DoubleClick's Marketing Partner program by Google features digital marketing experts that have been carefully vetted to meet its rigorous qualification standards.
The campaign is currently running in more than 230 ambient avenues
The list places Music Broadcast among the top 3 media firms and top 50 companies overall in India
Malhotra joins GolinOpinion from the Ogilvy group where he was President, Bates CHI&Partners heading their Mumbai and Delhi offices
The agency will work on strategic planning and creative duties of the brand as part of the mandate
Let’s Go Social is a specialized service digital agency providing services like social campaigns, data crunching, sales growth, digital footprints and social aura
The appointment is aimed at reviving the defunct Applause Entertainment
At the HR Talent Acquisition Summit hosted by BW People, key people from various organisations spoke of how they keep themselves updated in the face of ever-changing technology and how to best attract quality talent
In a bid to improve user experience, Facebook plans to make changes to its news feed navigation. Over the last two months, it has tried to make the platform user-friendly.
Harrish Bhatia, CEO of MY FM, says that they want to bring back the light hearted purposeful listening that radio always promised
In less than 60 days, Rajiv Bansal, Chief Digital Officer and CEO, HT Digital Streams has chalked out innovative strategies to build new engagement and revenue models for HT digital. Bansal elaborates on this further
Around 20 companies such as Star India, SPN, Amazon Seller Services, Reliance Jio Digital Services, Twitter, Facebook, ESPN Digital Media (India), Times Internet, GroupM, Yupp TV and Discovery Networks have reportedly participated in buying bidding documents for IPL media rights
Rama Bijapurkar, one of India’s most well-known management and marketing consultants, says that creating consumer value should be the holy grail for organizations and brands
Mobile ad fraud in India is 2.4 times higher than the rest of the world
New reality shows in regional languages attract viewers and TRPs thereby creating a majority of revenue for channels. Experts believe that when audiences see someone like them participating in such shows, they are automatically attracted to it