Leo Burnett – Orchard has partnered with MTV to bring hard-hitting stories from around the world, giving a different perspective to the democratic privileges of India
Phase 1 to be rolled out this year will cover 10 states across the country including Karnataka, Andhra Pradesh, Telangana, Jammu and Kashmir, and Maharashtra
The hoarding lights up after 7pm with special detailed lighting and showcases the night time version of a Nite Jogger shoe against the backdrop of Mumbai’s iconic CST building
The video streaming platform also set a global live streaming record with a concurrency of 12.7 million viewers during Royal Challengers Bangalore v/s Mumbai Indians match on March 28
Based in Singapore, his responsibilities includes the programming, operations, brand and franchise management, as well as the content direction for the three brands
While ‘Everytainment’ will be the core offering, ‘Kiski Sarkar’ will feature comics Anirban Dasgupta, Saurab Mehta, Prashasti Singh, Rahul Subramanian, Kumar Varun, Rahul Dua and Nishant Suri
The web series Paan Parda Zarda is a love story set amidst the opium trade barons of Central India… from the arid landscapes of the Maalwa plateau to the princely kingdom of Bhopal.
Amplifying the latest technology by OPPO India, the TVC highlights features such as the 16MP rising camera of the smartphone and the 48MP ultra-clear camera system to capture pictures in any setting
Carvaan Go comes preloaded with 3000 songs categorised into Artistes, Specials and pre curated Playlists, FM/AM and a micro SD card slot for your personal music
The game features four parties – team Mitron, Parivar Party, Muffler Party & Stree Power Party with 20 political avatars. Users compete for votes to push their party to the top of the leaderboard
Raveendra Singh, Head of Marketing, Sales and Strategy, Imagica, & Joy Ghoshal, Co-Founder and Head - Creative Strategy, Marching Ants, talk about the insight and integration of the campaign
Samyukta Ganesh Iyer, Head of Marketing, Baskin Robbins India, talks about the brand’s latest campaign, the role digital is going to play for the brand this year, new products and more
Nikhil Chand, Director, Food and Confectionery, Nestle India, talks about the brand’s latest TVC, the rationale behind it, his expectations from it and more
In a chat with exchange4media, Sameer, CEO, RP-SG FMCG, Too Yumm! talks about the brand’s integrated strategy for IPL and how it has disrupted the snacks category
We speak to Swati Bhattacharya, Chief Creative Officer, FCB Ulka, who has created the short film, ‘Bhukkad’- The Hungry One, for Millennium Schools' project
Jauncey, Head of Create With Google, Google is the man behind the new offering; he spoke to exchange4media about this innovative product and its impact on creative agencies