Indian Society of Advertisers elects Sunil Kataria as Chairman
This will be Kataria’s third consecutive term as the Chairman
Date-wise News
Herbalife Nutrition India signs on table tennis star Manika Batra as sponsored athlete
Batra joins the likes of Virat Kohli, Mary Kom and Saina Nehwal who represent Herbalife.
IdeateLabs appoints Setare Irani Degamwala as Head-People & Culture
Degamwala will be responsible for talent management, building capabilities, people development, among others
Sony TV maintains leadership position in Urban market: BARC week 37 ratings
Zee Anmol continues to dominate the overall and rural market. Meanwhile, in the top five programme list, Naagin-3 leads in urban and overall market whereas Kumkum Bhagya on Zee Anmol maintains leadership slot in the rural market
IAA launches The Gutenberg Galaxy, a book to celebrate Print Medium
The book has 24 case studies, event held in Mumbai graced by who's who of media industry
Honday City and Dentsu One collaborate to launch new campaign 'Forget the Toys'
The objective of this campaign was to drive consideration by re-affirming the leadership high ground of the Honda City with young sedan intenders
NeoNiche appoints Harish Iyer as Head- Content Strategy
Iyer is a renowned LGBTQ rights activist. Prior to NeoNiche, he was associated with organisations such as Shobiz, Hungama Digital Services, and Madison
Amway India launches new ‘Protein 4 Children’ campaign
The 'Protein 4 Children’ campaign is focused on the fact that the protein requirement of children almost doubles up between the age group of 5 to 12 years
Ipsos appoints Sreyoshi Maitra for senior leadership position in Delhi
Designated Executive Director, she will also lead the Shopper Practice for Ipsos India
Newly launched Grado is an Associate Sponsor of the Asia Cup 2018
Its contest activiation “Grado Dekho, Big B Se Milo", gives consumers a chance to meet legendary actor, Amitabh Bachchan
JWT elevates Tista Sen and Priya Shivakumar
Tista Sen appointed Regional Creative Director, Priya Shivakumar National Creative Director
News18 launches Google Progressive Web Apps in Hindi and Bengali
Over 3 lakh users have subscribed to News18 Hindi’s push notifications since it was launched
Vertoz introduces two new business verticals- ZKraft and PubNX
Also announced the incorporation of Artificial Intelligence and Machine Learning to its proprietary programmatic advertising platform - Ingenious Plex
Discovery Kids’ initiative ‘Little Singham Squad’ teaches the importance of self defence
The aim is to make the child more aware about the situations that can arise and offer a guidance towards a plausible solution
OYO starts operations in London, UK
Plans to invest £40 million by looking to launch in 10 cities, including Manchester, Birmingham, Glasgow, and Edinburgh in the UK by 2020
Forevermark launches new campaign 'The Better Half Within'
The Better Half Within campaign was based on extensive research and planning related to the evolving meaning of femininity which today combines strength and grace
Advertising Club Bangalore receives a record of 1150 entries for Big Bang Awards 2018
The Big Bang Awards will be held on Friday, September 28th with a galaxy of advertising professionals from across India marking its presence
Bridgestone appoints Leo Burnett India as its creative agency
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The agency’s primary focus is to help the brand grow based on strong insights and a formidable communication strategy
Brands need to demonstrate how they are open more than ever: Nick Foley, Landor
Foley, President of Landor Southeast Asia Pacific & Japan, talks about brand purpose, how to best use technology for branding and his learnings from being on the client-side of the table.
How Do You Track ROI In The Ever-Evolving World Of Influencer Marketing?
While influencer marketing has been present for a few years now, the world is increasingly waking up to its potency, with social media as the driving force
The role of Corp Comm has become more strategic than ever: Ruchika Mehta, The Park Hotels
Corporate Director - Communications and Public Relations, The Park Hotels tells us how corporate communications has taken on a new meaning in today’s time and age
Watch: Engaging content can dramatically reduce media cost: Anantha Nayak, Cipla Health
CEO, Cipla Health Ltd, on how engaging the consumer must be at the heart of everything related to content
Short-form content is a big part of our content strategy: Ridhima Lulla, Eros Group
Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy
&TV refreshes brand philosophy with new campaign, new shows
The ‘Hai Khaas Har Andaaz’ campaign has been created by Lowe Lintas
MS Dhoni joins hands with Mastercard to boost Digital Payments in India
Dhoni will build awareness about digital payments through a campaign that will aim to educate consumers about the convenience and safety of debit cards
India's Golden Girl, Sprinter Hima Das Joins Adidas
Adidas and Hima Das will work together to inspire young athletes to create positive change through the power of sport
Hoichoi announces 100 hours of original content
The SVOD Bengali OTT player will soon enter UAE and Bangladesh and introduce a new monetisation channel for India