Dolly Mahayan
Correspondent, Delhi
dolly.mahayan@exchange4media.com
mahayanDolly
Authors
A post-graduate from the prestigious Indian Institute of Mass Communication, Dolly reports on advertising, marketing as well as the digital domain. In her free time, she loves travelling and reading.
Do multiple celebrity ambassadors translate to better ROI for OPPO?
Brand experts explain whether the use of multiple celebrity ambassadors by brands such as OPPO is actually beneficial
Google for India 2019: Google Pay for Business, Spot Platform, Tokenized cards announced
At the fifth edition of the event, the tech giant announced that Google Pay has reached 67 million monthly active users
For Qubo, we will focus on TV advertising for next few months: Rahul Jain, Hero Electronix
Hero Electronix, part of Hero Group, has entered the consumer technology market with Qubo, a brand that will offer AI-connected smart devices
Why are marketers keen on tapping a consumer’s physical location?
Experts say location-based marketing allows brands to curate personalised information, expand its reach, push ads via notifications in the digital medium and do much more
Mohit Batta steps down as Group VP & COO of Reliance Jio
Batta joined Reliance Jio in 2014 and was amongst the key leaders who led Jio's launch in the Indian market
The ecology of new media content still in its infancy in India: Ankit Paul, UCWeb
Paul, Country Lead - Monetisation Strategy and Programmatic at UCWeb, tells us about the platform’s shift from a browsing tool to a content platform, and more
Economic slowdown may not hit FMCG ad spends during festivals
Industry experts believe companies will spend on advertising to revive consumer sentiments and boost sales
How memes on fake bottles helped Bisleri connect with customers
As twitterati posted memes around fake Bisleri bottles, the brand re-launched its ‘Har paani ki bottle Bisleri nahi hoti’ campaign in a stronger way
Brand advocates are key to driving value for brands: Sudarsan Rao, SOCXO
Sudarsan Rao, Co-Founder & CEO, SOCXO, talks about how brand advocacy can help brands promote their products in an efficient way
Karan Shroff quits Xiaomi, joins edu-tech start-up Unacademy as VP-Marketing
Shroff joined Xiaomi India in July 2015 and was responsible for the brand’s advertising, ATL campaigns, creative marketing and overall brand positioning
Retail brands hope to beat economic slump with festive sales
Most industry heads say they are sure about the sales picking up during the festive season
How vertical videos are taking over the advertising landscape
Industry experts say with people preferring to watch content on their phones in a vertical position, marketers have moved onto vertical videos, especially to leverage social media platforms
We are focussed on OOH and digital media: Suresh Nambiar, Pepe Jeans
According to Nambiar, CEO, Pepe Jeans, the brand spends around 12% of its revenue on marketing in OOH, BTL and digital
Auto industry hopeful after government announces measures to address slowdown
Most automobile companies believe that these measures would help them perform better and will boost the morale of dealers and consumers
OLX India aims to double its car sales business by next year: Sapna Arora
Arora, CMO, OLX India, talks about the aim to take the monthly active users count to 10 crore, tapping the offline medium and more
How KFC is grabbing eyeballs with its 'Original Celebrity Burger' at Madame Tussauds Delhi
Moksh Chopra, Chief Marketing Officer, KFC India, tells us about taking the offbeat marketing route and more
HTC embarks on its second innings in India
Experts talk about whether the brand, with their new product Wildfire X, will be able to attract customers after exiting the smartphone market a year ago
Pradipta Bagchi resigns as Chief Communication Officer of Tata Sons
Bagchi will be serving a two-month notice period
Why are brands betting big on PKL?
The most popular sports in India after cricket, PKL this year has witnessed a high level of attention from brands despite there being big broadcast events such as IPL, Cricket World Cup and elections
Why is Flipkart entering the video content space?
Industry experts feel Flipkart is trying to get users to spend more time on its app. And one way of doing this is by adding original content on the app
Want to expand market coverage to reach new customers: Deepak Chhabra, Tupperware India
Chhabra, Managing Director, Tupperware India, says the company aims to have 25% market share in the next 5 years, and double the business in the next 3 to 4 years
Racold is focusing on the online model of business: Mohit Narula, Ariston Thermo India
Mohit Narula, Managing Director, Ariston Thermo India, says the online medium has the potential to grow and for the new products digital will be the key platform to engage with target audience
OnePlus' Robert Downey Jr caught using Huawei: How do brands salvage such a faux pas?
In the past too, some celebrities have been caught endorsing a phone brand while using another. This often puts the brand in a tricky situation.
TacoBell takes the influencer marketing route
The Marketing Head says the brand plans to make India Taco Bell’s largest market outside the US
We are increasing focus on rural distribution and e-commerce: Amit Burman, Dabur
The newly appointed Chairman of Dabur India talks about the strategies the brand has adopted to bounce back in the market
IoT, AI, smart data and retail analytics have disrupted the industry: Sunil Munshi, Denave
Munshi, CEO India and APAC, Denave, on how adopting new-age technologies can help retailers script success stories
Huawei-Micromax deal focuses on expanding the gates of distribution: Dimon Hu, Huawei
Dimon Hu, CMO (Huawei Brand), Consumer Business Group, Huawei India, dismisses any conflict of interest being speculated between the two brands, as both cater to different segments
How social media apps have raised the government's hackles over cyber safety
We spoke to experts on how the government is cracking the whip on social media apps like TikTok, Helo, and what they can do to comply with cyber security norms
Is Kartik Aaryan the new poster boy for brands?
Experts say the actor’s young vibe and boy-next-door image instantly connect with millennials, making him the perfect choice for brand endorsements
Tier markets contribute one-third of total sales in India: Martin Schwenk, Mercedes-Benz
Martin Schwenk, MD & CEO, Mercedes-Benz India, talks about the current scenario in the auto sector, performance of the luxury car market and their plans to focus on Tier markets
Ads that scored big this ICC World Cup
Campaigns by Uber, Dream11, Coca-Cola and BYJU’S were among those that stood out during the cricketing extravaganza
Will brands bet big on Netflix's Sacred Games Season 2?
Experts believe that this time the Saif Ali Khan-Nawazuddin Siddiqui starrer, will have better engagement and reach, as it has created an impact among audiences
How Hotstar is upping its ad-revenue game this Cricket World Cup
As the official digital streaming partner of the World Cup, Hotstar's immense reach and scale have made it a top choice for advertisers across the country
Dhoni and Jadeja's brand value soars as India go down fighting in World Cup
Experts say while Dhoni will continue to remain brands’ favourite, marketers will also look at Ravindra Jadeja for his ‘never say die attitude'
We will continue to grow stronger in India: Fisher Yuan, Coolpad
The Chinese Smartphone manufacturers' new India CEO on being committed to the Indian market with new products in the pipeline
Will a slump in the auto industry affect ad spends?
N Chandramouli, Tutu Dhawan and Harish Bijoor on the impact of declining sales in the auto industry and its effect on ad spends
We are focused on technology-led innovation: Anshuman Chakravarty, Orient Electric
Anshuman Chakravarty, Chief Marketing Officer, Orient Electric tells us how the brand is leveraging digital platforms to engage with younger consumers
Changing landscape of celebrity endorsements in the digital world
We spoke to experts on the emergence of influencers in the endorsement world and how celebrities now being part of an ad's script adds to credibility
ICC World Cup association will strengthen Signify's connect with consumers: Sukanto Aich
Signify India CMO, on how the brand will benefit from the partnership with Star Sports as the title sponsor of the Cricket Live Show and more
The unstoppable brand value of Ranveer Singh
With his brand value skyrocketing in the last three years, actor Ranveer Singh is on a roll when it comes to brand endorsements
Our marketing budget has increased almost four times: Samir Modi, Colorbar
Modi, Founder & CEO of Colorbar, says the company’s turnover was Rs 425 crore last year and they are expecting 40% growth this year
Old is gold: Why are iconic ads of some brands still so popular
While lot of brands have changed their identity to stay relevant, brands such as Amul, Britannia, KFC, Nike and KitKat have refrained themselves from any alteration; be it logo, philosophy or tagline
Retail was never in our plan and it won’t happen in future also: Frederic Widell, Oriflame
Widell, VP & Head of South Asia & MD of India business of Oriflame, says direct selling model has been growing and e-commerce is not hampering it in any way
Woodland to be aggressive on ProPlanet initiative for its outdoor gear
Harkirat Singh, Managing Director, Woodland, says the brand is focussed on keeping its brand message aligned with the product line that caters to the outdoor enthusiast
Veeba forays into new segment, aims to capture 5% market share
As Veeba Foods enters the child nutrition segment with V- Nourish, Viraj Bahl, Founder & MD says the product will disrupt the Health Food Drink category with a unique product experience
Key to modern marketing is telling brand story effectively: Charles Frump, Volvo Cars
Frump, MD, Volvo Cars India, tells us why the brand doesn’t spend much on marketing, the importance of India as a market, their future strategy and more
What has been the market-winning formula for OnePlus?
The smartphone brand has cleverly designed its marketing strategy and restrained from spending big on advertising, thus passing on the cost benefits to customers, say experts
How well did brands fare this election season?
From Samsonite to Zomato and MTV, several brands were seen launching campaigns asking citizens to exercise their right to vote
Is OnePlus latest unboxing video a hit or miss?
Industry experts weigh in on the recently released unboxing video of the OnePlus 7 Pro, featuring "Bunty" of Sacred Games
Lifestyle brand Vajor's marketing strategy to expand via Radio & Print
Nathasha Kumar, Founder of Vajor, talks about the marketing mix and why omni-channel business has become crucial for the retail industry
Game of Thrones: A marketing case study
As Games of Thrones is set to conclude on May 19th, the series has seen numerous brand associations and is on the verge of becoming a marketing case study
It's raining ad jingles this election season!
For the 2019 General Election, parties have come up with more ad jingles than ever before and we take a look at how they have been using radio to effectively reach out to voters
Swimming & watching Netflix: Minal Srivastava’s idea of unwinding
ChillOut: For Srivastava, VP- Marketing, Shalimar Paints, the ideal me-time combination is reading, painting, music and tea
We’ve increased our digital spends from 5% to 15%: Ali Harris Shere, Britannia
With the ‘Britannia Khao World Cup Jao’ campaign, Britannia is betting hard on reinvigorating nostalgic feelings in consumer's mind
We leverage digital media through customised content: Kedar Apte, Castrol India
Kedar Apte, Vice President, Marketing, Castrol India Limited, spoke about the brand's communication strategy and says they are focused on purpose-driven marketing
Amul’s advertising spends is less than 0.8% of annual turnover: RS Sodhi, Amul
Announcing Amul as the principal sponsor for Afghanistan cricket team at the upcoming ICC Cricket World Cup 2019, Sodhi, shared insights on the partnership and more
Why online gaming platforms are attracting marketers
Experts suggest the precautions that brands should take while associating with a gaming platform
Halfway through: Here are the most viewed ads of this IPL season
The ads have been picked up on the basis of their YouTube viewership
Brands ride on Avengers: Endgame craze
While Audi has been part of on-screen branding in the movie, brands like Oppo, Myntra, Pantaloons, Max Fashion and Adidas have launched Avengers-inspired products
We want to break all conventions and redefine innovation: Puneet Anand, Hyundai India
Puneet Anand, Senior General Manager & Group Head (Marketing), Hyundai Motor tells us more about the new product VENUE, marketing plans and the kind of innovation the company has used
Birthday boy Varun Dhawan has several brands in his kitty
The actor who celebrates his 32nd birthday endorses brands like Lux Cozi, Maaza, Ponds, Coca-Cola and Navratna Cool
Our brand revamp focuses on modern family needs: Anirudh Pandharkar, VIP Industries
Anirudh Pandharkar, CMO, VIP Industries speaks about the brand's re-launch and the ‘Hello Holidays’ campaign which seeks to align the brand’s core values with the modern Indian family
Radio, social media & trains: EC goes all out with campaigns urging people to vote
Brands too are doing their bit, encouraging citizens to cast their votes through innovative campaigns and creatives
IPL provides ‘high engagement viewing’, says Suhail Sameer of Too Yumm!
In a chat with exchange4media, Sameer, CEO, RP-SG FMCG, Too Yumm! talks about the brand’s integrated strategy for IPL and how it has disrupted the snacks category
TCNS Clothing to open 80 stores end of this year: Aarti Ahuja
Ahuja, Head - Marketing of TCNS Clothing that has brands such as W, Aurelia & Wishful, believes e-commerce will continue to capture incremental demand away from unorganised retail
For a brand like us, IPL is a perfect fit: Sanjay Gupta, APL Apollo
Gupta, Chief Managing Director, APL Apollo says the massive outreach of IPL is one of the major factors they chose the league for brand activation
Cricket has given us immense salience & stature at national level: Jaskaran Kapany, Paytm
Jaskaran Kapany, Vice President, Paytm tells us more about the reasons behind associating with cricket and how they are planning to leverage the current IPL season
Why VIVO IPL 2019 is most preferred league for advertisers?
exchange4media spoke to few official sponsors of VIVO IPL 2019 to know why the league is most appealing to advertisers and things to consider before entering into a partnership
Happy birthday Ajay Devgn: A look at the actor's brand journey
From Whirlpool to Bagpiper and Hajmola, the actor has been the face of many big brands
IPL 2019: Scoring high with the right marketing medium
We look at how brands like Vivo, Star Sports, Hotstar & PhonePe are making the most of their presence in this season of the Indian Premier League
Vivo IPL can deliver a phenomenal reach, says Karan Kumar, Fabindia
Kumar, Fabindia’s Chief Brand & Marketing Officer, talks about the brand forming an association with Star Sports as the official styling partner
Mobile spend still below 50% of total digital ad spend for most marketers: MoMAGIC Report
In the survey conducted for the report, 53% respondents believe that mobile ads are more effective in reaching the right target audience
‘Regional content in OTT space has been lacking’
Nirvana Digital CEO Pinakin Thakkar and Co-founder Manu Kaushish talk about their plans to launch Original productions and an OTT app
For IPL the marketing spends on digital & TV will be 70:30: Vikrant Mudaliar, Dream11
Mudaliar, CMO, Dream11 says sporting leagues have realised the importance of how fantasy sports in particular increase fan engagement & drive higher stickiness
Consumers don’t want obvious in-your-face advertising: Michael Pargal Lyngdoh, Tripoto
Lyngdoh, Co-Founder, Tripoto says their plan is to expand their supplier base, and deepen partnerships with brands to strengthen Tripoto travel community
An adventure enthusiast, Bojan Jankulovski loves trekking & skiing
ChillOut: On a typical weekend, one can see Jankulovski, Head of Operations, Maserati India, reading a nice book or meeting friends over lunch or dinner
Why birthday boy Aamir Khan is the preferred face for many brands
As the actor celebrates his 54th birthday today, we look at some of his iconic brand associations and experts’ take on his choices
'Digital India' votes in April: How will social media sites maintain credibility in polls?
Though an important tool to reach out to the people, social media platforms have been grappling with a host of issues such as fake news, propaganda and data leaks
Surf Excel backlash: Trolling of this kind has short-term effect on brands, say experts
While some criticized the brand for hurting their religious sentiments, many came out in Surf Excel’s support too
2019 General Elections, a crucial time for the OOH space
Industry experts on the growth and relevance of OOH this election despite the growing popularity of digital and social media
The growing power of Transit Advertising
The advantages of transit advertising is that it can’t be turned off like a television, delivers a varied audience, offers flexibility of ad size and location, and has longer shelf life
Idea was to focus on the aroma factor: Prashant Gaur on Pizza Hut’s new digital ad
Gaur, Chief Brand and Customer Officer, Pizza Hut India Subcontinent, talks about the insights behind the campaign and the reason for choosing the digital medium
Akshay Kumar’s ‘Kesari’ triggers a meme fest on social media
Produced by Karan Johar’s Dharma Productions, 'Kesari’ depicts the real story of the battle of Saragarhi where 21 Sikh soldiers fought against 10,000 invaders
Used car dealers spend heavily on advertising as market tipped to grow rapidly
The automobile industry on an average is growing in single digits but the pre-owned car market is growing at more than 15% per annum
Nutrition will always be in our DNA: Sumit Mathur, CMO, Kellogg’s India
Sumit Mathur, Chief Marketing Officer, Kellogg’s India talks about how this new offering is part of a larger strategy of building a robust, sharp and more relevant portfolio for the Indian consumer
Aneesh Surender Madani, Head of Sports Partnerships, Asia Pacific, Twitter has quit
Madani was with Twitter for more than five years; he has also been with Neo Sports, Nimbus Communication Limited, and Leo Burnett India
Brands dancing to the tune of ‘Apna Time Aayega’
From Zomato to Netflix, Mumbai Police, Durex to Barbeque Nation, a number of brands have been using ‘Gully Boy’ memes to grab eyeballs
Meet Ashish Mishra, a poet who wants to make his own jungle
ChillOut: Mishra, MD, Interbrand India shares his weekend’s routine, love for poetry and wish list for this year
A look at Fiat's India journey through its beautiful ads
The car has been Indian households' favourite for generations since the brand began operations in India in 1997
20% of our business now comes from offline channels: Amisha Jain, CEO, Zivame
Zivame plans to strengthen focus on content and video creation to help simplify the lingerie buying journey
How can brand influencers minimise their social media gaffes
Issuing an apology before deleting the erroneous social media post can restrict the damage to the image of the brand and the influencer, say experts
Roy Kurian quits Yamaha India
Kurian, Senior Vice-President, Sales & Marketing, joined Yamaha in 2002
Will Budget 2019 bring good news for Tier markets?
With 2019 general elections nearing, Budget 2019 will be the last tool for BJP Government to meet the expectations of common man and the corporate sector
Uniform policies in OOH should be discussed: Pramod Bhandula, JCDecaux India
Bhandula, Executive Chairman, JCDecaux India believes that OOH industry in India still has a long way to go to match the standards of matured markets such as the US and China
We have a video-first approach for KICKS' marketing: Peter Clissold, VP- Marketing, Nissan
The Japanese automaker has launched KICKS, a compact SUV, in India after a gap of six years
Get set to witness the power of ‘voice’ in 2019
Apple’s Siri, Google’s Assistant, Microsoft’s Cortana and Amazon’s Alexa are some of the major voice recognition tools reshaping the dynamics of the market
Sidharth Malhotra: A journey from student to Bollywood's leading actor
Actor Sidharth Malhotra celebrates his 34th birthday today, we take a look at his journey in the advertising world
How e-commerce will be impacted by the government's new draft policy
Brand experts share their views on the new policy and if this will mark a new beginning for the retailers as they contribute to be a major vote bank for any political party
Aarti Bharadwaj of Essence enjoys her weekends with family, kids & Tamilian food
ChillOut: Bharadwaj, Vice President, APAC, Essence tells us how on weekends she mostly prefers to be at home with no flights or travel being involved
We prefer to spend money on bettering our product than marketing activities: Madhav Sheth
The CEO of Realme says they aim to establish 20,000 outlets across the country by 2019-end
Retail is in an era of digital boom: Kamal Khushlani, Mufti
Kamal Khushlani, Founder & Managing Director, Mufti spoke about the brand’s journey, expansion into the footwear sector, e-tail market and more
From co-branding Delhi Metro stations to wrapping the entire train, OOH gets creative
The Delhi Metro network allows advertisers to get direct access to consumers given the eye level panels placed, higher dwell time & easy readability in a captive atmosphere
Ankit Mehrotra’s weekend joys: Cooking a meal for family & playing poker with friends
Chillout: Co-founder & CEO of Dineout is a travel junkie and visited six countries last year
2018 saw IKEA, Walmart and other big brands make grand entries into the Indian market
Brands like Jawa Motorcyles and Santro too grabbed eyeballs with key re-launches
2018 saw a rise in the use of social media by Indian political parties
With the general elections a few months away, parties have been using platforms like Facebook and WhatsApp to woo voters, especially the youth
A fitness freak, Ashish Sahni will never miss his workout
Chillout: The Director-Digital Marketing at Peugeot Motors Pvt Ltd loves watching National Geographic Channel, running on the beach and eating chocolate ice-creams
Tier 2 and 3 cities are becoming aware of healthy eating: Vikram Agarwal, MD, Cornitos
Today, consumers want a variety of easy-to-carry, price-effective snacks that do not compromise on taste and nutrition
Our motive is to provide localised user experience: Raj Mishra, TikTok
Raj Mishra, Business Head of TikTok India, says users' privacy and protection are of utmost importance to the brand
We still love TV and OOH for their emotional impact: Karthi Marshan, Kotak Mahindra
CMO, Kotak Mahindra said, brand ambassador responsibility is to espouse the brand’s values, bring them alive and guarantee attention of the prospective consumers
Road trips, dark chocolates, yoga, music... Hamdard CMO has much to do even on weekends
ChillOut: Mansoor Ali on his love for travel, meeting locals and making the meanest mutton curry
Want to only leverage digital media: Anish Kapoor, CEO, Infinix Mobiles
Infinix has exclusively partnered with Flipkart to launch its new stylus smartphone in India
Are Holograms the future of digital-out-of-home advertising?
With the advancement in technology OOH is getting its due share of importance. Experts inform how Hologram will redefine marketing perspectives, and discuss its challenges
OTT not a threat to cinema screens: Javier Sotomayor, MD, Cinépolis Asia
Javier Sotomayor says they plans to take their total count of screens in the country to 600 by 2022
Watch: Hyundai India celebrates Children’s Day with Brilliant Kids Motor Show 2018
The brand received 5000 entries, out of which eight top designs were selected and replicated into life sized working models
Deepika-Ranveer: Will we soon see brand ‘RanDeep’?
As Ranveer Singh and Deepika Padukone get ready to tie the knot on November 15, would we get to see them coming together for brand endorsements?
Tough fight from online players, but retail looks at double-digit Diwali growth
Last year, the retail sector had recorded single-digit growth owing to the aftereffects of demonetization and implementation of GST.
After two tough years it's finally a Happy Diwali for FMCG sector
Increased purchase across India, attractive offers, significant promotional activities by brands and rise in ad spends all point to a festive season full of hope and cheer
Head-Brand Marketing, ixigo, has tried some of the most daring adventure sports
ChillOut: When at home, Shuchi Chawla also loves cooking healthy meals and catching up on her favourite sitcoms
King Khan rules the ad world with memorable ads for brands like Pepsi, Lux, Hyundai & more
On Shah Rukh Khan’s 53 birthday, we take a look at his brand association journey over the years
We plan to open 10-15 stores in every quarter: Sanjeev Agrawal, CEO, Rangriti
Ethnic brand Rangriti, which has been launched under the banner of BIBA Apparels, recently roped in Parineeti Chopra as its brand ambassador
Hero MotoCorp expects 8-10% growth in festive season: Sanjay Bhan, Head - Sales
Entry-level motorcycles are key to Hero MotoCorp business — its market share in the segment increased to 60% in rural areas
Bumpy start to year, but automobile industry expects better sales during festivals
Carmakers are leaving no stone unturned to make the most of the festive spirit and catch the customer’s attention with all kinds of discounts and schemes
OOH has the capability of driving online activity: COO, Laqshya Solutions
Amarjeet Singh Hudda on what ails the OOH industry in India and the medium adopting digital slowly but surely
OOH festive spends expected to rise 15-18% from last year
According to industry experts, OOH industry is once again expecting a huge surge in traffic thereby compensating for the losses incurred last year due to policy changes
Traditional media still holds strong value for brands: Nandini Ali, Apollo Munich
Chief Marketing Officer, Apollo Munich says the digital space is overwhelmed with content that is almost begging for views and engagement
Our strategy is to start appealing to young customers: Vivek B Srivatsa, Tata Motors
Srivatsa, Head- Marketing, Passenger Business Unit, Tata Motors, says that smaller towns are very important to their business strategy
Direct Selling is more relevant today than it ever was: Swati Jain, Avon
Swati Jain, Marketing Director, Avon India says that the brand has no plans to do business through e-commerce
A win-win situation for brands in Sui Dhaaga
At a time when we see long list of brand association in movies, Sui Dhaaga on the contrary has associated with handful number of brands in the movie
We have no plans to enter tier II & III cities: Rajat Mathur, Script
The Business Head of Script says the brand is eyeing sales of Rs 320 crore from its mid premium home furniture in the next three years.
Weekends for Sushil Matey are about reading, Bollywood movies and music
In his free time, Sushil Matey, Director-Marketing, Livpure, loves catching up with friends
Aim to take Liberty annual revenue to Rs 1,000 crore by 2020: Anupam Bansal
Executive Director - Retail, Liberty shoes, believes celebrity endorsements are helpful but not so much in the scheme of their current strategy
A look at birthday girl Kareena Kapoor's brand journey
From Head & Shoulders, Colgate and Vivel Soaps to Prega News and Airtel, Kareena has been the face of several brands
How Do You Track ROI In The Ever-Evolving World Of Influencer Marketing?
While influencer marketing has been present for a few years now, the world is increasingly waking up to its potency, with social media as the driving force
Our mantra is to innovate with purpose: Prashant Gaur, Chief Brand Officer, Pizza Hut
He believes that a brand should always avoid a situation where the marketing strategy needs to be completely changed
Danone India's MD Rodrigo Lima moves to Australia, Himanshu Bakshi appointed interim MD
Rodrigo had been the MD for Danone India since 2016. He has now been given the post of General Manager, Australia and New Zealand
Need of the hour is a national OOH policy: Charanjeet Arora, CEO, Kinetic Advertising
Arora on the OOH medium, measures companies should take to promote programmatic digital OOH across markets and growth of DOOH in the near future
Technology will secure the future of OOH: Chairman & MD, Selvel One
Noomi Mehta on the various aspects of OOH advertising and why it is crucial for brands
Influencers on social media are the new leaders of the free world: Parveez Nasyam- Xenium Digital
Parveez Nasyam, CEO & Managing Director - Xenium Digital Pvt. Ltd. speaks about current trends in the digital world and whether Adblocking software is a sign of worry for brands
Sona Mazumdar elevated as Chief Partnership Officer at KidZania
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Sona Mazumdar has been given a new position at KidZania. Earlier, she was associated as the Director of Strategic Partnerships.
Unreasonable pricing is a big challenge for OOH industry: Director, Graphisads
According to Alok Gupta, Delhi has become too expensive a market for clients to execute outdoor campaigns
Anushka Sharma’s hilarious ‘Sui Dhaga’ memes take over internet
The trailer of the movie was launched last week, and the three-minute video has already garnered more than 23 million views
Almost all of our campaigns are led by digital: Rajat Mehta, Yes Bank
The Senior President & Head-Retail Marketing & Brand Management shares the insights on their latest campaign, their digital strategy and more.
Brands are entering consumer's world through branded content: Director, GoQuest
Darshan Bhatt of GoQuest Digital Studios talks about how branded content is the new future of marketing
We will never go for over-the-top advertising: Brand & Marketing Head, Fabindia
Karan Kumar says Fabindia tries to engage with customers only intermittently
What advertisers want media companies to know
Experts from the advertising industry revealed their mantra for publishers at a recent event held in Delhi
Winning consumer confidence back key to Jet Airways reviving its brand image?
Jet Airways is going through a rough patch. We spoke to experts to find out how the brand's image has taken a hit and what can be done to salvage the situation
Tier 2 & 3 cities lead our customer growth: Kartikeya Bhandari, Flipkart
Senior Director-Marketing at Flipkart says that personalisation in marketing will be a huge game-changer in the future
e4mChillout: Virat Khullar loves spending weekends at home
The Head of Marketing at Renault India confesses to being a child at heart and says he finds solace spending time with his 10-year-old son
Indian consumers are in sync with their global counterparts: CEO, American Express, India
Manoj Adlakha of American Express talks about the new campaign that targets those whose work and personal lives are intertwined
Our higher growth is coming from Tier 2 cities: Moksh Chopra, CMO, KFC India
KFC recently opened its 350th store in Kolkata and foresees tier 2 and 3 cities as the new emerging markets