Date-wise News

Releases a video to strengthen the message that triple riding should be avoided at all accounts

e4m Desk Apr 8, 2019 6:35 PM

'Ab har galli se niklega hero' campaign celebrates budding heroes from the streets of India

e4m Desk Apr 8, 2019 6:27 PM

The first song on forthcoming elections ‘Aao Milker Matdaan Karen’ is all set to urge and motivate the youth and first-time voters to participate in governance by casting their vote

e4m Desk Apr 8, 2019 6:23 PM

The home grown food service company intends to invest Rs 12 crores to set up 40 Wow! China outlets across Kolkata, Mumbai, Chennai & Bangalore in the new fiscal

e4m Desk Apr 8, 2019 6:09 PM

The new range of air conditioners are equipped with automatic air quality detection. The air conditioner offers a high CADR of 300m³/h to improve the quality of the air we breathe indoors

e4m Desk Apr 8, 2019 5:54 PM

Marathi category will be the 6th content offering by ShemarooMe and will also be available on Vodafone app and Idea TV

e4m Desk Apr 8, 2019 5:52 PM

Amway recognises women entrepreneurs through a compendium titled ‘Taking Wings: Chronicling the journey of Indian Women Entrepreneurs’

e4m Desk Apr 8, 2019 5:15 PM

Tolani has been with CEAT for over 13 years and has experience in domains such as: After Market Sales, Supply Chain, Strategy and Strategic OEM Partnerships

e4m Desk Apr 8, 2019 4:58 PM

Launches ‘Setting You Free’ campaign with brand ambassador actor Varun Dhawan

e4m Desk Apr 8, 2019 4:33 PM

The Managing Director & Vice President, Facebook, India, has written a blog about the social media platform’s preparations for the Lok Sabha elections

e4m Desk Apr 8, 2019 4:32 PM

BARC India finally starts publishing weekly ratings on its website after refraining from doing so for several weeks post TRAI's NTO rollout

e4m Desk Apr 8, 2019 3:42 PM

Brick & mortar businesses and aspiring entrepreneurs can now access Shopmatic platform at only Rs 50 for one year and 3% transaction fee for a successful sale

e4m Desk Apr 8, 2019 3:13 PM

The song originally written by Muhammed Iqbal in 1904, has now been sung by RJs from Fever 104 FM, Radio City 91.1 FM and Radio Nasha 91.9 FM to promote the upcoming film ‘The Tashkent Files’

e4m Desk Apr 8, 2019 3:08 PM

Lani Jamieson has been appointed as Head of Cadreon Singapore, while Paras Mehta has taken on the role of Business Head of Cadreon India

e4m Desk Apr 8, 2019 3:05 PM

The campaign, which starts on April 8 and will go on till May 25, will see participants get trained to be selected and appointed as ‘Chief Tasting Officers’

e4m Desk Apr 8, 2019 3:00 PM

The advertising campaign will first break on digital platforms, followed by TV during the IPL season

e4m Desk Apr 8, 2019 2:57 PM

The 360-degree promotional ad campaign has woven a story around three families describing their unforgettable time they had at Imagica

e4m Desk Apr 8, 2019 2:46 PM

Campaign featuring Virat Kohli introduces new range of backpacks

e4m Desk Apr 8, 2019 2:32 PM

As part of Idea 4G #IndiaKaLiveNetwork initiative, the campaign is an attempt to bring alive the experience of video calling with a renowned celebrity in real time

e4m Desk Apr 8, 2019 2:22 PM

The campaign ‘Pillsbury Cookie Cake Jo Khaaye, Fan Ban Jaaye!’ is an 11 film campaign conceptualised and created by Leo Burnett India

e4m Desk Apr 8, 2019 1:31 PM

The industry conclave, knowledge sessions, masterclasses and ABBY Awards have been brought together to ensure maximum engagement 

e4m Desk Apr 8, 2019 1:22 PM

With investments in audio ads by marketers on the rise and association with Google, the audio space will see a boom in the months to come

e4m Desk Apr 8, 2019 1:11 PM

Brandsmiths showcases excellence of teams who have created pathbreaking marketing campaigns to catapult a brand to success 

e4m Desk Apr 8, 2019 12:47 PM

The rebranding strategy aligns with Svasa’s vision and growth and focuses on 3 core inspirations; timeless heritage, seamless luxury, and selfless community

e4m Desk Apr 8, 2019 12:23 PM

Paul, Chairman & Chief Creative Officer, BBDO India will head the panel that will select 40 students for the programme

e4m Desk Apr 8, 2019 12:09 PM

The mandate comprises services like brand strategy, social media, search, listening and creative duties

e4m Desk Apr 8, 2019 12:05 PM

With brand ambassadors Hardik and Krunal Pandya, the agency rolls out campaign that plays on importance of ‘Bro Code’

e4m Desk Apr 8, 2019 11:33 AM

The anthem features millennial icons Disha Patani, Tiger Shroff and Badshah

e4m Desk Apr 8, 2019 11:20 AM

The first-of-its-kind initiative will host over 20 workshops and exhibitors, 20 panel discussions with over 50 eminent speakers and panellists

e4m Desk Apr 8, 2019 11:18 AM

As the AVOD OTT platform celebrates its third anniversary with 100+ billion minutes of watch time, it also announced a content line-up of 30+ VOOT Originals

e4m Desk Apr 8, 2019 10:01 AM

exchange4media spoke to few official sponsors of VIVO IPL 2019 to know why the league is most appealing to advertisers and things to consider before entering into a partnership

Dolly Mahayan Apr 8, 2019 9:02 AM

Pizza for Rs 99 will have a high-voltage TV and digital campaign, says Gaur, Pizza Hut Chief Brand & Customer Officer, India Subcontinent

Shweta Raaj Singh Apr 8, 2019 9:00 AM

Nitin Mathur, Co-founder, 91mobiles, spoke about the company's journey, how their strategies helped smartphones advertisers optimally plan their marketing budget, their focus and more

Anjali Thakur Apr 8, 2019 8:56 AM

Guest Column: George Kovoor, Head of Digital Creative, Ogilvy, Mumbai examines Accenture's recent acquisition of advertising agency Droga 5 and its impact on the advertising industry

George Kovoor Apr 8, 2019 8:50 AM

According to Facebook’s latest Ad Library Report, there were 51,810 political ads with a total spending of more than Rs 10.32 crore between February and March 30 this year

e4m Desk Apr 8, 2019 8:50 AM

Early last week, Accenture announced that New York-based agency Droga5 would become a part of Accenture Interactive, which Accenture calls its experience agency

Tasmayee Laha Roy Apr 8, 2019 8:45 AM

Mass appeal, constant reinvention and hard work, say experts, have made him the face of several brands like Malabar Gold, MCR Dhotis, LG Electronics and Hotstar

Neethu Mohan Apr 8, 2019 8:41 AM