The Board of Directors of Aditya Birla Fashion and Retail Limited has approved the signing of Share Purchase agreement to acquire Jaypore
The interaction-led campaign for Father’s Day features playback singer Shaan
Lowe Lintas will oversee the launch of Tata Motors’ new hatch and build its communication for a number of media platforms
The agency will be marketing the brand via aggressive programmatic digital campaigns, coupled with Radio and OOH
Offers lifecare financing options for over 174 health and wellness treatments across 40 cities
Iyer will take over from Michael Jopp, who will be heading Sales & Marketing function of Mercedes-Benz Malaysia, upon completion of his India tenure
Mhaskar will be responsible for overseeing key national accounts and business development with a clear strategic vision for growth
Avon True provides a vast range of products to suit everyone for every occasion, every time
Star Sports anchor Jatin Sapru handed over the jar to Captain Virat Kohli, MS Dhoni and coach Ravi Shastri before the India vs Australia game
According to a study by Nestaway, safety & housing are the top concerns for women (49%) and about 13% of women considered finding a house in a safe locality as their biggest concern
The packages to have features like end-to-end chauffeur services, bookings in spa-resorts and bonding experiences
The study has revealed that Google makes money through content from more than 2000 newspapers and websites across the US; content that Google itself does not create
This Carvaan comes with pre-loaded 5,000 evergreen Hindi retro songs from artists like Lata Mangeshkar, Mohammed Rafi and Kishore Kumar
The four-day special sale will offer customers all-inclusive fare starting at Rs 999 in domestic routes and Rs 3,499 across international sectors
Apart from brand ambassadors Jaspreet Bumrah and Bhuvaneshvar Kumar, Hardik Pandya, Ambati Rayadu and Krunal Pandya are also wearing ASICS gear
As part of the drive, a video of a MIB agent was circulated on the Internet, asking all MIB fans to find a hidden website and get a chance to don the iconic MIB suit
The digital campaign released on social media aimed at refueling special father-kid bonding moments that get lost as the child goes on to pursue their own Life Goals
The set of four TVCs has been conceptualized and created by Spring
Tran has more than 15 years’ industry experience, having spent the last six years in New York working at GroupM, Publicis, and Dentsu Aegis Network
According to the 2019 BrandZ Top 100 Most Valuable Global Brands ranking released by WPP and Kantar, Amazon moves ahead of Apple and Google to end the technology giants’ 12-year dominance
A social media contest is being conducted on UFO Moviez social media platforms, encouraging participants to post their selfie video wishing their fathers on Father’s Day
Jha was earlier the Sr. Vice President of the company
The animated short series has been created by Mumbai-based Vaibhav Studios
Under this partnership, Amnet and zeotap will work together to reach the right target audience, expand the horizon of targeting capabilities and thus, further leverage the untapped audiences
Educating pet owners on the benefits of right nutrition is the single biggest source of growth for the category and Purina, says Gaurav Kwatra, Director of Purina, Petcare India
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Rohit Ohri, Group Chairman, CEO, FCB India, shared insights on FCB’s creative approach, capitalising on Delhi’s phenomenal growth and plans going forward
Founding Partners of The Womb talk about why they feel the advertising industry has a ‘slave mentality’ and more
Mujahid Rupani, Co-Founder and CEO of Cobx Gaming, talks about the functioning of the business model, ad spends and the challenges
Shridhar Mishra, VP, Digital Sales, Asianet News & Entertainment Pvt Ltd, speaks about the brand’s presence in multiple vernacular languages, innovations on the Ad Tech front and more
While some broadcasters feel it defies the very objective of digitization, others say it’s a genuine marketing activity
According to industry experts, the cricket tournament is a huge opportunity for brands to build a connect with the consumers and getting a celebrity to endorse adds to the impact