Hit’s humorous take on pre-Diwali house cleaning ritual
The brand has partnered with house help turned comedian Deepika Mhatre for a stand-up video conceptualised by Ogilvy
Date-wise News
Get ‘Insta’-Fabulous With fbb’s 500 Festive Fashion Stories
The campaign will display various looks and styles from the brand's latest festive collection exclusively on Instagram
Madison Media creates multi-media campaign for Tata Salt on World Iodine Day
Is 'I' missing from your body as well?, asked the campaign across media
Zydus Wellness to acquire Heinz India business for Rs 4,595 crore
Zydus Wellness will now own iconic brands such as Complan, Glucon-D and Nycil
Omnicom Media Group wins Mercedes-Benz’s parent company Daimler AG’s global media account
Omnicom Media Group will be responsible for all Daimler divisions: Mercedes-Benz Cars, Mercedes-Benz Vans, Daimler Trucks, Daimler Buses, Daimler Financial Services
Indigo Consulting appoints Prasanna Kulkarni as Head of Creative
Prasanna Kulkarni has 20 years of advertising, brand strategy and digital media experience, and his last stint was with Cheil India as Creative Head – Digital
Hotstar appoints Sameer Kapoor as Vice President - Agency Ad Sales
Kapoor will be responsible for driving the relationship with media agencies to deliver measurable and impactful media strategy for Hotstar clients
BTVI and AutoX magazine collaborate to launch ‘The AutoX Show’
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The show will premiere on 10th November at 11 AM on BTVI and will be repeated on Sunday at 9.30 AM and 6.30 PM every week
Sony Pictures Networks India appoints Indranil Chakravorty as the Head of StudioNEXT
Chakravorty was previously CEO of Big Synergy and has over 30 years experience in various areas of marketing and sales
MTV creates live billboards for Ace of Space and Elovator Pitch
Conceptualised in-house and executed by Zenith Outdoors, the billboards bring to life the shows’ content theme and gives the audience a sneak-peek of what to expect when they tune-in
Digital entertainment industry calls for joint effort to combat piracy
Speakers at Pixels 2018 were unanimous in their views that the way forward for the digital entertainment industry would be to join hands and devise ways to combat piracy
Teaser for Vijay’s Diwali release Sarkar breaks records on social media
Since the release of the teaser hashtags such as #sarkarteaser, #sarkar #thalapathyvijay, #thalapathy were trending on social media sites
Our focus for Itel Mobile is on T2-T6 markets: Arijeet Talapatra, Transsion India
CEO, Transsion India on leveraging the campaign across PAN India, their GTM strategy and success in the rural markets
Reliance Jio’s investment in Hathway is good for overall industry: Vynsley Fernandes, IMCL
The newly appointed CEO speaks on his experience with IMCL, cable and television industry and their future projects.
Facebook introduces new Messenger 4
The new Messenger aims to be a more simplified and user-friendly version
Digital to see 25-30% hike in ad spend during festive season
Advertisers are spending on digital to run branding campaigns in addition to sales driven performance campaigns.
Bumpy start to year, but automobile industry expects better sales during festivals
Carmakers are leaving no stone unturned to make the most of the festive spirit and catch the customer’s attention with all kinds of discounts and schemes
BARC Week 41: Amazon claims first spot in Top 10 Brands list
Online portals Flipkart and Trivago climbed to the second and fourth positions, respectively
Nokia’s festive advertising game - Lit or not?
The videos showcase camera features of Nokia smartphones with festive messaging and has garnered 15,319,237 views on YouTube