Tata Sons appoints Pradipta Bagchi as Group Chief Communications Officer
Bagchi will report to N. Chandrasekaran, Executive Chairman of Tata Sons in his new role
Date-wise News
Nokia along with One Digital Entertainment launch #NokiaTuneMashup
The Ultimate #NokiaTuneMashup features the best artists from the music fraternity along with the audiences curating and recreating the classic Nokia tune
Walt Disney International elevates Mahesh Samat to Managing Director, South Asia
The Walt Disney company creates North and South Asia regional hubs. Luke Kang appointed Managing Director, North Asia.
H & R Johnson and Soho Square launch Red Ramp Project - Phase 2 for the blind
The company has started manufacturing tactiles in public places for the visually impaired. They have roped in Katrina Kaif for this initiative
DishTV launches 'Advanced DishTV Interface' for customer services
Built for the issue redressal and service lifecycle management, ADI provides a virtual interface that acts as a one stop solution window to subscribers
The Womb partners with Honeywell India as brand and creative partner
The agency has been appointed by Honeywell India to build their air purifier business
PAYBACK India appoints new CMO
Ramakant Khandelwal as the new CMO will help drive the growing business operations of PAYBACK in the Indian market
UberEATS goes live in Delhi
Partners with over 200 restaurants starting with South Delhi
ADK-Fortune to handle creative duties of Pro-ease and Xpert
The agency will lead the development of all brand campaigns of both brands in India
The IPR for Porus rests with us. We are licensing it to SPN India: Siddharth Kumar Tewary, Swastik Productions
Swastik Productions, which owns the IPR for the historical mega series Porus, has licensed it to Sony for three years with limited repeats
Times Network complains to TRAI about Republic TV using dual LCN on DEN Networks
Times Network issued a letter to DEN Networks followed by TRAI notifying them that its competitor Republic TV is available on dual LCN, under English genre and Hindi News Genre on the digital cable service provider
18th IBF AGM on Friday to elect new board members and President
One of the key agendas at the 18th AGM will be to elect members of the board of directors in place of the members of the board who are retiring by rotation which includes its current President, Punit Goenka.
Twitter introduces more than 35 premium video content partnerships in APAC
Indian users will be able to view content from The Ashes, ICC matches, Fox Sports Asia, Network18 and Filmfare games to name a few
Is India the new sizzling market in Asia for increased ad expenditure?
According to Advertising Expenditure Forecast by Zenith Media, the slowdown in GDP or implementation of GST is not affecting the growth of ad spends in India as it is the fourth largest contributor to global ad spends
Ad Club AGM on Thursday to elect office bearers
Current vice-president Vikram Sakhuja, Group CEO Madison Media, is expected to be appointed as the president
Guest Column: Market-makers will help navigate the fragmented digital advertising market: Vikas Katoch, Adomantra
A market-maker will assist brands with data mining, analytics, programmatic and traditional digital advertising in maximising their impact by personalised advertising.
How SC DD order helps Star Sports...
The Supreme Court prohibiting Prasar Bharati from airing important sporting events of national events including cricket matches live on private cable and DTH is one of the speculative reasons for Star India increasing ad rates for the upcoming India-Australia matches
How will storytelling rescue advertising in the digital age?
While storytelling has always been an important aspect of advertising, for brands it is important to create meaning and emotional connect with its target audience.
Consumer loyalty: Driven by price or preference?: Experts
Behaviour and attitude when it comes to brand consumption are shifting drastically, leading to both opportunities and challenges for companies