Authors

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

Ronald Menezes Oct 11, 2017 8:39 AM

Twitter, a credible news platform today, is one of the most sought after medium to vent out one’s emotion with regard to any tragic or joyous event

Ronald Menezes Oct 11, 2017 8:36 AM

Fever claimed the top spot in Mumbai and Delhi while in Bengaluru, Radio City was at number one position

Ronald Menezes Oct 3, 2017 8:05 AM

As the user base grows to 800 million with 500 million monthly active users, Instagram is surely becoming a favourite with brands and advertisers

Ronald Menezes Sep 29, 2017 7:22 AM

Twitter has decided to double its character limit to 280. We spoke to a few experts to find out if this will attract more advertisers and marketers.

Ronald Menezes Sep 28, 2017 7:38 AM

The brand custodians were excited and enthusiastic about their association with Bigg Boss at a press conference held in Mumbai on Tuesday evening. They are looking forward to an exciting season ahead.

Ronald Menezes Sep 27, 2017 8:18 AM

At the launch of the "red" edition of OPPO F3 this Diwali, we had a quick conversation with Will Yang, Brand Director, OPPO, about how they are looking at India as a market

Ronald Menezes Sep 27, 2017 8:12 AM

The CMO of Fiji Airways shared insights on his marketing experiences in India as it recently signed a code-sharing agreement with Jet Airways Byline – Ronald Menezes

Ronald Menezes Sep 25, 2017 8:56 AM

In the last six years,the website has done exceptionally well, according to Lalani. In a chat with exchange4media, he reveals future plans for the brand

Ronald Menezes Sep 21, 2017 6:48 PM

As Sunny Leone’s latest ad for Manforce condoms faces flak in Gujarat, we list five other ads that were banned for being too racy years ago

Ronald Menezes Sep 21, 2017 8:31 AM

Majumdar spoke to us about Puma’s plans this festive season, how they plan to improve sales and why India is important to them

Ronald Menezes Sep 18, 2017 8:43 AM

According to Advertising Expenditure Forecast by Zenith Media, the slowdown in GDP or implementation of GST is not affecting the growth of ad spends in India as it is the fourth largest contributor to global ad spends

Ronald Menezes Sep 13, 2017 8:08 AM

BookMyShow is known for its quick services to book tickets for various events or movies but with the addition of a new feature ‘Jukebox’ it is offering variety of genres like horror, infotainment and literature.

Ronald Menezes Sep 12, 2017 8:35 AM

At the recently held Content JAM by exchange4media, experts discussed how marketing plays a role in building brand image or driving conversion

Ronald Menezes Sep 11, 2017 8:39 AM

As Gauri Lankesh’s murder mystery kept the media fraternity on high alert, those in the industry took to Twitter to express their grief and said that such attacks won’t deter fearless journalism

Ronald Menezes Sep 7, 2017 7:46 AM

Star India is known for its dynamic presence on social media and just like franchises in the PKL, could IPL franchises go from the current “superpower” status to another level all together?

Ronald Menezes Sep 6, 2017 7:33 AM

Twitterati immediately took to #IPLMediaRights and reacted on the hot topic even as Lalit Modi, Harsha Bhogle, and cricket analyst Freddie Wilde analysed the numbers

Ronald Menezes Sep 5, 2017 9:15 AM

Shankar fielded questions by journalists at a press conference after the IPL bidding rights were awarded to Star India

Ronald Menezes Sep 5, 2017 8:55 AM

Artificial Intelligence still has a long way to go in India, according to Sachin Pendse, Global Data Modeling, Architect and Reporting Hub lead – Data & Analytics, Mondelez

Ronald Menezes Sep 4, 2017 8:02 AM

The torrential downpour on Tuesday brought Mumbai to a standstill and as it returns back to normalcy, we highlight the role played by Twitter and journalists in connecting the dots in what was clearly a time of crisis

Ronald Menezes Aug 31, 2017 8:04 AM

The Vice President, Sales & India Operations of Truecaller, shared his views on the app’s future plans, how they managed to achieve a 300 per cent growth rate and other industry related issues

Ronald Menezes Aug 31, 2017 7:46 AM

With content marketing competing with influencer marketing, SEO, PPC, social media marketing, etc. tracking ROI on content marketing has become imperative

Ronald Menezes Aug 25, 2017 7:42 AM

60 percent of the APAC marketers and agencies believe in making it their top priority for the industry

Ronald Menezes Aug 23, 2017 7:28 AM

According to the latest IDC report Xiaomi and Vivo have shown growth even after the application of GST. 28 million smartphones were shipped to India in Q2 2017 thus recording a decent 3.7 percent Quarter-on-Quarter

Ronald Menezes Aug 21, 2017 7:41 AM

Harrish Bhatia, CEO of MY FM, says that they want to bring back the light hearted purposeful listening that radio always promised

Ronald Menezes Aug 17, 2017 7:56 AM

A look at how Jio has impacted the growth of Airtel, Vodafone and Idea ever since its entry last September

Ronald Menezes Aug 11, 2017 7:39 AM

As Jio 4G phones hit the market, will other brands be able to sustain through the storm?

Ronald Menezes Aug 7, 2017 8:06 AM

Kumar believes that consumers are no longer experiencing the virtue of a brand but are instead experiencing what their five senses feel, which is why experiential marketing is so crucial today

Ronald Menezes Aug 4, 2017 8:14 AM

Sood shared his insights on how the current war between telcos is benefiting consumers and how he plans to reinvent himself in this rapidly changing digital environment

Ronald Menezes Jul 31, 2017 7:52 AM

In conversation with exchange4media, Mishra shares his views on issues faced by app developers in the country and his plans for VoxWeb

Ronald Menezes Jul 28, 2017 7:58 AM

While announcing Alphabet’s 2017 Q2 results on an earnings call, Google’s CEO highlighted the factors influencing its growth. He also spoke about focusing on publisher growth, helping small brands do business and more

Ronald Menezes Jul 27, 2017 7:44 AM

With the Modi government adding yet another app to bring easy governance in the hands of citizens, we look at other apps launched by the government and how they fare on the Play Store

Ronald Menezes Jul 21, 2017 8:15 AM

After a stagnant growth over the last few years, Cargill Foods India has taken a leap of faith by bringing about various changes within the organisation and also to the brands that the banner holds. We had a conversation with Neelima Burra, CMO, Cargill Foods India...

Ronald Menezes Jul 20, 2017 8:29 AM

Game of Thrones season seven takes social media by storm. We take a look at what’s been trending after the release of the first episode of one of the most anticipated shows in TV history

Ronald Menezes Jul 18, 2017 8:21 AM

Is content really king on YouTube even after bizarre videos take centre-stage on the platform?

Ronald Menezes Jul 6, 2017 8:42 AM

Facebook leads the number of logged in users compared to YouTube’s 1.5 billion and Twitter’s 328 million as it crosses the billion monthly active user (MAU) milestone in 13 years

Ronald Menezes Jun 30, 2017 7:41 AM

Karnik says that the Mobile Marketing Automation will be a $98 billion opportunity by 2021 and it's been growing at a CAGR of 28.1%

Ronald Menezes May 26, 2017 8:39 AM

Whatsapp introduces Snapchat like camera features in what looks like a never ending dig by Facebook on Snapchat.

Ronald Menezes Oct 5, 2016 8:14 AM

Google also announced G Suite. Previously called Google Apps for Work, G Suite is a set of apps like Gmail, Docs, Drive, Calendar, Hangouts, and more - designed to bring people together, with real-time collaboration built in from the start

Ronald Menezes Oct 3, 2016 8:05 AM

As Google celebrates its 18th Birthday, we take a look at iconic Google doodles released in India over the years

Ronald Menezes Sep 28, 2016 8:00 AM

The App store is abuzz with Reliance Jio apps along with their surge on the Google Play store. MyJio stood at the 34th spot just a month ago while it rules the charts now

Ronald Menezes Sep 14, 2016 8:16 AM

A new campaign by Yral and Adlift along with Radio Mirchi’s #FindingMirchi reached 5.5 million people in two days using traditional and contemporary media

Ronald Menezes Sep 7, 2016 8:20 AM

Twitter released a new ‘quality filter’ to allow users to skip and block unwanted content. Will this create a problem for advertisers and publishers?

Ronald Menezes Sep 6, 2016 8:45 AM

The one advantage Google ‘Duo’ holds over Apples ‘Facetime’ is its availability in the Play store as well as the App store

Ronald Menezes Aug 26, 2016 8:13 AM

Snapchat working on TV-like content as television faces more pressure from social media platforms

Ronald Menezes Aug 19, 2016 8:38 AM

Twitter and Facebook have always wrestled in every aspect to gain popularity and when we take a look at the quarter reports Facebook seems to have moved ahead in the race. We make a comparison between Twitter and Facebook and see how they have fared in the second quarter of 2016 and the measures Twitter is taking to improve its numbers

Ronald Menezes Aug 19, 2016 8:00 AM

Experts give their take on whether the new ‘Stories’ feature in Instagram which is similar to Snapchat’s own would pose a threat for the latter

Ronald Menezes Aug 16, 2016 8:16 AM

At an event held by Qyuki and YouTube, a new platform for independent media artists was announced. In a quick chat, Satya Raghavan, Head of entertainment for YouTube India talks about the new collaboration and Youtube’s latest developments

Ronald Menezes Aug 11, 2016 8:00 AM

Keeping in mind the high demand for content related to Olympics and a large number of visitors taking a trip to Rio to watch the games live in action, Google has brought various new updates to it Maps app

Ronald Menezes Aug 10, 2016 7:31 AM

'Harry Potter and the cursed child' is the last book of the Harry Potter series and social media and e-commerce has taken the excitement to a newer level

Ronald Menezes Aug 3, 2016 7:54 AM

Facebook's Q2 earnings prove to be beneficial for the company's mobile ad revenues with a rise of 81 percent YOY

Ronald Menezes Jul 29, 2016 1:34 PM

IOC announced a new Olympic Channel to be launched for mobiles on Android and i OS. With an initial launch in English, it plans to branch out to local content eventually, aiming to engage more youth with the Olympics

Ronald Menezes Jul 29, 2016 7:52 AM

Video streaming has become a major focus point for social media platforms. Facebook earlier this month ran a pilot to play offline videos in India. Instagram launched the 'videos you might like category' and Amazon is waiting to release covers from Video Prime. The competition is getting tougher in the video streaming space and more focus is shifted to showing curated video content on smartphones

Ronald Menezes Jul 28, 2016 8:08 AM

Facebook had always seen WhatsApp as a stiff competitor as it slowly stole users from the messenger to its platform and the competition continues to dominate download stores across platforms

Ronald Menezes Jul 26, 2016 7:56 AM

We take a look at the top 10 most watched ads list which was released by Google for H1 2016

Ronald Menezes Jul 25, 2016 8:36 AM

Pokemon Go has got even celebrities hooked on to it. Hollywood celebs have taken to social media to show their love for the game, while many Bollywood celebrities are yet to take to the game; however various memes and videos involving them are doing the rounds on social media

Ronald Menezes Jul 22, 2016 8:30 AM

After a reported 70,000 strong user base filed a petition to Microsoft, the Windows OS maker has decided to work towards getting Snapchat and Pokémon Go on its platform which could be its road to revival in the long run

Ronald Menezes Jul 22, 2016 7:58 AM

The game is surging through app store charts around the world as it has millions of users hooked on to it already. As the game reaches other countries of the world, it is yet to be seen whether it will gather steam or simply fade out

Ronald Menezes Jul 18, 2016 8:03 AM

In an interview with exchange4media Martin Nygate, CEO/Founder NANU shares his views about India being a potential business destination, the equation with telecom operators and issues related to ad blocking that affects publisher’s revenue

Ronald Menezes Jul 16, 2016 8:23 AM

With Augmented Reality gaining popularity after Pokemon Go’s success, we asked a few experts on how brands can use it for marketing.

Ronald Menezes Jul 15, 2016 8:16 AM

Nintendo’s share price is up nearly 60 percent since the launch of the game and if Pokémon Go delivers profits, Nintendo will share its profits with Niantic

Ronald Menezes Jul 14, 2016 8:13 AM

According to IAMAI-IMRB report the digital advertising market is projected to grow at a CAGR OF 35 per cent. The growth of market share for smartphones and the app market could further help in the growth of the digital ad market

Ronald Menezes Jul 11, 2016 8:11 AM

Snapchat was always compared to Facebook, Twitter and Instagram which are quite different from each other but with the rise of ‘Snow’ an app launched by Naver, the Snapchat clone with larger number of filters seems to be taking Asia by storm and may slowly eat into Snapchat increasing market share

Ronald Menezes Jul 11, 2016 8:05 AM

Euro 2016 has been the flavour of the season and brands are piggy-backing on the tournament to endorse products as the 2016 edition sees a rise in terms of brands being endorsed, advertisers, categories and celebrities endorsing the brand

Ronald Menezes Jul 7, 2016 8:17 AM

According to a latest survey by CyberMedia Research (CMR) high end smartphones market is projected to grow from the current 15 per cent in 2015 to 19 per cent in 2016

Ronald Menezes Jul 5, 2016 8:24 AM

Sultan: The Game created by 99Games for Salman Khan’s movie ‘Sultan’ has been the top downloaded game on the Google Play Store (Top free games section) within the first two days of its launch.

Ronald Menezes Jul 4, 2016 8:54 AM

With a dynamic market scenario and new players in the classified business, the marketing strategies of the current players see constant changes. In a chat with exchange4media.com, Quikr’s CMO Vineet Sehgal shares his insights on Quikr’s marketing strategies

Ronald Menezes Jun 29, 2016 8:04 AM

TRAI recently released the Telecom Subscription Data for April16’. As per the data, the total wireless subscriber base increased from 1,033.63 million at the end of Mar-16 to 1,034.25 million at the end of Apr-16, growing at a rate of 0.06 percent monthly

Ronald Menezes Jun 22, 2016 8:08 AM

Microsoft recently announced the opening of its Cyber Security Engagement Centre (CSEC) in Gurgaon in a bid to battle the rising numbers of cyber crimes. It is one of the seven centres for Microsoft globally and will serve as a dedicated hub for Microsoft in India

Ronald Menezes Jun 19, 2016 8:10 AM

Apple’s Worldwide Developers Conference (WWDC) is underway at San Francisco. Apple announced Apple Pay for websites which could prove to be a competition for other online wallet services. But Indian users will have to wait for a while for the launch of the service in the country since the company is in talks with a few banks here, according to media reports

Ronald Menezes Jun 16, 2016 8:08 AM

According to latest survey conducted by VoIP calling app nanu, smartphone users have seen a rise in their mobile internet data bills by up to 50 per cent. The study also revealed that 42 per cent of Indians did not even know that their data is consumed by video advertisements even when they are not clicking on it

Ronald Menezes Jun 14, 2016 7:51 AM

The Indian auto industry continued its growth in the month of May. New launches, recent ad campaigns and TVCs launched over the last three months have helped lure customers towards the increased sales

Ronald Menezes Jun 10, 2016 8:01 AM

Euro 2016 will be telecast live in more than 230 territories around the world. It is expected that 150 million spectators will be watching the tournament each day

Ronald Menezes Jun 8, 2016 8:12 AM

Since the launch of Prime Minister Narendra Modi’s ambitious campaign Make in India, the country has been witnessing multi-million dollar pledges from the international business community. In conjunction with Digital India and the expansion targets of the economy, the government is certainly working on a comprehensive plan to rope in foreign investments to boost the economy and growth

Ronald Menezes Jun 6, 2016 8:55 AM

With the launch of their latest digital campaign, Parul Shrivastava – Senior Manager Brand & PR, Bankbazaar.com shares her insights on the evolving digital marketing space

Ronald Menezes Jun 6, 2016 8:15 AM

As Narendra Modi completes two years in office, he seems to be taking steps forward to make Digital India more than just a dream and working towards stamping India’s presence on the global digital map

Ronald Menezes May 31, 2016 8:05 AM

As Narendra Modi completes two years in office, he seems to be taking steps forward to make Digital India more than just a dream and working towards stamping India’s presence on the global digital map

Ronald Menezes May 31, 2016 8:05 AM

In an interview with exchange4media, Vineet Bagga, Director and Founder, Onion Films discusses the objectives of Onions Creative Media Ltd., and how the digital advertising and content is taking shape in India

Ronald Menezes May 24, 2016 8:22 AM

According to a report by CMR, the market for organized food service industry in India will reach US $33 billion by 2020, with Quick Service Restaurants (QSR) likely to touch US $4.1 billion

Ronald Menezes May 24, 2016 8:08 AM

It’s been two years since the Modi government came into power, and along with its governance, it brought along a cleanliness campaign ‘Swachh Bharat Abhiyaan’. The government itself and major brands in the country have left no stone unturned to get this campaign viral

Ronald Menezes May 20, 2016 8:15 AM

According to latest media reports Tim Cook is scheduled to meet Narendra Modi this week. With global revenues plummeting, India is a source of hope for the Cupertino based tech company. Tim Cook’s meeting with the Prime Minister could not have been better timed than this. India is beginning to better its ‘ease to do business’ rankings and this may just be one of the reasons attracting this visit between the Apple’s CEO and the PM

Ronald Menezes May 18, 2016 8:29 AM

CII and Deloitte released a report recently focusing on the ecommerce sector in India and how it could play the role of a game changer

Ronald Menezes May 17, 2016 8:20 AM

We spoke to Arun Siddharth, Vice-President, Marketing, TVS Motorcycles to know about the company’s future strategy, current challenges in the sector, use of social media platforms to push sales and more

Ronald Menezes May 16, 2016 8:13 AM

Angry Birds 2 is all set to release on 27th May in India after its worldwide release. Rovio the maker of Angry Birds has globally partnered with brands like Mc Donald’s and H&M while in India it has tied up with PepsiCo’s Kurkure to generate unique BirdCodes for their new game ‘Angry Bird Action’

Ronald Menezes May 16, 2016 8:04 AM

Taiwanese contract manufacturer Foxconn is reportedly building a manufacturing facility in Maharashtra that will produce Apple phones in India. With global revenues falling, Indian sales figures were one of the highlights for Apple. Standing way below the current order of market share, Apple may be trying to better their hold on the Indian market

Ronald Menezes May 12, 2016 8:12 AM

Apple App store accounted for more global app revenues than Google Play store last year but recorded lower app installations and global income. According to report released by IDC, mobile device users across the globe installed nearly 156 billion mobile applications in 2015

Ronald Menezes May 11, 2016 8:04 AM

With the release of Captain America: Civil War various brands like Snapdeal, Dell and BookMyShow ran contests and campaigns to reach out to customers and create engaging contests

Ronald Menezes May 9, 2016 7:59 AM

All major four wheeler brands recorded a year on year growth, except Honda Cars and Toyota Kirloskar, which witnessed a decline of 17 per cent and 30 per cent in sales respectively

Ronald Menezes May 9, 2016 7:53 AM

KFC launched its edible packaging in India. Currently under a trial phase in Bengaluru the fast food chain is waiting for a positive customer feedback to launch it across India

Ronald Menezes May 4, 2016 8:02 AM

Keeping the popularity of the show in mind, brands like Flipkart and Samsung have launched various campaigns around the new season of Game of Thrones

Ronald Menezes Apr 28, 2016 8:06 AM

Major bike manufacturers in the country have reported a growth in sale for the month of March 2016 as compared to the sales for the same period last year

Ronald Menezes Apr 19, 2016 8:01 AM

WhatsApp creates an end to end encryption policy for its billion users around the world; however, if the government decides to imply strict encryption policies in India, the messaging app could soon be illegal

Ronald Menezes Apr 18, 2016 7:59 AM

Automobile companies released sales figures for the month of March while also recording a decent growth in the FY’16. Hyundai grew by 15% at the end of the FY 16, while Honda, Mahindra and Maruti recorded a growth of 2%, 6% and 11% respectively

Ronald Menezes Apr 14, 2016 8:14 AM

According to the IPLT20 website, the #IPL has been tweeted more than 7 million times already with Mumbai Indians becoming the most talked about team in the IPL on twitter

Ronald Menezes Apr 12, 2016 8:04 AM

According to the IPLT20 website, the #IPL has been tweeted more than 7 million times already with Mumbai Indians becoming the most talked about team in the IPL on twitter

Ronald Menezes Apr 12, 2016 8:04 AM

At an event held in Mumbai recently, J B Perrette, President, Discovery Networks International, shared some insights about the growth strategy for Discovery and how the network is embracing the new digital revolution

Ronald Menezes Apr 7, 2016 8:09 AM

The real estate sector is pleased with the announcement of the rate cut as this could usher in more demand for buying homes as banks are expected to pass on the benefits to companies and home loan seekers

Ronald Menezes Apr 6, 2016 8:03 AM

Though Hero might be selling more bikes than Honda in the sales game, but Honda has witnessed a formidable growth in its marketing campaigns so much so that it has overtaken HeroCorp in this domain

Ronald Menezes Apr 5, 2016 8:03 AM

Sunil Arora, Secretary, Ministry of I & B, spoke to Uday Shankar, Chairman, FICCI’s M & E committee and CEO, Star India at the recently held FICCI-Frames 2016 event in Mumbai and highlighted various issues that beset the M& E sector today

Ronald Menezes Apr 5, 2016 7:59 AM

At the recently held FICCI Frames 2016 event in Mumbai, Sunil Arora, Secretary, Ministry of I & B, delivered a special address highlighting the challenges and opportunities in the M& E sector

Ronald Menezes Apr 4, 2016 7:56 AM

Reliance Industries Chairman, Mukesh Ambani listed 5 major trends that will define India’s digital future at FICCI Frames

Ronald Menezes Apr 1, 2016 9:00 AM

At the inaugural session of FICCI Frames 2016 in Mumbai, Reliance Industries Chairman, Mukesh Ambani took the opportunity to introduce Reliance Jio’s plan and how it aims to revolutionise the Indian digital scenario

Ronald Menezes Mar 31, 2016 8:00 AM

Virat Kohli is already drawing comparisons with the master blaster-- Sachin Tendulkar. What’s interesting is that the comparison are not just about the on field performance but also about the off field endorsement deals too

Ronald Menezes Mar 29, 2016 8:06 AM

In an exclusive interview with exchange4media, Neelima Burra, CMO, Cargill Foods India spoke about the changing marketing dynamics, role of MNCs in shaping food culture and Cargill’s future strategy

Ronald Menezes Mar 29, 2016 7:52 AM

While the Indian ‘Mauka Mauka’ version has taken the India-Pak cricket rivalry to a new high, the Pakistani version seemed to be struggling to keep pace in terms of its appeal and execution

Ronald Menezes Mar 28, 2016 8:06 AM

The two wheeler industry saw a decent run in February 2016 with most of the manufacturers showing their sales in the green. A brief on what has happened so far

Ronald Menezes Mar 18, 2016 7:58 AM

The government has proposed to impose a 2.5% cess on diesel vehicles of length not exceeding 4-meter and engine capacity not exceeding 1,500 cc, while higher engine capacity and SUVs as well as bigger sedans were slapped with a cess of 4% on the value of the car, this has forced car manufacturers to increase their selling price

Ronald Menezes Mar 15, 2016 8:06 AM

India is already familiar with a few Chinese brands like Haier, Xiaomi, Lenovo and Gionee, with Oppo being the latest entrant. Moreover, 2016 seems to be the year to ‘Make in India’ as the country recently jumped 12 places higher on the ‘Ease of Doing Business Rankings’ released by the World Bank. Foreign Direct Investment (FDI) into the country has reportedly increased by 31% to $24.8 billion (Rs 1.70 lakh crore) during April-November period last year

Ronald Menezes Mar 15, 2016 8:05 AM

Car manufacturers that have released their sales figures till March’16 have all reported a significant growth. Hyundai, Maruti, Honda, and Tata reported growth for the month of February 2016, while Mahindra sales were up by 10% in the month of Jan 2016

Ronald Menezes Mar 15, 2016 8:01 AM

The legendary cricketer has reportedly joined hands with fashion retailer Arvind Fashion Brands to launch a premium men's apparel brand “True Blue”. A look at the past and

Ronald Menezes Mar 15, 2016 7:57 AM

According to latest Google reports, Android Lollipop has a total share of around 36.1 percent of active Android devices, while KitKat, the predecessor of Lollipop, is losing its user base and has shrunk to 34%

Ronald Menezes Mar 11, 2016 8:02 AM

At the recently held Future Consumer Enterprise Limited event in Mumbai, a panel discussion on how the FMCG and food industry is shaping up and how urbanisation is changing the food culture in India was organised on the sidelines of the event

Ronald Menezes Mar 10, 2016 7:57 AM

Kishore Biyani, Founder and CEO of Future Group shared his insights and spoke about the plans and the road ahead for Future Consumer Enterprise Limited by 2021. According to Biyani the company plans to grow into a Rs 20,000 crore business by the year 2021.

Ronald Menezes Mar 9, 2016 7:57 AM

Royal Enfield, part of the Eicher group has overtaken Harley-Davidson in terms of market share and has posted a 33% hike in profits compared to its international rival in 2015.

Ronald Menezes Mar 7, 2016 8:48 AM

Ever since his retirement in 2014, corporate czar Rata Tata has invested over Rs 4500 crore in a number of start-ups to boost the entrepreneurial sector.

Ronald Menezes Mar 3, 2016 8:28 AM

Apple announced financial results for the quarter ended December 26, 2015. The Company posted record quarterly revenue of $75.9 billion and record quarterly net income of $18.4 billion.

Ronald Menezes Mar 2, 2016 8:05 AM

Lipton was at the receiving end of a controversy after social media was abuzz about worms being found in Lipton tea bags which the company has strongly refuted.

Ronald Menezes Feb 29, 2016 8:48 AM

We spoke with Kamal Nandi, Business Head and Executive Vice President, Godrej Appliances as he expressed his views on standards set up by the BEE, competition from other brands and Godrej’s growth over the fourth quarter, expectations from the Budget and more

Ronald Menezes Feb 25, 2016 9:08 AM

The campaign tries to establish the newly released S 6 series as a product for those who have a taste for good things in life and comes with the tagline—‘Shine with metal’

Ronald Menezes Feb 20, 2016 9:29 AM

Pramod Saxena, Chairman & Managing Director, Oxigen Services, shares his insights on the new partnership with Big Bazaar Direct, his contribution to ‘Make In India’ and how Sachin Tendulkar further adds to its brand appeal in this exclusive interview with exchange4media.

Ronald Menezes Feb 18, 2016 7:59 AM

A seminar on ‘Media and Entertainment’ was held at the ongoing ‘Make in India’ event in Mumbai, yesterday to discuss various issues related to media and especially digital media in India

Ronald Menezes Feb 17, 2016 8:43 AM

On the occasion of the unveiling of the much awaited Pitch Madison Advertising Report 2016, Bharat Puri, CEO Pidilite, spoke in detail about what Indian companies need to learn from the MNC’s and vice versa.

Ronald Menezes Feb 16, 2016 8:49 AM