The RBNL group’s radio business 92.7 FM seems like a great fitment to Zee. Industry sources indicate that Zee has been wanting to get into the radio business, and tried to acquire Radio City as well last year which was finally acquired by the Jagran Group.
A conversation with Tinder’s India Head, Taru Kapoor about the dating app, digital marketing, its future in India and their plans for the year 2016.
Shubha George, Managing Director, Red Fuse Asia & CEO, India, talks of her new responsibility and method of integrating all WPP resources to give brand Colgate an advantage
Digital marketing has over the last few years undergone a substantial transformation and created a wave of new possibilities for brands, writes Pratik Gupta, Co-founder of FoxyMoron.
Lipton was at the receiving end of a controversy after social media was abuzz about worms being found in Lipton tea bags which the company has strongly refuted.
The new campaign conceptualised by BBDO India questions the stereotype of household chores being a feminine responsibility alone and urges men to participate equally.
The media and advertising industry is looking forward to some key announcements, especially about the rollout of GST, as part of the tax reforms from the Union Budget 2016.We spoke to some advertising and media agency leaders to understand their expectations from the Union Budget 2016 and here is what they had to say:
Mindshare and Unilever have launched Unilever’s programmatic desk, ULTRA in Singapore to drive programmatic planning and buying for ASEAN.
According to a detailed report published by news website-- The Wire, the board of directors of the Press Trust of India recently took strong objection to political interference regarding the appointment of its new successor.