Sony MAX embraces AI to launch television's first NLP based chatbot– ‘Filmykaant’
Filmykaant is a one stop destination for every Bollywood lover
Date-wise News
Škoda Auto enhances customer experience with its ‘Peace of Mind’ campaign
The quirky campaign has been conceptualised and executed by Publicis India
Bhuvan Bam, well known YouTube personality is the brand ambassador for Mivi
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As part of this association, Bhuvan will appear in a series of high impact digital marketing campaigns for the brand
Broadcast India 2018 Survey: Ninety-five per cent of homes in South India has a TV
With 8 out 10 people sampling TV daily, South India has been witnessing a year on year growth in Average Time Spent on TV
Sona Mazumdar elevated as Chief Partnership Officer at KidZania
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Sona Mazumdar has been given a new position at KidZania. Earlier, she was associated as the Director of Strategic Partnerships.
Somany Ceramics awards national digital mandate to Nikulsan
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The agency will plan and implement 360-degree digital marketing for the company
Customers can now use Voice Search to avail the best Big Bazaar offers
Offers would be available across categories such as, groceries, apparel, crockery, luggage, furnishing and more
Nargis Fakhri to feature in Cadini’s new commercial
Nargis Fakhri will be the new face of the Cadini Power of Presence Campaign in India.
Virat Kohli is the brand ambassador for Sun Pharma's Volini
Volini Maxx is a new variant of Sun Pharma’s popular brand, Volini. It is targeted for severe pains including musculoskeletal, joint and low back
IIFL Group announces key appointments in its marketing division
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Khushnum Ichhaporia was appointed as CMO for IIFL Securities Limited and Vipul Oberoi as CMO for IIFL Finance Limited
Twitter appoints Rohini Bhushan as Business Marketing Lead for India team
Bhushan’s appointment comes just a day after Kanika Mittal, former marketing director at Reebok India, joined Twitter as Head of LCS, North and East India.
Makani Creatives bags creative duties for Panasonic TV
Further to their successful execution for Panasonic’s smartphone campaign last year, Makani Creatives will now manage all ATL and BTL communication for the brand
Iraj Fraz Batla joins DDB Mudra as Executive Creative Director
Batla’s previous stint was at Scarecrow where he was the head of creative operations.
How Apte!: Netflix, Radhika Apte and the art of stopping memes
Radhika Apte just became a bigger star on the Internet with her tongue-in-cheek video for Netflix, which cocks a snook at recent memes directed at her and the platform
Extramarks’ #FundaClearHai campaign tells children to take stress out of studying
The campaign is created and conceptualised by ADK Fortune
iProspect India appoints Venkat Shankarnarayan and Nihal Nambiar as AVP- Paid Media
Shankarnarayan’s last stint was at Mindshare where he was Senior Director. Nambiar was Associate Director at Performics.Convonix, a Publicis Media Company.
Jubilant FoodWorks appoints Kapil Grover as CMO for Domino's Pizza
Grover, prior to joining Jubilant FoodWorks, was associated with Burger King India as CMO.
Google’s new platform Navlekha will allow publishers bring offline content online
Five key announcements made by Google at its 4th annual event ‘Google for India’
Aaj Tak hikes ad rates, minimum increase of 25% across every slab
Prime time increase slated to be higher, new rates will be effective starting September 2018
Jaya Prada to play progressive mother-in-law in Perfect Pati on &TV
Perfect Pati premieres September 3 every Monday to Friday at 9:30 pm
In the ‘pitching season’, media business worth Rs 4,000 crore change hands
In just seven months of 2018, pitches estimated to be around Rs 4,000 crore have been called. These include big brands such as Vivo, Samsung, GSK, Mondelez, Lenovo+ Motorola.
TRAI Tariff Order: Could the order compliance deadline of August 31 be extended?
The Telecom Regulatory Authority of India gave a deadline till August 31, 2018 to broadcasters to comply with all the provisions of the regulations and tariff order
Vipul Prakash steps down as SVP PepsiCo
Vishal Kaul who has been associated with PepsiCo for 19 years will be replacing Prakash
Airtel spends nearly 45% of its ad spend on digital: Gopal Vittal, Bharti Airtel CEO
Airtel’s digital ad spend has nearly doubled in three years, from 22% in 2015 to 43% in 2018.
Experts from Balaji Telefilms, Cipla Health & ICICI Bank to speak at Content JAM
Discussions on content generation and trends in content marketing at the second edition of Content JAM on September 7
Google introduces four new ad solutions for India
Google has launched tools dedicated to SMBs, tools for lead generation, support for multiple Indian languages, and geo targeting
SET signs 8 sponsors for KBC 10, 65% inventory sold before launch
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The show will go on- air from 3 September at 9pm from Monday- Friday.
Reebok India Marketing Director Joins Twitter as Head of LCS, North and East India
At Reebok, Kanika Mittal created the popular #FitToFight and #GirlsFight Campaign with Kangana Ranaut
Editors Guild of India Announces New Executive Committee
The first meeting of the new committee will take place on September 3 in Delhi