The Advertising Club announces nomination list for Marquees 2017
The nomination list includes thought leaders who have been category game changers and innovators
Date-wise News
moneycontrol partners with Modulus to deliver enhanced user experience
The partnership brings new charting tools to the platform for an upgraded experience
Messe Frankfurt India announces acquisition of Screen Print India
The event to be part of Messe Frankfurt’s Texpertise Network expanding its presence in high-growth Indian market
GroupM's Brian Lesser joins AT&T to set up in-house ad division
Lesser, who served as CEO of GroupM North America, is expected to help build a new analytics and advertising division within AT&T
IAA announces jury for 'Mathrubhumi presents IndIAA Awards'
Gopal Vittal, CEO, Bharti Airtel to be the Chairman
LIQVD ASIA assigned digital duties for Essel Group's Living Foodz
LIQVD ASIA will now handle the digital and social media duties for the channel
MY FM's Raksha Bandhan campaign solidifies bond with soldiers
The “Ek Rakhi Fauji ke Naam” campaign collected 2,99,446 rakhis for soldiers at Akhnoor
Reliance investment a new ray of hope for ALT Balaji?
With proceeds from Reliance Industries’ Rs 413 crore investment in Balaji Telefilms going specially for ALT Balaji, we look at how the OTT platform has fared, where did it falter and the road ahead
Dharma 2.0-SRK-Gauri Khan add 'Touch of Love' in new campaign for D'Decor
Dharma 2.0 has recently bagged the mandate for D’Decor’s new ad campaign - ‘Touch of Love’. The TVC features power couple Shah Rukh Khan and Gauri Khan
Sony Entertainment Television renews contract with Kapil Sharma despite a drop in the show's ratings
Putting rest to all rumours on ‘The Kapil Sharma Show,’ Sony Entertainment Television’s contract with the comedian has been extended for a year, despite its unsteady performance
Chinese brands are becoming more global in nature: Vikas Agarwal, GM, OnePlus India
Vikas Agarwal, General Manager of OnePlus India, discusses about their unique marketing strategies and how Chinese brands are competing with global smartphone players
Spotlight: How TRAI's tariff order could change the broadcast game in India
If the tariff order manages to pass the litmus test before the law, it would drastically alter the manner in which channels are offered by broadcasters/distributors, impact channel pricing and disrupt existing subscription revenue model
Friendship Day 2017 campaigns hit sweet and socially meaningful spots
While some campaigns predictably targeted youth, others were a refreshing change by lauding unsung heroes and taking up environmental causes
How Amazon Prime is adding more clout to its India services
Though Amazon Prime entered India much after Netflix, it has managed to become the leading video-on-demand services platform based on monthly active users for the first half of this year
#RakshaBandhan trends on Twitter worldwide; brands run contests and connect with consumers
As the festive season begins, Raksha Bandhan has already left its mark on Twitter as #RakshaBandhan trended the entire day on Twitter worldwide
Google building a new visual publishing format similar to Snapchat
The new format will be built on its AMP mobile optimization technology and is said to be similar to rival Snapchat’s Discover feature
Toilet: Ek Prem Katha stars rally hard with brands to counter open defecation
Brands associated with sanitary hygiene and cleanliness, ranging from CPCV pipes, toilet cleaning liquids and seat sanitisers, team up with the movie crew to promote healthy sanitary habits