Date-wise News

SAIL employees have also come forward & contributed a day’s salary amounting to approximately Rs 9 crore to the cause

e4m Desk Mar 31, 2020 10:30 PM

The campaign cites data to show how mainstream media tends to overlook fire accidents, which causes more deaths than any other catastrophe in the country

e4m Desk Mar 31, 2020 10:00 PM

The Twitter-first series will engage audiences across all ages and help them to cultivate a positive outlook even in these dark times

e4m Desk Mar 31, 2020 7:26 PM

The nominations for the awards will commence from the 2nd week of April 2020

e4m Desk Mar 31, 2020 6:50 PM

Pro Kabaddi League Season 7 also saw the overall viewership grow by a whopping 40% in the HSM markets

e4m Desk Mar 31, 2020 6:22 PM

The platform will provide three offerings – Disney+ Hotstar VIP, Disney+ Hotstar Premium and an ad-supported basic tier

e4m Desk Mar 31, 2020 5:47 PM

The number of complaints on ASCI’s WhatsApp facility has tripled

e4m Desk Mar 31, 2020 5:25 PM

The company has been sanitising media assets in Delhi

e4m Desk Mar 31, 2020 5:08 PM

SPN will curate content from WWE’s extensive video library which includes live events, iconic matches, interviews with legends, reality shows, documentaries and more, on its own platforms.

e4m Desk Mar 31, 2020 4:25 PM

The campaign developed for Parag Milk Foods’ sports nutrition brand talks about the need to stay at home to stay safe

e4m Desk Mar 31, 2020 4:08 PM

The micro-blogging platform has been working closely with governments and relevant stakeholders to ensure everyone has access to credible news and updates about the coronavirus crisis

e4m Desk Mar 31, 2020 4:00 PM

There are two versions of the brand’s logo to go with the message

e4m Desk Mar 31, 2020 3:55 PM

The agency will be responsible for all the ideation, planning, execution and implementation of Vertel’s integrated marketing communications

e4m Desk Mar 31, 2020 3:09 PM

The free gameplay on its fantasy cricket platform lets gamers pick their favourite cricketers from a team of the pre-timed upcoming match

e4m Desk Mar 31, 2020 2:51 PM

The agency won the mandate for the campaign following a multi-agency pitch and is now servicing the account from its Mumbai office

e4m Desk Mar 31, 2020 2:48 PM

Violation of the order can invite action under sections of the Cable Act, the ministry has said

e4m Desk Mar 31, 2020 2:06 PM

Prior to this, Aayeer held various positions with Saregama including CFO, interim CEO and Executive Director on the Board

e4m Desk Mar 31, 2020 1:57 PM

Guest Column: Neeraj Pratap Sangani, Chief Business Officer, Hansa Cequity, says the outbreak will redefine business, economics, politics, culture, healthcare, personal relationships & value systems

Neeraj Pratap Sangani Mar 31, 2020 1:30 PM

According to the study, on average, two times more consumers say TV ads provide a more positive impression of brands than common digital formats

e4m Desk Mar 31, 2020 12:31 PM

WPP has said 2020 started well with strong business momentum with key account wins and good retention

e4m Desk Mar 31, 2020 12:07 PM

The Ministry of Information & Broadcasting has also issued an advisory to cable operators for mandatory carriage of DD, LSTV & RSTV channels

e4m Desk Mar 31, 2020 11:09 AM

Marya, Director, Brand Strategy, Vivo, shares with exchange4media insights into the brand’s new digital film ‘Heroes Who Care’ that has been executed by Dentsu Impact

Misbaah Mansuri Mar 31, 2020 8:53 AM

In BARC week 11, Sun TV, Star Maa, Asianet and Zee Kannada maintain lead in Tamil, Telugu, Malayalam and Kannada markets respectively

e4m Desk Mar 31, 2020 8:39 AM

While experts raise doubts, telecom providers are confident their new measures to deal with burgeoning user demands will help them tide over the coronavirus crisis

Anjali Thakur Mar 31, 2020 8:34 AM

From changing logos to offering home-delivery services, brands have scored long-term brownie points with short-term risky counterintuitive messaging, say experts

Shreshtha Verma Mar 31, 2020 8:33 AM

Keeping with the customer sentiments, industry players say most brands are focusing on spreading positivity and trying to increase recall value

Anjali Thakur Mar 31, 2020 8:32 AM

Arwa Husain, Director at Adfactors PR, says women always seem to flourish in the PR and Communication industry

Nafisa Shaheen Mar 31, 2020 8:24 AM

Madan Bahal, Co-founder & Managing Director, Adfactors PR talks to us during the ongoing COVID-19 shutdown, and explains why PR has never been more critical than in the current scenario

Christina Moniz Mar 31, 2020 8:16 AM

The entire sports media eco-system has seen a loss in brand engagements and low market sentiment, affecting advertising revenues, say industry players

Tasmayee Laha Roy Mar 31, 2020 7:38 AM

For every person taking the challenge and completing 12 days of online workout, cure.fit will contribute Rs 100 to the Prime Minister's COVID Relief Fund

e4m Desk Mar 31, 2020 2:00 AM

The services will be free to advertisers, publishers in India and the US till April 30, or longer, depending on how long the lockdowns last

e4m Desk Mar 31, 2020 12:00 AM