This acquisition will help scale its breadth of analytics offerings; entry into artificial intelligence, machine learning capabilities
Following a competitive pitch, H+K Strategies’ Financial Services team has been selected to handle the entire PR portfolio for Aviva Life Insurance India, including corporate reputation, brand awareness, stakeholder outreach, online reputation management and strategic visibility for its key initiatives in India, across traditional and digital medium.
Total Revenue reported growth of 19% at Rs 5745 million in current period from Rs 4812 million in Q1 last fiscal
Star Plus stood firm at the top spot in the urban markets with increased viewership ratings followed by Colors at no.2 and Zee TV at no.3. Sony Entertainment Television stepped up to the fourth spot whereas, Sony SAB slipped two steps to the sixth spot. In the rural markets, Zee Anmol continued to lead and Star Utsav and Sony Pal remained at no.2 and no.3 respectively
She will be in-charge of political clients which include Government of Gujarat, Madhya Pradesh and Rajasthan. She will also take care of several corporate clients
The Department of Economic Affairs (DEA) had recently asked the Department of Industrial Policy and Promotion (DIPP) to have a look at the proposal
The News Broadcasting Standards Authority (NBSA) headed by former Supreme Court judge R V Raveendran, has taken action against some news channels for flouting norms.
The International Champions Cup will begin from July 22 and will run through August 13, 2016 and will be telecast LIVE and exclusive on SONY ESPN and SONY ESPN HD channels. The tournament will also be streamed live on the SonyLIV app
The network has witnessed maximum gain after the DAS III roll out to become one of the most viewed channels across the HSM category
Lavie, a leading Indian brand of fashion accessory and footwear has appointed Makani Creatives Pvt. Ltd as its advertising agency for its range of bags and shoes
Interpublic has announced its second quarter and first half 2016 results. As per the results, the second quarter witnessed revenue increase of 2.2% and organic revenue increase of 3.7%
Pokemon Go has got even celebrities hooked on to it. Hollywood celebs have taken to social media to show their love for the game, while many Bollywood celebrities are yet to take to the game; however various memes and videos involving them are doing the rounds on social media
Michelin unveils its maiden TVC for the two-wheel tyre category in India with an aim to target non metro cities and to establish a strong brand connect
Recently, Varuna Pumps, Finolex Fans, Cello Butterflow, Coverfox and HDFC Ergo have used interesting and engaging narratives to communicate with their audience on both television and the digital mediums to create a strong brand recall
After a reported 70,000 strong user base filed a petition to Microsoft, the Windows OS maker has decided to work towards getting Snapchat and Pokémon Go on its platform which could be its road to revival in the long run