Industry experts believe that if leveraged in a prudent way, the recently released poll feature could fetch brands and businesses a great deal of engagement and consumer insight
Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First
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In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money
97 per cent of the desktop and mobile display market is yet to adopt video advertising. This indicates the low penetration of video as an ad medium on the internet, possibly because of being a relatively newer medium
As the country powers towards a digital economy, with hyper-connectivity and access to real-time information at its fingertips, digital OOH aligns itself almost seamlessly with the on-going advancements given its ability to provide reach, scale and relevance all at the same time
As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market
The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform