Conceptualised by J Walter Thompson, the campaign will be unveiled on digital platforms, as well as on television, radio, print and OOH
A three day gala of nine plays in Hindi and English were lined up in the cities of Chennai, Bengaluru and Hyderabad
The company has undertaken a project to build 250 houses for those who have lost their homes in the recent floods
Flipkart, in past 6 months, reportedly held talks with several other streaming services but nothing materialised.
Heidi is based on the famous character created by Johanna Spyri in the books about the events in the life of a young girl and her grandfather in the Swiss Alps
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A 3-week campaign was launched to announce this offering on Outdoors, deploying a mix of media such as impact imagery sites, mall facades and digital screens
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Building on Asian Paints' existing corporate positioning ‘Har Ghar Kuch Kehta Hai’, the new TVC signifies how people and the joy of redecorating one’s home can create colourful memories
Rodrigo had been the MD for Danone India since 2016. He has now been given the post of General Manager, Australia and New Zealand
With the objective of launching fbb’s Pujo collection, Digital Media Agency Social Kinnect coined the term Glam Tram
Tata Sky signed an agreement with Skyworth Digital to supply its newest broadcast set-top box
The campaign aims to increase awareness and usage of two-wheeler mode
This year, the Asia Cup will be held in Abu Dhabi and Dubai.
This is his second stint at the agency, his last tenure was with Mcgarry Bowen, Bangalore,
It won the account in a multi agency pitch and will handle the duties across media – Print, TV, Radio, Cinema and OOH
The account will operate out of the agency’s Bengaluru office
Berry spoke about brand longevity and how Britannia is now aiming to go international after 100 years of existence in India
Benioff and his wife are buying Time Magazine from Meredith Corp, deal expected to close in a month
Founder Falguni Nayar, Nykaa shared marketing plans and how she intends to expand its presence and retail footprint
In June, Motorola leveraged Twitter for the launch of MotoG6 and MotoG6Play
Sanjay Behl of Raymond spoke of how a marketer can calibrate itself differently into leadership, inclusion and dimension, and the role of technology in the life of the consumer and the marketer
D’Costa will be responsible for driving the growth and adoption of the digital communication in the region
Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign
The redesign process took nine months to conclude and was aided by brand consultancy Wolff Olins together with type foundry MCKL