Nescafé romances Mumbaikars with new OOH campaign
Executed by Street Talk, this time the brand solely chose the OOH medium, considering its TG
Date-wise News
D-CODE: Tanmay Bhat on what made AIB’s Facebook prank event ‘Pyaar Ek Dhoka Hai’ viral
Bhat was speaking at the launch of The Ad Club’s inaugural annual Digital Review: D-CODE
Achint Setia quits Viacom18, joins Myntra Designs as VP- Marketing
At Viacom18, he was Senior VP- Digital Ventures & Head of its startup Engagement program, VStep
MTV Splitsvilla ropes in 10 sponsors for its 11th season
Splitsvilla’s 11th season will be hosted by Rannvijay Singha and Sunny Leone
Logicserve Digital bags digital mandate for Mankind Pharma’s Unwanted-21 Days
Logicserve Digital won the account following a multi-agency pitch and will manage the creative strategy, social media, SEO and paid media for the brand
Zee Anmol leads (U+R) market, Colors continues to lead Urban market: BARC Week 30
Star Utsav bagged the second spot in the overall market in week 30. Star Plus longest running show Yeh Rishta Kya Kehlata Hai enters top five programmes list.
D-CODE: Industry leaders root for personalisation, conversation, entrepreneurial audacity
At The Ad Club's inaugural annual Digital Review: D-CODE, the overarching theme of the evening was the power of digital to scale up campaigns and bring real-world outcomes to clients.
D-CODE: Partnership among teams is key in digital, say marketing leaders
The Ad Club's inaugural annual Digital Review: D-CODE showcased some of the best case studies in digital marketing in the recent past
WPP increases investments in India
As part of this, GroupM, the world’s leading media investment group, will move to full ownership of the mobile marketing agency Madhouse, from its current 50 percent interest.
Dentsu Webchutney ropes in Aalap Desai as Senior Creative Director
Aalap was a Creative Partner at Hotstar and has also been a part of the team at Leo Burnett, JWT, DDB Mudra, Ogilvy and Ambience Publicis
Triton Communications appoints Sam Husaini as President, North India
Sam Husaini is a passionate and visionary business leader, with over two decades of marketing, branding, communications and transformation experience in India and the Middle East.
D-CODE: Media maestros speak scalability, sustainability and performance
Sameer Singh, CEO, South Asia, GroupM; Anupriya Acharya, CEO, Publicis Media; and Arun Iyer, Chairman & Chief Creative Officer, Lowe Lintas, shared their learning on digital marketing and how they can stay on the top of the creative and digital game
Madison Media appoints Girish Upadhyay as COO, Madison Media Infinity
Girish previously worked with Tata Motors, where he was Head of Marketing Services responsible for Media Planning and Buying, Digital and Market Research
Indian consumers are in sync with their global counterparts: CEO, American Express, India
Manoj Adlakha of American Express talks about the new campaign that targets those whose work and personal lives are intertwined
ABP News Managing Editor, Milind Khandekar, moves on; Rajnish Ahuja takes interim charge
The MD of ABP News has decided to move on from the organization after a 14-year-long successful stint
One learns more in failure than success: Shane Watson at BW Dialogue
Ace Australian cricketer Shane Watson spoke about his learnings from cricket, which could be applied in the corporate world, in a candid conversation with Dr Anurag Batra, Chairman and Editor-in-Chief, BW Businessworld and exchange4media Group
Opportunity to do a social impact project for India is a dream: Abhijit Avasthi, Sideways
Avasthi opens up on the journey with Sideways as it turns three, why the agency refrains from pitching and more.
Onam: Kerala media houses hike ad rates, expect upto 60% revenue rise
Despite weather playing spoilsport this year, brands, advertisers and media houses are buoyant about upcoming Onam period
IMPACT's 40 Under Forty Marketers: Selling A Dream
IMPACT from the exchange4media Group launches the first edition of its ‘40 Under Forty’ list to recognise extraordinary achievers who are 40 years of age and below in the Indian Media, Marketing and Advertising industry
Leo Burnett India wins multiple accounts in last one month
New wins include Anchor by Panasonic, Bajaj International, Google India, Bridgestone and Pediasure
Deepa Jayaraman steps down as COO of Hill+Knowlton Strategies
Deepa Jayaraman, who has over 17 years of experience, spent more than 12 years at Hill+Knowlton in various leadership roles.
Tata Motors CVBU to be the principal sponsor for Wrestling Federation of India
Beginning with the 2018 Asian Games in Jakarta, CVBU unit of Tata Motors will roll out initiatives on both digital and traditional media