Conceptualized by JetSynthesys, 100MB launched Bid2Win LIVE, an e-auction of personalized merchandise of cricket superstars Brett Lee, Jonty Rhodes and Tendulkar
The letters of intent were exchanged on the sidelines of the Eastern Economic Forum in the backdrop of Prime Minister Narendra Modi's two-day visit to Russia
We take a look at brands that have taken the native advertising route and speak to experts about how an agency can conceptualise effective native advertising
N P Singh, Managing Director and CEO, Sony Pictures Networks, spoke to exchange4media about how the network has benefited from NTO, why it will take some more time for stability in the system and more
From campaigns to special offers, brands are leaving no stone unturned to capture consumers’ attention this festive season. We speak to industry experts to know more