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IAA Chapter: Media agency heads deliberate on advertising forecast for 2016

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The India chapter of International Advertising Association (IAA) recently hosted ‘Retrospect and Prospect--Advertising Outlook 2016 and beyond’ in Mumbai, wherein Anupriya Acharya, Group CEO, Zenith Optimedia, Shashi Sinha, CEO, IPG Mediabrands and Vikram Sakhuja, ? Group CEO Madison Media & OOH at Madison World presented their ad spend projections for the year 2016. The three stalwarts also participated in a discussion which was moderated by Ashok Venkatramani, CEO, ABP News Network

e4m Desk Feb 25, 2016 8:12 AM