Authors

Increased investment into original content, better customer engagement and proliferation of devices expected to bring key developments

Madhuwanti Saha & Anjali Thakur Jan 18, 2019 8:20 AM

Vice President of Content & Strategy, TV & Digital Network was with Network18 for 5 years 

Madhuwanti Saha Jan 11, 2019 8:34 PM

Business heads of radio stations forecast the growth and trends in the radio sector in 2019

Madhuwanti Saha Jan 10, 2019 8:49 AM

Second high-profile exit from Viu in recent time. In November last year, Shantanu Gangane quit as the Chief Marketing Officer

Madhuwanti Saha Jan 7, 2019 5:45 PM

The latest masala entertainer directed by Rohit Shetty has namely five product placements which include Ching's and Rupa Frontline that are endorsed by Ranveer Singh himself

Madhuwanti Saha Jan 3, 2019 8:32 AM

New stores to be launched in other cities too, staying ahead of competition, says Major Brands India President

Madhuwanti Saha Dec 21, 2018 7:41 AM

OTT platforms are going all out to acquire customers by upping the content game and playing around with affordable pricing. So will the Indian OTT viewer mind paying?

Madhuwanti Saha Dec 17, 2018 9:22 AM

ChillOut: Ashwin Suresh, Founder of Pocket Aces when not travelling tells us about his weekends, how he spends his me-time, and his next adventure

Madhuwanti Saha Dec 15, 2018 10:10 AM

GM of OnePlus India speaks about performance in 2018, expansion plans, entry in the US market, the evolution of its marketing strategy and the need to take full ownership of the customer experience

Madhuwanti Saha Dec 13, 2018 9:13 AM

The CEO of ZEE5 on the consumption drivers, reception towards region-specific subscription packs in 2018, partnerships and how 2019 will only get bigger

Madhuwanti Saha Dec 12, 2018 8:49 AM

Patanjali took more than 10 per cent hit in its standalone consumer goods revenue for the year ending March 2018

Madhuwanti Saha Nov 27, 2018 5:56 AM

Industry sources have confirmed to e4m that the Chief Marketing Officer of OTT service Viu India has stepped down

Madhuwanti Saha Nov 16, 2018 8:41 AM

ChillOut: On a typical weekend, one can find the MD & CEO watching a Hollywood movie with his family.

Madhuwanti Saha Nov 10, 2018 9:59 AM

The report estimates that total mobile ad spends will reach Rs 3,635 crore in 2018

Madhuwanti Saha Nov 1, 2018 9:03 AM

More than a century old, the dry cell battery major recently celebrated 25 years of their iconic tagline 'Give Me Red' with a new logo along with Akshay Kumar

Madhuwanti Saha Oct 22, 2018 9:04 AM

The growth is driven by interest from new category of advertisers such as e-commerce, OTT, BFSI, besides the regular FMCG, consumer durables and automobile players

Madhuwanti Saha Oct 19, 2018 8:31 AM

Singh had quit social media platform Twitter last month where he served as the Country Director. At Zee5, he will report to CEO Tarun Katial.

Madhuwanti Saha Oct 15, 2018 9:52 PM

Turns out both ecommerce giants are harping on the word 'budget' to expand their reach and bring the next wave of consumers online. But will it work?

Madhuwanti Saha & Venkata Susmita Biswas Oct 12, 2018 9:06 AM

Netflix is said to have dedicated Rs 600 cr per year for original content in India and Amazon committed Rs 2,230 cr last year, which is expected to be allocated over two-three years

Madhuwanti Saha Oct 10, 2018 8:58 AM

Pepperfry, the online furniture company, is giving a big push in its latest 360-degree campaign 'Diwali Toh Sab Ke Liye Hai' for which it has allocated Rs 20 crore

Madhuwanti Saha Oct 10, 2018 8:38 AM

Former CMO Prerna Singh has now assumed a new role as VP - Talent & Short Films at Eros International

Madhuwanti Saha Oct 3, 2018 8:56 AM

Foodpanda is going all out to expand its user base with its campaign called The Crave Party

Madhuwanti Saha Oct 1, 2018 8:55 AM

Founder Falguni Nayar, Nykaa shared marketing plans and how she intends to expand its presence and retail footprint

Madhuwanti Saha Sep 17, 2018 8:58 AM

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

Madhuwanti Saha Sep 11, 2018 9:00 AM

The CEO shares his thoughts on the rising trends in India, increasing premiumisation and what makes Indian shopper different from others

Madhuwanti Saha Sep 7, 2018 8:57 AM

Radio operators, in the absence of an extensive unified measurement currency, adopt RAM, IRS 2018 or data from third-party research agency. How does it work for them?

Madhuwanti Saha Aug 27, 2018 9:00 AM

The Marketing Head for MG Motor India, which will unveil its first model in India next year, tells us that digital will be the main focus of their marketing strategy.

Madhuwanti Saha Aug 23, 2018 8:53 AM

The first film pays tribute to the unsung heroes of our country on the occasion of Independence Day with a heart-warming tale of a soldier and his family

Madhuwanti Saha Aug 13, 2018 11:31 AM

SPN will launch Sony Marathi channel on August 19. The Marathi segment contributes 4% to the overall TV revenue and industry experts estimate that the top-line is likely to grow by 10-15%

Madhuwanti Saha Aug 13, 2018 8:59 AM

The former Deputy Business Head of Zee TV will join Viacom18 to head Colors Marathi and Colors Gujarati

Madhuwanti Saha Aug 10, 2018 8:54 AM

The MD of Sai Estate Consultants, Chembur, on their marketing strategy, adopting a carpet bombing approach, response to the Wajood app and why he now allocates maximum of his marketing spends on digital

Madhuwanti Saha Aug 8, 2018 8:54 AM

Prachi Mohapatra on fbb’s latest campaign, one-year after going omni-channel, and its growing reliance on content marketing

Madhuwanti Saha Aug 7, 2018 8:54 AM

He will report to the President, GCBM, Asia, Middle East and Africa (AMEA). Mondelez has confirmed the news to exchange4media.

Madhuwanti Saha Jul 26, 2018 8:55 AM

At Hotstar he is SVP & Head, Client & Agency; he declined to comment when contacted

Madhuwanti Saha Jul 18, 2018 12:55 PM

Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

Madhuwanti Saha Jul 16, 2018 8:58 AM

The timing of Netflix and Amazon India's aggressive marketing promotions across different media channels has only made the battle more engaging

Madhuwanti Saha Jul 13, 2018 8:54 AM

A look at how brands in Maharashtra have taken to alternatives of plastic for a greener future

Madhuwanti Saha Jul 11, 2018 8:53 AM

The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers

Madhuwanti Saha Jul 9, 2018 8:57 AM

As actor Ranveer Singh celebrates his 33rd birthday today, we take a look at his brand appeal

Madhuwanti Saha Jul 6, 2018 8:54 AM

We spoke to some Indian influencers to understand their take on Unilever CMO's recent announcement to tackle fake followers

Madhuwanti Saha Jun 27, 2018 9:00 AM

Communication experts say that the recent Airtel controversy on Twitter is a lesson for consumer-facing brands to rejig their customer support and make it more apt for social media

Madhuwanti Saha Jun 21, 2018 8:54 AM

Uday Sodhi, EVP and Head Digital Business, Sony Pictures Networks India, shared that around 70-75 per cent of the inventory is already full

Madhuwanti Saha Jun 14, 2018 8:59 AM

Bajaj Allianz Life Insurance has signed up Sanjeev Shrivastava to promote their bonus policy

Madhuwanti Saha Jun 6, 2018 9:00 AM

Brand experts feel it is a win-win situation for both Vodafone and Idea as one of the most-anticipated telecom mergers of the year took shape on Friday

Venkata Susmita Biswas & Madhuwanti Saha Jun 4, 2018 9:00 AM

According to estimates, the figure includes Rs 300-350 crore revenue earned from Hotstar

Madhuwanti Saha & Sonam Saini May 30, 2018 8:57 AM

In his free time, the Marketing Head of Škoda Auto India also loves to read and walk in the by-lanes of Bandra

Madhuwanti Saha May 26, 2018 10:10 AM

Kyle Kiang, the Global marketing head announced plans to open five new experience centres and 10 service centres across India.

Madhuwanti Saha May 21, 2018 9:56 AM

Meanwhile in Top 10 Advertiser Reckitt Benckiser overthrew Hindustan Lever to lead the category

Madhuwanti Saha May 21, 2018 9:10 AM

Bhattacharya was has now set his sights on entrepreneurship with plans to set up something in content and fashion tech space

Madhuwanti Saha May 18, 2018 8:54 AM

Congress reportedly spent close to Rs 50-60 crore on advertising during the elections.

Neethu Mohan & Madhuwanti Saha May 16, 2018 9:00 AM

Parle Platina contributes about 15 per cent to the company’s revenues. The company plans to increase the share to 25 per cent by next fiscal

Madhuwanti Saha May 9, 2018 8:59 AM

The global streaming giant confirmed Mohan's appointment to e4m

Madhuwanti Saha May 8, 2018 8:58 AM

Out of the 16 weeks this year, the company did not appear in BARC’s list of Top 10 Advertisers for six weeks

Madhuwanti Saha May 2, 2018 8:59 AM

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Madhuwanti Saha Apr 18, 2018 8:55 AM

According to industry sources Lulla will take over the position which has been lying vacant since Sameer Nair stepped down in July 2017

Madhuwanti Saha Apr 12, 2018 8:57 AM

Brands are allocating their media spends on the lucrative IPL and also aiming at attractive packages of Sony and Zee in order to increase reach

Madhuwanti Saha Mar 29, 2018 9:00 AM

Nipun Marya, Head of Marketing Strategy, Vivo smartphone, spoke at the launch of their flagship phone V9 and marketing plans around IPL

Madhuwanti Saha Mar 26, 2018 8:58 AM

After a wait of almost 14 years, cricketer Dinesh Karthik finally got his moment of glory on Sunday, which is now waiting to be leveraged by brands

Madhuwanti Saha Mar 21, 2018 8:58 AM

Shankar Nath on sealing the IPL deal and why offline media spends shouldn't be overlooked in India

Madhuwanti Saha Mar 14, 2018 9:00 AM

James Farrell, Content Head of Asia-Pacific in a free-wheeling chat with exchange4media talks about Amazon Prime Video's run in India, consumption patterns and the varying content strategy from country to country

Madhuwanti Saha Mar 13, 2018 9:00 AM

Leveraging on the cricket captain's mega appeal across age, language and cultural demography, Uber will definitely witness a major jump in its perceived value

Madhuwanti Saha Mar 12, 2018 8:56 AM

Kamble who has earlier served at Star India, Turner and Walt Disney Company will report to Vishal Maheshwari

Madhuwanti Saha Mar 8, 2018 1:23 PM

Nachiket Pantvaidya, Group COO, Balaji Telefilms, shares the financial strategy for his movie business, how he plans to capitalize on India’s rapid digital growth and maintain TV leadership.

Madhuwanti Saha Mar 1, 2018 8:58 AM

Anshuman Goenka, General Manager-Marketing, Bacardi India Private Limited, talked about promoting whiskey to a younger crowd, marketing strategy for 2018 and upcoming events

Madhuwanti Saha Feb 22, 2018 8:56 AM

The green theme of Hindustan Times Kala Ghoda Art Festival 2018 has got the associated brands experimenting through some rather interesting installations

Madhuwanti Saha Feb 10, 2018 9:38 AM

The marketing head of Škoda Auto India feels that the interval between the last data and the new one is too big to ignore

Madhuwanti Saha Feb 7, 2018 8:57 AM

Veejay Nakra, Chief of Sales & Marketing – Automotive Division, Mahindra & Mahindra Ltd, emphasized on how digital marketing is the way forward

Madhuwanti Saha Feb 1, 2018 1:21 PM

OTT platform, Eros Now is strengthening its original content strategy with plans to roll out more than 10 original shows. Rishika Lulla, CEO, Eros Digital opens up on the same

Madhuwanti Saha Jan 22, 2018 8:56 AM

With 17 partners and sponsors across categories, the scale of Tata Mumbai Marathon comes across as commendable as it has managed to clock 44,407 registrations and set prize money of US$405,000

Madhuwanti Saha Jan 19, 2018 8:50 AM

With India expected to have 530 million smartphone users this year, we look at the dominating video consumption trends

Madhuwanti Saha Jan 15, 2018 8:56 AM

Dekkho, a content aggregator platform, reportedly closed down two months back but the app is still running

Madhuwanti Saha Jan 11, 2018 8:55 AM

Vikas Agarwal on the handset maker’s marketing strategy for 2018 with more focus on offline activities and tier-I and tier-II cities, expanding its offline stores and the need to put India first

Madhuwanti Saha Dec 26, 2017 8:52 AM

Starting with demonetization to implementation of GST, followed by a time-crunched festive season, it's been a roller-coaster for broadcasting space which is now making a slow comeback

Madhuwanti Saha Dec 18, 2017 8:52 AM

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Madhuwanti Saha Dec 14, 2017 8:55 AM

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

Madhuwanti Saha Dec 12, 2017 8:50 AM

Times Network renews contracts with all its primetime sponsors for all its news channels and adds 20 new brands to its kitty

Madhuwanti Saha Dec 11, 2017 8:49 AM

The US network's team in India has been on a hiring spree across editorial, technology, sales and marketing, and several other departments

Madhuwanti Saha Dec 1, 2017 8:50 AM

Abraham Thomas, CEO, Radio City on bringing India’s first video FM, localisation strategy, delay in the measurement and when does he expect categories like real estate and government to pick up in advertising among others

Madhuwanti Saha Nov 27, 2017 8:44 AM

Raveendra Singh, Associate Vice President, Marketing and Sales, Imagica, spoke about getting characters-specific rides and attractions, scaling up their events and tapping new brands and segments of audiences

Madhuwanti Saha Nov 24, 2017 8:55 AM

Clocking a 40X growth in the topline over the last 10 years with five diverse business lines, Viacom18 has turned out to be one of the fastest growing media entities

Naziya Alvi Rahman & Madhuwanti Saha Nov 20, 2017 9:45 AM

Compared to GST, demonetisation has been an easier battle to fight and the broadcasting sectors claim to have recovered from it by March-April

Madhuwanti Saha Nov 9, 2017 8:58 AM

Things started picking up for the sector as advertising came in from e-commerce and government

Madhuwanti Saha Nov 9, 2017 8:55 AM

Avinash Kaul, MD, A + E Networks | TV18 President – Strategy, Product & Alliances – Network 18, spoke about News18 Lokmat, the rebranding and decreasing viewership of English news channel CNN News18

Madhuwanti Saha Nov 7, 2017 8:35 AM

Goa, movies and shows and food are what define the weekends of Uday Sodhi, Executive VP and Head - Digital Business - ‎Sony Pictures Networks India Private Limited (SPN)

Madhuwanti Saha Nov 4, 2017 9:10 AM

The CEO, EMEA and LatAm, Interbrand spoke about the current challenges for Indian brands to compete at the global level and shared tips on brand safety, transparency and brands reacting on social media

Madhuwanti Saha Nov 2, 2017 8:45 AM

With Indian cricket captain Virat Kohli’s brand value overtaking football star Lionel Messi, golfer Rory McIlory and Golden State Warriors' shooter Stephen Curry, the day is not far away when he will be number one in sports category according to brand experts

Madhuwanti Saha Oct 27, 2017 8:07 AM

Following his three year stint at Sony SAB, Mehra will now move to a big financial conglomerate as its CMO

Madhuwanti Saha Oct 26, 2017 2:56 PM

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

Madhuwanti Saha Oct 20, 2017 8:42 AM

We speak to Uday Sodhi, EVP and Head – Digital Business, Sony Pictures Networks India (SPN) on introducing food genre in OTT space, how it will be a major growth category and what’s working for SonyLIV

Madhuwanti Saha Oct 17, 2017 8:34 AM

The festive season might have a shorter window this year but the broadcast industry is slowly gearing up for recovery this Diwali and witnessing renewed interest from FMCG, consumer durables, automobile and jewellery players

Madhuwanti Saha Oct 16, 2017 7:45 AM

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

Madhuwanti Saha Oct 16, 2017 7:43 AM

Kids channels of Viacom18, Disney India, Turner International and SPN expect ad sales to pick up in the festive period through their tentpole marketing, fresh content and brand integrations

Madhuwanti Saha Sep 25, 2017 8:16 AM

Subramanya Sharma, CMO and Head of Products, Cleartrip, talks about the company’s expansion strategy, how its last campaign fared and why it doesn’t believe in celebrity engagement

Madhuwanti Saha Sep 18, 2017 7:56 AM

The Supreme Court prohibiting Prasar Bharati from airing important sporting events of national events including cricket matches live on private cable and DTH is one of the speculative reasons for Star India increasing ad rates for the upcoming India-Australia matches

Madhuwanti Saha Sep 13, 2017 7:44 AM

Industry is confident that Star India will have innovative strategies in place if TRAI's tariff order gets a go-ahead

Madhuwanti Saha Sep 6, 2017 7:50 AM

Following two of its popular shows going off air on Hindi GEC SET, SPN is now facing a tough tie with losing out IPL media rights to Star India

Madhuwanti Saha Sep 5, 2017 7:49 AM

As the bidding for the IPL rights is scheduled to open today, we take a look at the speculations on the amount BCCI can procure from the auction and the property’s brand power

Naziya Alvi Rahman & Madhuwanti Saha Sep 4, 2017 7:30 AM

For the India-Australia series starting on September 17, Star TV is looking for Rs 9.5 lakh for 10 seconds for ODI matches and Rs 11.75 lakh for T20 matches

Madhuwanti Saha Sep 1, 2017 7:51 AM

After Broadcasting Content Complaints Council directed Sony Entertainment Television to shift ‘Pehredaar Piya Ki’ from 8.30pm to the 10.30pm slot the show went off air as the channel felt that the right TG will not be catered to

Madhuwanti Saha Aug 31, 2017 4:48 PM

When Mumbai came to a standstill on Tuesday, a slew of start-ups and brands came out in support with a host of services ranging from free food, WiFi, rides and even hotel stays

Madhuwanti Saha Aug 31, 2017 8:18 AM

Danish Khan, EVP and Business Head at Sony Entertainment Television (SET), opens up about the controversy surrounding its new show ‘Pehredaar Piya Ki’, KBC going from strength to strength, renewing contract with comedian Kapil Sharma and the importance of ratings

Madhuwanti Saha Aug 24, 2017 9:06 AM

For the first time, an OTT platform Viu ties up with Times Network’s music and entertainment channel Zoom to air its originals including ‘What The Duck 2’, ‘Spotlight’ and ‘Gehraiyaan’

Madhuwanti Saha Aug 23, 2017 7:38 AM

Neeraj Vyas, Sr. EVP & Business Head, Sony Max, Sony Max 2 and Sony Mix makes the most of his weekends by indulging in food, movies, music and precious moments spent with family

Madhuwanti Saha Aug 19, 2017 7:55 AM

Vamshi Reddy, Founder, Apalya Technologies talks about what works in the OTT space, its monetisation potential and Apalya’s association with HUL

Madhuwanti Saha Aug 16, 2017 7:50 AM

Apart from POGO’s new local show and Cartoon Network’s latest season of ‘Oggy and the Cockroaches,’ Juhi Ravindranath and Krishna Desai of Turner International India talk about the entry of non-traditional advertisers on their kids space

Madhuwanti Saha Aug 11, 2017 7:49 AM

With proceeds from Reliance Industries’ Rs 413 crore investment in Balaji Telefilms going specially for ALT Balaji, we look at how the OTT platform has fared, where did it falter and the road ahead

Madhuwanti Saha Aug 8, 2017 8:27 AM

Vasantha Kumar, Director of Marketing, IBM, talks about IBM Watson’s latest campaign, his emphasis on print and digital and why he can’t apply the usual marketing strategy to target start-ups

Madhuwanti Saha Aug 1, 2017 8:00 AM

ICC Women’s World Cup has turned out to be a success both on the network and its OTT platform Hotstar with the Indian team’s stupendous performance in the tournament

Madhuwanti Saha Jul 26, 2017 8:02 AM

ESPNcricinfo with a new look and app now ups it ante with a new TV show called ‘Turn and Bounce’ featuring popular TV anchor Cyrus Broacha and well-known cricketers, Gautam Gambhir, Brad Hogg, Shaun Tait and Mark Butcher to name a few

Madhuwanti Saha Jul 24, 2017 8:10 AM

With today’s early morning premiere of the seventh season of ‘Game of Thrones’ on Hotstar, following up on Star World tomorrow, Star India has managed to bring in two sets of audience on its network

Madhuwanti Saha Jul 17, 2017 7:50 AM

With DD National’s popular show ‘Tenali Rama’ being recently launched on Sony SAB with a fresh and modern look, we look at the recent trend of channels reviving popular classic shows

Madhuwanti Saha Jul 12, 2017 7:50 AM

A week ahead of bidding for IPL’s television and digital rights, we explore why IPL is such a sought-after brand

Madhuwanti Saha Jul 10, 2017 7:52 AM

ShabirMomin, MD & CTO at ZengaTV.com, talks about the growth strategy, competition and challenges in the OTT space, international expansion and more

Madhuwanti Saha Jul 5, 2017 7:29 AM

Kedar Teny will be taking care of marketing and promotions for SPN’s nine sports channels

Madhuwanti Saha Jun 30, 2017 2:25 PM

Rohit Bhandari, Senior Director and Network Head - English Entertainment at Turner International India on the network’s content and marketing strategy and how they plan to bring in more advertisers

Madhuwanti Saha Jun 28, 2017 7:24 AM

SRK chose India-Pak final to launch first mini-trailer of his upcoming movie, Akshay Kumar launched his trailer during India-South Africa match

Madhuwanti Saha Jun 20, 2017 8:06 AM

A stickler for perfect chai and personal fitness, Saurabh Yagnik, EVP and Business Head English channels, Sony Pictures Network India, unwinds into the complete family man over the weekends

Madhuwanti Saha Jun 18, 2017 7:34 AM

Republic TV continues to lead the English News Genre fifth time in a row, as per BARC data for Week 23; Goswami credits it to their differentiated content offering

Madhuwanti Saha Jun 16, 2017 7:31 AM

With a slew of local productions in the past and few in the making featuring big names like celebrity chef Vikas Khanna, FOX Life is serious about its India game

Madhuwanti Saha Jun 12, 2017 7:46 AM

With rising content costs going up to a crore for an eight-episode series, digital is no longer considered a cheap medium for content and OTT platforms

Madhuwanti Saha Jun 9, 2017 7:39 AM

Matt McRoberts, VP, Global Business & Channel Development, Appboy, talks about their targeted advertising solutions, how it’s different from Facebook and Google and more

Madhuwanti Saha Jun 8, 2017 7:45 AM

TV subscription revenue was expected to grow at 14.8 per cent CAGR between 2016 and 21. However, the growth rate was an average 7 per cent in 2016. This week’s Spotlight explores its causes and the road ahead

Madhuwanti Saha Jun 5, 2017 8:53 AM

Founders Vinay Pillai and Tanay Desai on Dekkho’s USP, aggressive tie-ups, marketing strategy, competition with YouTube, and future plans

Madhuwanti Saha May 31, 2017 7:53 AM

Amit Nair, Business Head, Living Foodz on the channel’s marketing, content and digital strategy, ad rates, future revenue streams and bettering the infotainment genre

Madhuwanti Saha May 24, 2017 7:59 AM

Partho Dasgupta, CEO, BARC India, on two years of BARC data rollout, observing rural viewership and the aftermath of universe expansion, among other matters

Madhuwanti Saha May 15, 2017 8:15 AM

Discovery Jeet will target the 15+ male audience with fact-inspired entertainment

Madhuwanti Saha May 9, 2017 7:59 AM

Raj Nayak, CEO, Colors, on the channel’s new show, BARC’s decision to halt analogue measurement, original programming in the afternoon time band and future plans for 2017

Madhuwanti Saha May 5, 2017 8:22 AM

Myleeta Aga, Senior Vice-President and General Manager of South East Asia and South Asia, BBC Worldwide, on the challenges in content creation for the Indian market, digital eating into television’s space and the changing consumption pattern

Madhuwanti Saha May 4, 2017 8:06 AM

Though India will take time to be ready for subscription video-on-demand model, industry experts believe a few strategies will help this model’s sustainability

Madhuwanti Saha Apr 26, 2017 7:39 AM

In the context of armed forces’ canteen stores suspending Patanjali Ayurved’s amla juice, experts advise the homegrown FMCG major to be accountable and address the issue

Madhuwanti Saha Apr 25, 2017 7:30 AM

High scores of VIVO IPL 2017’S first three matches and expansion of BARC universe led to a 40 per cent hike in viewership ratings compared to last year, this also helped Sony MAX to reach the second spot in BARC’s Top 10 channels recently

Madhuwanti Saha Apr 18, 2017 8:41 AM

As the country prepares itself for the roll-out of GST on July 1, broadcasters share their take on GST, its positive impact on the industry as well as their concerns around it

Madhuwanti Saha Apr 17, 2017 8:09 AM

Nachiket Pantvaidya, CEO of ALT Digital Media Entertainment Limited (the Balaji subsidiary that runs the OTT platform), throws light on the content strategy, business model, and how ALTBalaji will edge past others

Madhuwanti Saha Apr 12, 2017 8:02 AM

With Hotstar eyeing Rs 200 crore in advertising revenue for live streaming the 10th edition of IPL, sports is turning out to be the main driver for OTT players. Will live sports here fetch in the same traction from advertisers as television eventually?

Madhuwanti Saha Apr 3, 2017 8:25 AM

Rahul Shivshankar, Chief Editor, Times Now, shares his journey with Times Now so far, the reception of his show ‘India Upfront’ and why opinions have to be based on hard facts

Madhuwanti Saha Mar 30, 2017 9:10 AM

With the broadcasting industry well on the recovery path post-demonetisation, media experts and broadcasting industry heads are more than hopeful of robust growth

Madhuwanti Saha Mar 20, 2017 8:01 AM

Nestle India’s Maggi has now reported to regain close to 60 per cent market share. The food giant is now eyeing food technology to appeal to tech-savvy consumers, courtesy its partnership with Indian startups. Will 2017-18 be its year?

Madhuwanti Saha Feb 13, 2017 8:07 AM

How OTT players are deploying their marketing strategy with respect to their brand messaging and building, original programming and loosening their purse strings for same

Madhuwanti Saha Feb 1, 2017 8:44 AM

At the third edition of the exchange4media Prime Time Awards, C V L Srinivas, CEO of GroupM, South Asia, forecasted trends of 2017 and the opportunities it holds for the industry

Madhuwanti Saha Jan 23, 2017 7:55 AM

As Hotstar has entered a new studio partnership with Disney India, Ajit Mohan, CEO, Hotstar tells us more about the deal, reception to its premium service and tackling India’s low internet speed

Madhuwanti Saha Jan 17, 2017 8:44 AM

With Mahendra Singh Dhoni stepping down as the ODI and T20I captain of Indian cricket team, will his brand take a beating?

Madhuwanti Saha Jan 9, 2017 8:25 AM

Right from announcing a turnover of Rs 5,000 crore during FY16 to becoming one of biggest FMCG advertisers on television and then stirring up controversy with ASCI and legal bodies, 2016 has turned out to be quite a year for Baba Ramdev’s Patanjali Ayurved

Madhuwanti Saha Dec 30, 2016 8:01 AM

With two global players trying to carve out space in the nascent OTT sector there’s little to no doubt that the local players will surely be strategizing their moves for their users. A look at their performance and the future

Madhuwanti Saha Dec 26, 2016 8:08 AM

Due to demonetisation challenges, the second edition of Pro Wrestling League has moved to January 2, 2017. This edition will also see a hike in ad rates from Rs 35,000 to Rs 55,000

Madhuwanti Saha Nov 30, 2016 4:30 PM

With ad sales of Nick and Sonic grown by 30 and 50 per cent respectively, Nina Elavia Jaipuria shares the success story of Viacom18’s kids cluster, brand association, the year 2016 and leading the category for more three years in a row

Madhuwanti Saha Nov 30, 2016 8:34 AM

A look at how digital media portals like The Quint, The Wire, Scroll and Opindia among others have reported Narendra Modi’s latest demonetization move. From the looks of it, demonetization hasn’t found favour among majority of news sites

Madhuwanti Saha Nov 24, 2016 8:18 AM

Swati Mohan, Business Head, Fox Networks Group and National Geographic India shares more insight into the rebranding, content strategy and marketing strategy for the rebranding

Madhuwanti Saha Nov 16, 2016 8:04 AM

Manisha Sharma, Programming Head, Colors talks about the channel’s latest mythological offering ‘Karamphal Data Shani' and explains why will it be beyond anything that they have showcased on their channel till date

Madhuwanti Saha Nov 8, 2016 8:05 AM

India is all prepared for the entry of the new OTT player from Amazon, Amazon Prime Video scheduled on November 18. Will it prove to be a game-changer in this place going with its aggressive partnerships and investment?

Madhuwanti Saha Nov 7, 2016 8:42 AM

Media planners on why the debate over CPRP and CPT will take longer than we think to come to a concrete conclusion

Madhuwanti Saha Nov 1, 2016 8:13 AM