Affle shares up 15.2% over issue price on NSE listing day
Affle, the digital marketing service, has said it will focus on omni-channel strategy
Date-wise News
Madison revises 2019 forecast due to drop in TV adex
According to the original report, released in February 2019, Adex was forecast to grow by 16.4%, but the agency has revised it downwards to 13.4%
Rajit Mehta appointed MD and CEO of Antara Senior Living
Antara’s Board also approved the ascension of Tara Singh Vachani, the company’s current executive leader and MD, to the position of Executive Chairman
BARC Week 31: Dangal retains top spot across genres
Sun TV and Star Maa still on second and third spot
Rahul Grover appointed CEO of Sai Estate Consultants
Grover has been associated with SECCPL for fifteen months, and has been promoted to his new role, from President-Sales and Operations
Gaana unveils instant app
Android users can now simply click on the Try Now button on Gaana’s Playstore page to experience key features of the app without downloading it
UC Ads appoints Httpool as exclusive ad sales partner in India
UC Ads and Httpool will offer branding and performance mobile marketing solutions to brands, e-commerce platforms, app developers, and other advertisers
Manyavar partners with Admitad to foray into affiliate marketing
To strengthen the brand’s online presence and consumer base, Admitad will manage affiliate duties and programs for Manyavar
Frontline launches book in Tamil
The book on the life and work of former Tamil Nadu Chief Minister and DMK President M Karunanidhi was launched in Chennai on August 6
PayU India expands leadership team with new appointments
The new team includes Alim Khan, Noopur Chaturvedi, Ashish Pathak, Ashish Chattoraj and Priya Cherian
Kinnect bags digital marketing mandate of Asian Paints
The mandate was won following a multi-agency pitch
METRO Cash & Carry partners with ePayLater to digitize kirana stores
The initiative is aimed at transforming kirana stores into a digital shop instantly with the help of a smartphone
ZEE5 partners with India Alive Short Film Festival to showcase films by marginalised kids
In a first-of-its-kind initiative, ZEE5 and Filmbug will offer a platform to underprivileged children to hone their creativity
MensXP celebrates first anniversary of digital cover with Saif Ali Khan
The tongue-in-cheek cover video catches the actor unawares between takes as he is posed questions about the internet
Disney planning to expand Hotstar across Southeast Asia
Disney has said that The 21CF acquisition had a slightly negative impact on the third quarter segment operating income
BARC launches Self-Service Portal for viewership reports
The portal offers reports related to viewership analysis across channels, genres, TV programming, and advertising campaigns
HP’s Z Series workstations are redefining creativity
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The new line-up features cutting-edge design, innovative collaboration tools and advanced security is meant to transform the creative process.
Disney to offer bundle package of Disney+, Hulu and ESPN+
The package, which will be launched for $12.99 a month, will be available from November 12, according to media reports
Breaking the Digital Code: Industry experts share insights on the new digital paradigm
At the 2nd edition of D-CODE by The Advertising Club, 13 industry leaders shared examples of their best creations, one work they admire and three learnings they would want to share with the audience
We have been thinking of taking Sarkarnama to OTT platforms: Abhijit Sarkar
Media veteran Sarkar talks about the idea behind launching content platform Sarkarnama and his long term vision for it
Advertising Club Bangalore’s Big Bang Awards to be held in two parts
The Club has decided to re-engineer the flagship event into two parts to bring more focus and have key takeaways for the fraternity at large
Racold is focusing on the online model of business: Mohit Narula, Ariston Thermo India
Mohit Narula, Managing Director, Ariston Thermo India, says the online medium has the potential to grow and for the new products digital will be the key platform to engage with target audience
Chatbots leading the way for marketers in digital space
Data from chatbots can be analysed by marketers to understand customer preferences and profiles, and services or products can be personalised accordingly
Publicis India bags auto-tech start-up Truebil’s creative mandate
As part of the mandate, Publicis India will strategise and execute a forward-thinking communication plan that would pitch Truebil as a solutions provider with a difference
Riding high on customer nostalgia and strong marketing, brand CCD lives on
Despite debates around its financial situation and the sudden demise of founder VG Siddhartha, brand Café Coffee Day still strong
Delhi govt to collaborate with events industry to make city a wedding destination
Tapping the industry growth of 17 per cent, government will soon be tying up with local players and monetize the city’s resources and heritage sites