Dentsu Creative Impact, the creative agency from Dentsu Aegis Network has made two major senior appointments in an attempt to further strengthen its creative product
The agency will handle the strategy, planning, and the creative responsibilities of the brand. The account will be handled by the agency's Delhi office
The creative portfolio will cover three major verticals of Chai Point – Retail Hubs, Chai@Work and Chai-on-Call. As the brand expands its offerings, Chai Point aims to be known as the preferred breakfast and snack delivery channel
According to latest media reports Tim Cook is scheduled to meet Narendra Modi this week. With global revenues plummeting, India is a source of hope for the Cupertino based tech company. Tim Cook’s meeting with the Prime Minister could not have been better timed than this. India is beginning to better its ‘ease to do business’ rankings and this may just be one of the reasons attracting this visit between the Apple’s CEO and the PM
Colors’ show ‘Naagin’ continued to be the most watched show in week 18. Zee TV’s show ‘Kumkum Bhagya’ acquired the second spot. ‘Yeh Hai Mohabbatein’ stood at No.3. ‘India’s Got Talent’ in its first week stood at No.6. The second season of ‘Jamai Raja’ on Zee TV acquired ninth spot
In week 18 (30 April-6 May, 2016) of the BARC Ratings, the first episode of ‘India’s Got Talent’ resulted in the rise of ratings of the slot
The company also reported a 5 per cent jump in total revenue at Rs 44,490 crore for the fiscal ended March 31, on the back of data growth and customer additions
The agency was shortlisted after a multi-round pitch process, following which Scarecrow was brought on board
Samar Verma, CEO and Founder of Fork Media spoke to exchange4media about the emerging trends in digital media, the challenges in the domain and more
Going by the BARC ratings, the fourth week of IPL witnessed a drop in its average ratings across all channels compared to previous week
Viacom18’s OTT service Voot has unveiled its national marketing campaign with a special focus on the top six markets of Delhi, Mumbai, Bangalore, Kolkata, Hyderabad and Ahmedabad