Date-wise News

CityMall will use WhatsApp to tap the next 200 million customers

e4m Desk Oct 3, 2019 7:43 PM

The campaign highlights the brand ethos, which explores the dynamic relationship between a sound mind and a sound body

e4m Desk Oct 3, 2019 7:24 PM

Wrestling TV to stream 33 days of live action in the next 60 days

e4m Desk Oct 3, 2019 7:14 PM

The rise in viewership could be attributed to PM Modi’s speech at Houston which was widely telecast across news channels

e4m Desk Oct 3, 2019 4:43 PM

Leo Burnett will handle the 360-degree communications for the brand and the account will be headed by the Mumbai team

e4m Desk Oct 3, 2019 4:12 PM

WROGN leverages CupShup’s corporate network for the launch of their latest collection

e4m Desk Oct 3, 2019 3:39 PM

Brands including Flipkart, Ola, Big Basket, CRED, Meesho and Snapdeal are collaborating with GiveIndia to provide to the underprivileged and those in need

e4m Desk Oct 3, 2019 2:52 PM

The games will air live in India on SONY TEN 1 and SONY TEN 3 and will reach fans in more than 200 countries on TV, digital and social media

e4m Desk Oct 3, 2019 2:24 PM

As per TRAI’s Performance Indicator Report, Tata Sky has attained a market share of 32% in terms of the average active subscriber base

e4m Desk Oct 3, 2019 2:00 PM

Hamm was handling this position for the last five years

e4m Desk Oct 3, 2019 1:29 PM

Prior to this, Jaiswal was Deputy Director of Category Marketing at Myntra

e4m Desk Oct 3, 2019 1:29 PM

The Prophets will be responsible to roll out an integrated communication campaign for the brand in India

e4m Desk Oct 3, 2019 12:59 PM

She will be working directly with Chief Experience Officer John Maeda to deepen Publicis Sapient’s Digital Business Transformation practice capabilities

e4m Desk Oct 3, 2019 12:54 PM

Conceptualised by 3 Brothers & Fils, the campaign ‘Amitji Loves Bikaji’ focuses on making the brand the preferred snacking choice for today’s generation

e4m Desk Oct 3, 2019 12:34 PM

The report delves into the importance of influencer marketing, market opportunities, growth prospects, strategic insights and challenges present

e4m Desk Oct 3, 2019 12:15 PM

Tata Salt has set up an interactive installation that reminds people of Gandhi’s saying ‘Be the change you wish to see’

e4m Desk Oct 3, 2019 11:38 AM

The acquisition will help Vice reach out to millennial women, an audience which it lacks and Refinery29 caters to

e4m Desk Oct 3, 2019 9:16 AM

The agency shares insights on how a multi-channel experience was designed for the #NBAInMyBackyard campaign

e4m Desk Oct 3, 2019 8:58 AM

Sources claim Arora had put in his papers more than a month ago. October 1 is believed to have been his last day with the organisation

Naziya Alvi Rahman Oct 3, 2019 8:53 AM

Industry experts believe that given the focused reach & cost efficiency of digital, even big ad spenders on traditional formats may be seen shifting a part of their ad spends to the medium

Shikha Paliwal Oct 3, 2019 8:47 AM

Neville Bastawalla, Head of Marketing & On-Air Promotions, Sports, Sony Pictures Network India, says the company will explore regional feeds for UEFA Champions League 2019 Round 16

Moumita Bhattacharjee Oct 3, 2019 8:46 AM

Michael Knapp, Director B2C Marketing Asia Pacific, Lufthansa, talks about why the brand has not picked a celebrity face and how it has established itself with marketing by telling real stories

Shreshtha Verma Oct 3, 2019 8:39 AM

OnePlus TV will be a breakthrough in the user home Internet experience, says Vikas Agarwal, General Manager, OnePlus India

Anjali Thakur Oct 3, 2019 8:33 AM

Vivek Sharma, Managing Director, Panasonic Life Solutions, talks to exchange4media about the brand’s on-going campaign, plans to go full throttle on TV with over 15,000 spots and more

Misbaah Mansuri Oct 3, 2019 8:09 AM