Dentsu Aegis Network and Lodestar UM win big at second edition of exchange4media’s Media ACE Awards.
The campaign focuses on the brands inherent strengths, the breaking stories and specials that are unique to the paper
MY FM has designed a high decibel campaign, ‘Ab har Kaan Khush’, a 360 degree promotional campaign using print, outdoors, social media, on-ground promotion
The platform is expected to create and deliver the first of its kind original innovative, multimedia content, targeting the discerning Indian viewer who today has access to the best in the world
The agency won the account following a multi-agency pitch. It is estimated that the marketing spends will be around Rs.35 crores
According to a recent media report, Zee News Editor Sudhir Chaudhary offered to resign from the organisation after being publicly rebuffed by Dr. Subhash Chandra’s close aide Amit Jain
DDB MudraMax – Media would partner with itel Mobile to address the brand’s requirement of holistic media strategy, reflective of key metrics, in order to fulfil the brand’s aspirations in the country
With this announcement, Facebook is making ad preferences easier to use, so you can stop seeing certain types of ads
CatchupTV (recorded content, mostly programmes), sports and original content are favouring most of the players especially broadcasters
According to reports, Patanjali has alleged that some rival MNCs are involved behind the move
Based on the core brand positioning of ‘Munch It! Soup It! Lunch It!’, the campaign showcases the versatility and taste edge of Wai Wai, besides creating a strong connect with its primary audience, the youth
Started by Bodhisatwa Dasgupta in 2012, its sole aim is to resurrect the somewhat dying art of copywriting
The video conceptualised by Culture Machine has garnered half a million views in less than 24 hours
At an event held by Qyuki and YouTube, a new platform for independent media artists was announced. In a quick chat, Satya Raghavan, Head of entertainment for YouTube India talks about the new collaboration and Youtube’s latest developments