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Be Indian, Buy Chinese: Xiaomi, Oppo, Lenovo, Vivo & Alibaba aggressively target Indian consumers in 2016

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India is already familiar with a few Chinese brands like Haier, Xiaomi, Lenovo and Gionee, with Oppo being the latest entrant. Moreover, 2016 seems to be the year to ‘Make in India’ as the country recently jumped 12 places higher on the ‘Ease of Doing Business Rankings’ released by the World Bank. Foreign Direct Investment (FDI) into the country has reportedly increased by 31% to $24.8 billion (Rs 1.70 lakh crore) during April-November period last year

Ronald Menezes Mar 15, 2016 8:05 AM