Cape and Untap Performance as the brand new enterprises under its banner
India gets the lion's share of our brand building expenditure: Abhiraj Bhal, Urban Company
In a conversation with e4m, Bhal highlighted the brand's need to rebrand, its foray overseas, media mix and focus for the upcoming year
TaxiTop Media's collaboration with Uber India to drive reinventions in OOH
Harsh Vardhan Mahipal, the founder of TaxiTop Media, tells us how their distinguished approach has helped in boosting the growth of the company
Century OOH has seen double-digit growth in the last few years: Shashi Kumar Chaudhary
Shashi Kumar Chaudhary, Founder of Century OOH, tells us what gives the company an edge over other media players in Eastern India
How Instagram is creating authentic connections between brands & consumers
Prasanjeet Dutta Baruah, Business Head - Technology, Telecommunications, Automative at Facebook shares insights on the top 5 macro trends to watch out for in 2020 and more
40% of consumers prefer regional content: Tarun Katial, ZEE5
CEO Katial lists the factors - from hyper-personalisation to AI - that could drive OTT players in 2020
To bolster tourism, Odisha rebrands itself with ‘Odishaaah!’ campaign
The state is utilising all avenues of marketing & advertising such as digital, OOH, Radio, TV, social media to promote the latest campaign
MS Dhoni may be off the field but not off endorsements
With speculations surrounding the ace cricketer's retirement, experts opine whether brand Dhoni will continue to sustain
We witnessed 12X growth in last 3 years: Sanil Jain, CupShup
Jain, co-founder CupShup, tells us about the company’s Y-O-Y growth, plans for 2020 and why they are the best media fit for modern branding problems
Delhi polls: Traditional media ad spends to see 10-15% hike from last assembly elections
Experts say while political parties are going for innovations in outdoor advertising, new media platforms too have emerged to engage voters
'We want to redefine how hyperlocal targeting is used to connect with audiences'
Rishabh Mehta, Founder & CEO, Locad, shared with us how the organisation is building innovative products and IoT solutions for location-based advertising and the OOH media industry
2020 to see more of programmatic, DOOH, OTT & organised retail: Charanjeet Arora
The Co-CEO of Kinetic India shares his predictions and insights about what 2020 will hold for the Out-Of-Home industry in India
Programmatic and DOOH will lead growth in 2020: Gautam Bhirani, Eyetalk
The MD of Eyetalk Media Ventures, Bhirani shares insights on digitisation, the shift in the OOH media landscape and his predictions for 2020
Jumanji: The Next Level takes the OOH route to grab the attention of passersby
Before the launch of the movie, Sony Pictures and its outdoor agency Raya Media leveraged a 3D outdoor display to grab eyeballs
How Netflix’s 360° campaign has been making heads turn in the Delhi Metro
Posters from 'Leila' and 'Sacred Games 2' have been placed at multiple locations of the transport network, driving audiences to download and binge watch during their commute
Amidst protests and Internet blackouts, e-businesses cry for help
App-based ride-hailing services such as Ola and Uber were disrupted across Uttar Pradesh after the state government ordered a suspension of mobile Internet
How heavy political ad spends created greater opportunity for the OOH industry in 2019
Given the line up of state elections in the coming year, experts believe that the OOH industry will see spends to the tune of Rs 800 crore-Rs 1000 crore
How OTT turned to OOH in 2019 to woo audience on the move
The marriage between OOH and Digital has worked fantastically across India in the past five years, according to industry experts
Tata Tea Premium takes a hyperlocal marketing approach with new campaign
Puneet Das, VP- Marketing India, Tata Global Beverages, tells us more about the ‘Rich Delhi’ campaign which aims to capture the essence of the city
The biggest disruptors of 2019 in the outdoor advertising industry
Industry leaders share insights on the key events that influenced the OOH industry
OLX Advertising aims for 5X growth in 2020: Tarun Sinha
Tarun Sinha, Business Head of OLX Advertising, talks about how the brand is marketing its new ad offering
Magicbricks gives commuters a contextual treat with new ‘Pata Badlo’ campaign
Featuring brand ambassadors Kriti Sanon and Ayushmann Khurrana on train wraps, the contextual creatives are grabbing eyeballs on the move
ALTBalaji takes the OOH route to promote new season of web-series 'Broken… But Beautiful'
Bright Outdoors Media has rolled out the campaign across Mumbai
Will NGT notice to EC on using alternate material spike political campaign spends?
National Green Tribunal has notified the Election Commission of India that political parties must use only eco-friendly material for OOH campaigns
Delhi smog: How Dabur leveraged moment marketing for its Chyawanprash campaign
Dabur along with Starcom released a print ad campaign in the Times of India for its immunity boost based product Chyawanprash
Amazon Prime Video goes all out to promote latest 'Tom Clancy’s Jack Ryan' on OOH
At a time when corporations are being conservative with ad spends, experts tell us how OTT players are leveraging the outdoor advertising space to outdo their competition
Delhi state polls: Rs 75-100 crore campaigning spends to go into OOH
BJP and AAP have been aggressive in OOH, and Congress too is expected to spend heavily on the platform for the upcoming state assembly elections, say experts
Laqshya Media Group introduces technology to measure OOH ad reach in India
SHARP, an AI empowered tool from Laqshya Media Group will help measure the effectiveness and media value of outdoor ad campaigns with supportive numeric data
Why AAP is going big on OOH advertising for Delhi polls
While the party trusts outdoor advertising more as compared to other mediums, it is not shying away from spending on various other mediums as well
Economic slowdown hits OOH industry; spends drop 10-15%
Industry experts say that while the OOH industry has picked up pace during the festive season, spends on OOH have decreased over the past months
Ahmedabad, Indore, Chandigarh, Pune are emerging markets in OOH: Haresh Nayak, Posterscope
Nayak, Group MD of Posterscope, South Asia, India, talks about the different kinds of avenues brands tap into while leveraging OOH during the festive season
Over 30% of annual investment dedicated to festive season: Ramesh Kaushik, Blackberrys
Ramesh Kaushik, Vice-President, Brand Experience, Blackberrys, spoke to exchange4media about the brand’s festive launches, investments planned and their marketing strategies
We plan to spend Rs 200 cr on ‘Scan any QR to pay using Paytm’ campaign: Jaskaran Kapany
The Marketing Head of the digital payment platform talks about the rationale behind their ‘Scan any QR to pay using Paytm’ campaign, and more
Durga Puja: It’s celebration time for OOH players in West Bengal
Brands splurge on OOH during this time, contributing about 30 per cent of the annual earnings of the industry in the state, say industry experts
We timed Smart TV launch before festival season: Vikas Agarwal, OnePlus India
OnePlus TV will be a breakthrough in the user home Internet experience, says Vikas Agarwal, General Manager, OnePlus India
How AAP is riding on OOH to woo voters
In a classic example of subtle ad placement, the Aam Aadmi Party is using transit OOH to get maximum visibility ahead of the Delhi Assembly elections
How brands celebrated 25 years of F.R.I.E.N.D.S
Brands such as Google, McDonald's India, Fevikwik, BBlunts and Pepe Jeans used quirky campaigns to engage with the audience
Networked cities, strategically networked touchpoints will be the future: Rachana Lokhande
The Co-CEO of Kinetic India talks about the disruptions the company is planning, the trends, emergence of DOOH and more
DND turns barren: Has economic slowdown hit OOH ?
Around 15 billboards along the flyway are lying vacant
Why home-grown OTT players are moving outdoors
OTT platforms such as AltBalaji, Zee5, Shemaroo are not just investing in OOH but also concentrating on creativity with newer formats like DOOH to reach target audience
Billboards & posters are passé as brands opt for targeted OOH to connect with consumers
Brands such as Uber, Paytm, EaseMyTrip, Senco are leveraging targeted OOH to reach out to a specific audience, and industry experts say the results have been positive
Traditional companies are coming to us to understand online ecosystem: Subrat Kar, Vidooly
As online video analytics startup Vidooly completes 5 years, Kar, Co-Counder & Chief Executive Officer, speaks to us about transforming the marketing space, future of the company & more
Shemaroo takes guerrilla marketing route on OOH to reach out to audiences
Shemaroo has contextualised its marketing efforts with Society Tea by asking viewers to enjoy masala tea while watching ‘masaledar’ movies on its OTT app
South Delhi civic body introduces LED unipoles costing Rs 52 lakh per month
The size of the unipoles will be 36 sqm, the largest that South Delhi Municipal Corporation has ever allowed for unipoles
Netflix's OOH spends in FY19 doubled, Sacred Games takes the lead
Sacred Games produced by Phantom Films has set new records by spending a huge amount on Out-of-Home for their ongoing season of Sacred Games 2
'OTT platforms to play key role in OOH growth'
Experts feel with the advent of technology, data and lower display cost, Digital Out-Of-Home will also gain prominence in coming years
We want to keep our campaigns customer-centric, not celebrity-centric: Satish NS, Haier
Senior Vice President, Haier India, shares that their marketing budget for 2019 is Rs 100 crore
India on the verge of the Big Bang moment for OOH: Fabian Trevor Cowan, Posterscope India
Cowan, Director, Posterscope India, talks about disruptions in the OOH industry and how the agency has grown in the last five years
Customers are now prioritising Indian manufacturing brands: Pallavi Singh, SPPL
Singh, Head, E-commerce and Sales-Business, SPPL, spoke to us about how being high-end yet affordable smart TV sellers in India has worked well for the brand
The business of online sales: Who benefits the most?
As per an industry estimate, sales growth of 25-30 per cent is witnessed during peak discount period around festivals such as Diwali and Navratri
Will Jio First Day First Show pose a threat to movie theatres?
What will be the impact of free Jio Fibre 4k LED TV offer on the television industry?
Our vision is to build an imposing Times Square-like OOH setup in India: Aman Nanda
Nanda, Chief Strategy officer, Times OOH, says data, technology and infrastructure are three factors that can make or break any OOH campaign
We are investing in tools to gauge ROI & enable monitoring: Dipankar Chatterjee, Signpost
The Managing Partner of Signpost India says authorities are now realising that OOH players should not be seen as only revenue generators, but as partners in the development of city infrastructure
OOH will witness a major boost, notably in the DOOH space: Chandramouli Reddy
Chandramouli Reddy, UrbanIQ, talks about disruptions in the OOH market, how OTT platforms are becoming major investors in the advertising space and more
Food doesn’t have religion: Will Zomato’s much-applauded stand add to the love for brand?
Zomato’s reply to a man who asked for order cancellation as the designated rider was a "non Hindu" is winning the internet, and hearts of everyone
With two big releases on Independence Day brands binging on in-theatre advertising
Brands are using in-cinema advertising to gain the attention of the audience, which is usually not distracted by cell phones and social media in movie theatres
Bacardi India has doubled its marketing budget in the last 5 years: Anshuman Goenka
Goenka, Head of Marketing, Bacardi India, on how branded content is Bacardi’s primary way of reaching out to the consumers, and more
South Delhi Municipal Corporation takes the digital path to reach Rs 150 crore in revenue
The municipal body has been reaching out to brands to opt for OOH ads and plans to convert the municipality into a digital arena, Prem Shankar Jha, Deputy Commissioner, SDMC, tells exchange4media
DOOH is growing at double the rate of traditional OOH: Srikanth Ramachandran
Srikanth, Founder & CEO, Moving Walls, on what is bringing disruption to the OOH industry and how Digital OOH is becoming the growth engine for the business
Civic bodies mulling policy to regulate OOH advertising
The civic corporations are aiming to ensure a permanent income through licensing fee and curb illegal hoardings along roads and streets
‘Not just FaceApp, many other popular apps too are breaching users’ privacy’
Any app that asks for biometric data inputs creates data privacy concerns, say cyber experts
31 million tweets around #CWC19; Dhoni most tweeted about player
Tweet by Virat Kohli thanking fans and his heart-warming gesture towards 87-year-old die-hard India fan Charulata Patel is the most retweeted tweet of #CWC19
TAM AdEx report: Print sees good growth in Consumer Durable, Auto & Retail sectors
Home appliance, air conditioner, water purifier, car, two-wheeler, electronic, clothing, departmental store and home/interior were some of the leading categories in the three sectors
How Dainik Jagran cracked the readership code
Sanjay Gupta, CEO of Jagran Group, on the successful IRS results and their strategy going forward
Will ‘Super 30’ boost Brand Hrithik?
Industry experts evaluate if ‘Super 30’ will enhance Hrithik Roshan’s brand value and his career
Dhoni and Jadeja's brand value soars as India go down fighting in World Cup
Experts say while Dhoni will continue to remain brands’ favourite, marketers will also look at Ravindra Jadeja for his ‘never say die attitude'
‘Modi govt using OOH as a key mode to spread the word’
Industry experts share their insights on what led to the jump in spends by the government in the OOH medium
BARC move on Free & Pay channel viewership evokes applause, but raises some eyebrows too
While some say any data that's convertible into intelligence is welcome, others feel BARC should have consulted the stakeholders
Finding the funny side: Is humour & quirk the key to consumer’s heart?
Condom brands such as Manforce and Durex have tickled the funny bone of the consumers and won their hearts with their quirky social media campaigns
Netflix: Raising viewership, one billboard at a time
Roads of Mumbai and Delhi are full of gigantic hoardings featuring Netflix shows such as Leila and Sacred Games
Cars24 has grown 3x from 2018-19: Gajendra Jangid, Co-founder & CMO
Gajendra Jangid, Co-founder & CMO, Cars24, tells us that the marketing mix for the company for the remaining year is offline as well online
Will Instagrammable OOH prove to be a game changer?
According to industry experts, Instagram Out Of Home provides a good opportunity for brands to target the youth or create customized campaigns
Red FM launches platform to empower independent artists & musicians
The logo of ‘Red Indies' was launched in Delhi on World Music Day on Friday
The evolution of Indian music streaming players
This World Music Day, we see how brands are ringing in the occasion and how music streaming platforms are growing by the day
International Day of Yoga: What are brands up to
From selling yoga kits to launching special apps, brands are investing heavily to encash the day
‘Dell has always engaged with customers to deliver what they need’
Krishnakumar P, Dell’s Senior VP and General Manager, Asia Pacific-Japan, & Ritu Gupta, Marketing Director, Consumer & Small Business, Dell India & ANZ, talk about the company’s latest offerings
Sarcasm rules Twitter as India defeats Pakistan in World Cup match
Common hashtags that ruled Twitter and other social media platforms on Sunday were #INDVSPAK, #BAAPBAAPHOTAHAIN, #MAUKAMAUKA and #JEETPEAPNAHAQHAI
How a campaign from Volkswagen brought India and Germany together
#GermanyCheersForIndia campaign celebrates the spirit of sportsmanship through cricket, says Bishwajeet Samal, Head of Marketing, Volkswagen Passenger Cars India
On or off the field, brand Yuvraj will remain relevant
After Yuvraj Singh announced his retirement from international cricket, experts believe this wouldn't have much impact on his endorsements
Virat, Ranveer & Ranbir lord over World Cup brand mania
According to industry experts, the cricket tournament is a huge opportunity for brands to build a connect with the consumers and getting a celebrity to endorse adds to the impact
Why are marketers choosing Bollywood debutants to be the face of their brands?
Experts say younger celebrities help brands cash in on their freshness and are also less expensive
When BJP painted Varanasi saffron with OOH advertising
We saw huge hoardings of Narendra Modi all over Kashi, says a Varanasi resident
'Puma’s latest 'Sock Them' campaign celebrates Virat's sportsmanship and cricket culture'
Abhishek Ganguly, Managing Director, Puma India tells us how the brand is planning to go big in terms of brand visibility for the ICC World Cup 2019
Hollywood franchise craze scores over Bollywood charm
In the first half of 2019, Hollywood releases like ‘Avengers: Endgame’, ‘John Wick: Chapter 3’ and ‘Aladdin’ ruled Box Offices in India, say trade analysts
Adidas Originals disrupts OOH with unique Nite Jogger campaign
While the brand is an active player in all forms of advertising, this campaign for Adidas Originals Nite Jogger marks a new engagement via OOH
‘Joint campaign for Uber Rides & Uber Eats aimed at humanising the brand’
Manisha Lath Gupta, Head of Marketing, Uber India and South Asia, talks about the latest campaign, roping Virat Kohli as brand ambassador and more
How well did brands fare this election season?
From Samsonite to Zomato and MTV, several brands were seen launching campaigns asking citizens to exercise their right to vote
Donning the investor hat, Bollywood style
Celebrities such as Deepika Padukone, Priyanka Chopra, Suniel Shetty are no longer just endorsing products or brands, they’re getting into the business, making angel investments or taking sweat equity
We always keep our consumers at the forefront: Ranjivjit Singh, Samsung India
Singh, CMO & Senior Vice President, Samsung India, talks about their ‘India, Ready, Action!’ campaign, their partnership with Mumbai Indians and plans to take on the intense competition
Brand associations for Netflix to grow by the day: Experts
Partnerships like Netflix’s latest association with OnePlus for ‘Sacred Games’ will help in building a brand positioning, say industry experts
How AI and personalization are redefining the future of marketing
To remain relevant in a dynamic corporate space, marketers are adopting Artificial Intelligence to pave the way for next-generation marketing and advertising that puts the customer at the center
For a humanitarian cause: Brands lend a helping hand to cyclone Fani victims
Brands such as Zomato, Amazon, Paytm and SBI General Insurance have come forward to help those hit by the cyclone in whichever ways they can
'Brand beauty' Anushka Sharma turns 31
From Rajnigandha Pearls to Lavie, Manyavar Mohey and Colgate, the Bollywood star has several endorsements in her kitty
IRS Q1 2019: Print is a trustworthy entity for consumers, says Raj Jain, CEO, Times Group
The Indian Readership Survey figures will have a beneficial impact on the attractiveness of Print and thereby revenues, Jain, CEO, Times Group tells exchange4media
Social media influencers: A trump card for marketers
Marketers these days consider social media influencers more lucrative than organic search and paid marketing
IRS Q1 2019: Dainik Jagran continues to lead in Hindi as Amar Ujala drops to 3
Among the English dailies, while TOI has retained the number one spot, The Hindu is at the second position followed by The Economic Times
Sachin Tendulkar is the 'Master Blaster' of brand endorsements too
Tendulkar, who turns 46 on April 24, is associated with numerous brands including, Adidas, BMW, DBS Bank, GM Pens, Luminous Fans, Quaker, Smartron, Sony Ten, among others
Appy Fizz aims to connect with consumers through OOH
With marketing spends of Rs 75 crore, Parle Agro has adopted a hyperlocal marketing strategy with various initiatives to further connect with the consumers across India
Parties take transit branding route for campaigning, rope in autos to reach out to voters
BJP and Congress are using more than 20,000 autos each in states such as Delhi and UP to spread their campaign, while AAP is using nearly 10,000 autos
Backpack manufacturer Arctic Fox ropes in Bhuvan Bam as brand ambassador
Arctic Fox takes the billboard route to catch everyone's attention for their new campaign, Dive In
We want to engage with consumers in their language: Nikhil Chand, Nestle India
Nikhil Chand, Director, Food and Confectionery, Nestle India, talks about the brand’s latest TVC, the rationale behind it, his expectations from it and more
As a brand, you need to be where the consumers are: Kapil Grover, Domino’s India
Kapil Grover, CMO, Dominos Pizza India talks about the 'World Pizza League' campaign, their association with IPL and their innovation-centric approach
We aimed to create the perfect marriage of tech and content: Nitin Mathur, 91mobiles
Nitin Mathur, Co-founder, 91mobiles, spoke about the company's journey, how their strategies helped smartphones advertisers optimally plan their marketing budget, their focus and more
Education and creativity are poised for growth in India: Partho Chakrabarti, Faber-Castell
Chakrabarti, Managing Director at Faber-Castell spoke about the company’s journey in the Indian market, their latest campaign and more
Elections will take influencer marketing to the next level: Ashutosh Harbola, Buzzoka
Ashutosh Harbola, CEO & Co-founder of Buzzoka spoke about emerging trends, how social media influencers will shape the elections, new-age influencers and more
IPL’s reach on TV is humongous: Ganesh Iyer, CEO, Coolwinks
Iyer talks about the brand’s IPL debut as principal sponsors for Sunrisers Hyderabad and the 360-degree activities planned around the tournament
Our focus is on experience-led marketing initiatives: Ramesh Kaushik, Blackberrys
Kaushik, Vice President- Brand Experience, Blackberrys, talks about business post rebranding, marketing strategy, future plans and more
Content is king & queen for Abundantia Entertainment: Vikram Malhotra
Malhotra, Founder & Chief Executive Officer of Abundantia Entertainment, talks about the firm's growth as an independent motion pictures studio and how it plans to stand out amidst the clutter
Mandar Natekar joins Kidzania as Chief Business Officer
Natekar will be driving all strategic and growth objectives of Kidzania in his new role
Birthday girl Alia Bhatt is a favourite of advertisers as well
Alia, who turns 26 today, has some of the most lucrative endorsement deals in her kitty including Uber Eats, Nokia, Sunfeast Dark Fantasy, Capresse, Mango Frooti, Lux and Make My Trip
Having emotional connect is an essential strategy for a brand: Sagar Boke, Tata Chemicals
Boke, Head-Marketing, Consumer Product Business, Tata Chemicals Ltd, talks about Tata Salt’s ‘Kumbh kay shravaan’ campaign, future plans and more
EC order on eco-friendly outdoor poll campaigns gets mixed response from industry
Most welcome ban on images of serving defence personnel in campaign displays
2019 General Elections, a crucial time for the OOH space
Industry experts on the growth and relevance of OOH this election despite the growing popularity of digital and social media
'Brahmastra' logo's unveiling at Kumbh Mela streamed live on Hotstar, Facebook
Actors Ranbir Kapoor, Alia Bhatt, director Ayan Mukerji attend light-and-sound show where 150 drones make different formations from the Indian flag to the film’s title and logo
Rakesh Kaul to give valedictory address at OOH Conference and Neon Awards 2019
Kaul, President- Consumer Business & CEO- Evok Retail at HSIL Ltd will give a valedictory address at the upcoming ninth edition of OOH Conference and Neon Awards
Digital has given storytellers the liberty to explore: Anadi Sah, Isobar
Sah, Innovation Lead- Creative & Technology, Isobar, talks about storytelling in the digital era, content marketing trends and more
Sujit Banerjee to speak at NEONS OOH Conference 2019
At the 9th edition of NEONS OOH Conference and Awards, Banerjee will be speaking on ‘Value Proposition as an Instrument of Transformation.’
Mastercard brings priceless experiences to everyone’s lives: Manasi Narasimhan
Narasimhan, VP - Marketing and Communications, South Asia, Mastercard spoke about their latest sonic brand identity, the methodology and more
We have long recognised millennials as a key consumer segment: Hardayal Prasad, SBI Card
Prasad, MD and CEO, SBI Card, spoke about SBI Card's new brand identity, the logo revamp and more
We help brands stand out in this cluttered digital world: Neeraj Sancheti, Kreativ Street
Sancheti, CEO and Co-Founder of the brand spoke about his journey from OYO to Kreativ Street, the focus and how the company plans to stand out
Prem Shankar Jha to address 2019 OOH Conference and Neon Awards
Prem Shankar Jha, Deputy Commissioner of South Delhi Municipal Corporation (SDMC), will be one of the key speakers at the upcoming 9th edition of OOH Conference and Neon Awards
TAM Report: Overview of two-wheeler advertising in India during Jan-Nov 2018
In 2018, the two-wheeler segment used the television medium to reach consumers and the most advertised two-wheeler brand was Honda Motorcycle & Scooter India
Round 1 of judging for exchange4media group NEONS Awards & OOH conference to begin today
The 9th edition of the awards for Outdoor Advertising and Digital Signage will take place on March 8
Radio can create waves in a crowded broadcasting spectrum: Experts
At the 2nd edition of the Radio Festival held to mark World Radio Day, experts talk about staying on top in an ever-crowding broadcasting spectrum and diverse offering in digital