Shweta Raaj Singh
Senior Correspondent - exchange4media
shweta.jerry@gmail.com
@shweta_jerry
Authors
"Shweta is a part of the Marketing team at exchange4media. Having covered beats like Lifestyle, sports, crime and civic, Shweta aspires to be a better individual and make a dent in the industry"
Toy industry will not phase out but co-exist with online gaming: Lokesh Kataria, Mattel
Kataria, Head of Marketing, Mattel India, says the brand has increased its online marketing budget from around 2 per cent to 30-38 per cent
We have a strong team in India and we are growing as an agency: James Edgar, Wavemaker
In a chat with exchange4media, Edgar, Global Chief Talent Officer at Wavemaker, speaks about how the agency has been focusing on caring for the clients & how it keeps improving employee experience
Brand Kangana still strong despite ban
Industry experts believe that the blanket ban by the Entertainment Journalists' Guild will have little effect on the star's brand value
Has content become bigger than celebrities?
Experts say creativity and credibility rank higher than celebrity endorsements for effective and purposeful marketing
Going FTA is the next milestone in FoodFood’s series of firsts: Sanjeev Kapoor
The celebrity chef on how being Free-To-Air will help the channel change the dynamics of food-lifestyle programming in cable and satellite homes
Why first-time sponsors see Vivo Pro-Kabaddi League as a winner
The phenomenal success of Vivo Pro-Kabaddi League’s previous seasons has created a buzz for new brands to come on board
TechManch 2019: AI is a delicate dance between tech and humans: Reena Mishra, Microsoft
Mishra, Senior Partner, Sales Executive, Microsoft Search Advertising, on how the current phenomenon of technological evolution will help unravel solutions and empower mankind
Globally, digital ad spends have risen from 5%-10% to 30%: Sriram Padmanabhan, Nissan
Sriram Padmanabhan, VP- Marketing, Nissan India talks about their 'precision marketing', the upcoming subscription model and association with ICC Cricket World Cup
How KidZania is helping brands connect with their future consumers
Big Bazaar, Yes Bank, Kinder Joy, Bajaj Electricals, Marico, Frooti, Club Mahindra and Chocos are some of the brands associated with KidZania
DTH broadcasting gets a boost, thanks to IPL and World Cup
Broadcasters say this cricket season has had a positive impact on the industry resulting in increased TV viewership, despite TRAI’s new tariff regime
We are extremely bullish about the digital space: Amit Tolani, CEAT
In a chat with exchange4media, Tolani, Vice President, Marketing, CEAT, spoke about his journey with the brand, use of blockchain to measure digital impressions and CEAT's association with World Cup
Why is digital an indispensable medium for marketers and brands today?
We spoke to digital agencies & brands about the increasing growth of internet advertising, why the medium is preferred by advertisers and the future it holds
Kidzania is about hyper-branding, not ROI: Mandar Natekar, Chief Business Officer
Natekar tells us how the world of experiential marketing functions at Kidzania and how brands can benefit from it
We are contemplating venturing into new categories: Rahul Vira, CEO, Skechers
Vira says the brand is going strong and has seen a great double digit growth year on year
Brands tap the emotional connect this Father’s Day
Marketers and industry heads share the insight and strategy behind campaigns conceptualised around Father’s Day
Brands betting big on upcoming India vs Pakistan World Cup match
Brands are leveraging the high-octane India vs Pakistan match and the ICC World Cup 2019 by launching several programmes designed to attract and retain consumers
‘Indian e-sports arena booming as an industry for marketers’
Mujahid Rupani, Co-Founder and CEO of Cobx Gaming, talks about the functioning of the business model, ad spends and the challenges
2019 to see highest number of launches in BMW India's history: Hans-Christian Baertels
Baertels, President (acting), BMW Group India, spoke to exchange4media about the future strategies for capturing the market, plans drafted for achieving the desired result in this quarter and more
Advertisers bet big on Salman Khan’s Bharat
In-cinema advertising is among the fastest growing revenue streams for multiplexes with a gross profit of 90%, according to KPMG report
Amit Wadhwani’s weekends are for family and fitness
ChillOut: Wadhwani, Founder of Sai Estates Consultants Chembur, also loves to spend time reading books
Here’s how brands have prepared for the cricketing extravaganza
From experiential zones to activities revolving around the game on digital platforms, brands are continuously pushing the limit to establish connect with the sport as well as its target audience
Aim to create a new category with Kent CamEye: Varun Gupta
Gupta, Director, Kent Ro Systems Ltd talks about venturing into automotive security systems, the marketing strategy and more
Hotstar is consumer-driven, not competition-driven: Nikhil Madhok, Hotstar
Nikhil Madhok, EVP & Head of Original Content, Hotstar, talks about the launch of Hotstar Specials, growth of original content, how IPL helped the surge in viewership, and self-regulation
Emotions play key role in a consumer’s brand choices: Experts
Industry experts talk about brands such as Tata Sky, Horlicks and Cars24 tapping the emotional quotient, how it boosts sales, and the demographic research needed to put together such campaigns
Our Anti-Bac LED bulb helps consumers stay healthy: Mathew Job, Crompton
Mathew Job, CEO, Crompton Greaves Consumer Electrical Limited and Vice President of Marketing, Rohit Malkani speak about the new product, taking on the competition, celebrity influencers and more
e-travel firms record 30% rise in bookings for IPL, World Cup records 50%
Due to the ongoing Indian Premier League, online travel brands saw 20% growth in sales this year whereas hotel bookings saw an approximate 15% rise in their bookings during match days
Jewellery brands hoping for double digit growth this Akshaya Tritiya
Brands such as Senco Gold & Diamonds, Malabar Gold and Diamonds, P C Chandra Jewellers and Kalyan Jewellers observed a rise in the purchase of gold jewellery by men
With sponsorship of Cricket World Cup, we plan to expand to tier 2&3 cities: Nikhil Arora
Arora, VP & MD, GoDaddy India, says with the right visibility from World Cup, the brand aims to create more awareness for digital adoption among small & medium businesses
Regional parties go Digital to woo voters
From circulating campaign videos on apps like Sharechat, TikTok, Helo and Samosa, parties have also been creating content for WhatsApp, Facebook and Twitter
Chatbot campaign helps in achieving a wide reach: Niraj Ruparel, Mindshare India
On the interactive video chatbot ad with social media influencer Mallika Dua, Ruparel spoke about how such a campaign weeds out trolls during a live chat
‘TikTok must address concerns about content to bounce back’
Industry experts say the ban on the video-sharing app will hit its growth but with necessary changes the impact will be short term
Kurl-on's acquisition of Spring Air to boost revenue by Rs 2,200 crore
Retail expansion continues to be one of the key imperatives for Kurl-on explained Sudhakar Pai, Chairman & Managing Director, Kurl-on at the press conference
It is expected that by 2021, 85% of the content consumed will be video: Himanshu Arya
Arya, Founder and CEO, Grapes Digital shares insight on how today’s digital space has seen growth and has changed with smartphones penetration
Wow Everyday Value one of our boldest and strategic moves: Prashant Gaur, Pizza Hut
Pizza for Rs 99 will have a high-voltage TV and digital campaign, says Gaur, Pizza Hut Chief Brand & Customer Officer, India Subcontinent
Lulu Raghavan spends her weekends baking, reading & playing tennis with her daughters
ChillOut: Raghavan, MD, Landor Associates is a voracious reader & a sleep evangelist who spends a lot of time convincing family and friends to invest more time in sleep
Mahou India follows launch, learn & scale philosophy: Ramita Chaudhuri, Chief Marketer
Chaudhuri says the brand caters to the premium segment and engages with audiences through two broad pillars - gastronomy and football
YouTube Blast can help brands reach 140M -150M people in a week’s time: Vikas Agnihotri
Agnihotri, the interim Head of Google India, talks about the new marketing tool launched by the search giant recently
Taproot Dentsu's Agnello Dias takes on additional role of Creative Chairman, DAN India
In an interview with exchange4media, Agnello Dias, Taproot Dentsu’s Co-Founder & CCO, talks about IPL campaign ‘Game Banayega Name’ along with Pallavi Chakravarti, ECD, Taproot Dentsu
Blockchain will be a boon for start-ups: Shekhar Mhaskar, Isobar
Mhaskar, Executive VP, Isobar, India talks about how blockchain could nip fraud in the bud and pave the way for transparency, unambiguous view of transactions & measurement of digital media campaigns
We are using sports as a medium to communicate: Karthik Raman, IDBI Federal Life Insurance
Raman, Chief Marketing Officer, IDBI Federal Life Insurance, also spoke about the brand using social media to become a household name and roping in Sachin Tendulkar as the face of the brand
‘Vernacular content is the future of OTT’
Amogh Dusad, Head Content, Partnerships and New Initiatives, Digital, Sony Pictures Networks India, and Sameer Saxena, Chief Content Officer and Head, TVF Originals say OTT is exploding at the moment
We don’t believe in campaigns, we believe in marketing stories: Abhishek Ganguly
Ganguly, Managing Director, Puma India, says the brand has been making big investments in India both in retail and e-commerce platforms