Date-wise News
DishTV salutes the armed forces
Sharif D Rangnekar steps down as Chairman, Integral PR
AdLift India spreads its wings with Mumbai base
Harish Prabhu is new EPS COO
Sony PIX to air sci-fi thriller The 5th Wave tomorrow
Hotstar announces exclusive content deal with Disney India for its Premium service
Ad industry join hands to fight violence against women; The Ad Club & AAAI to fund, launch campaign at Goafest 2017
Doordarshan plans to provide 104 channels by March-end
In-cinema advertising crosses Rs 500 crore mark: Innovation & experiential marketing to be key drivers ahead
The ambition is to be the primary destination in the OTT sector: Ajit Mohan, Hotstar
Guest Column: Creative & digital media buying: The new power couple - Rohan Mehta, Social Kinnect
Understanding of media buying and planning in digital is a lot different than in mainline. The basic skillsets required have changed drastically, while mainline was all about relationships and bulk buying, digital is completely driven by platforms, analysis and targeted buying. Hence it becomes all the more important for brands to think of both these factors at the same time, writes Rohan Mehta, CEO, Social Kinnect