The jury meet for the fifth edition of IMPACT’s 50 Most Influential Women took place in Mumbai on Wednesday with industry veterans saluting the influence of women in the field of marketing, media and advertising
Sen has returned to the agency after a short gap of two years. With over 20 years of advertising experience, he has played diverse roles across global and local agencies
Arena Media a part of Havas Media Group, has announced the win of Bagrry’s India Limited- one of the leading brands of breakfast cereals and health foods in the Indian subcontinent.
Spanning across 35 Single Market and Multi-Market categories, the finalists have stood out with their outstanding results, amongst the hundreds of entries submitted into APAC Effie Awards 2016.
Ever since his retirement in 2014, corporate czar Rata Tata has invested over Rs 4500 crore in a number of start-ups to boost the entrepreneurial sector.
Entertainment channels like Star Gold, HBO, Romedy Now, Kairali TV and Star World saw hike in the ratings as the premier of shows on these channels saw a rise in different days of the week
The tool measures parameters such as ‘Share of Mood’, ‘Receptivity of Audience’ and ‘Appropriate Moment’ for engagement from a brand and audience perspective.
The proposed equalisation levy which applies to digital advertising took everyone by surprise and could make digital advertising even more expensive, opine experts.
Publicitas, a leading media and marketing services company, has reformed its structure for the Asia Pacific region in order to align its services more closely with the complex Asian market; the company has decided to split its structure into two regions.
Bhavik Vora, Founder and CEO of Black White Orange Brands, writes about the new opportunities available for India Inc. in the domain of branding and licensing in 2016. Read on.