The company attributes the performance to improved advertising revenues alongside lower costs in Convergence, NDTV’s digital content subsidiary and e-commerce segment
One of the main factors of this slump is the use of cash on delivery (COD) facility, which according to industry insiders accounts for 60 per cent of total e-commerce sales
Swati Mohan, Business Head, Fox Networks Group and National Geographic India shares more insight into the rebranding, content strategy and marketing strategy for the rebranding