Date-wise News

The mandate was awarded after a multi-agency pitch

e4m Desk Aug 21, 2019 7:24 PM

#Prabhas and @ShraddhaKapoor engage with fans through live broadcast on Twitter

e4m Desk Aug 21, 2019 6:20 PM

Paytm signs sponsorship rights deal for Rs 326.80 crore, applicable for all domestic & international cricket matches to be played in India for next 5 years

e4m Desk Aug 21, 2019 5:31 PM

A total of nine spots were executed on Zee TV over August 12, 13 and 14 across top-rated primetime shows

e4m Desk Aug 21, 2019 4:58 PM

The report highlights user engagement strategies that can help online retailers boost retention and customer lifetime value

e4m Desk Aug 21, 2019 4:55 PM

Prior to this, he had a three year stint at Sony Music

e4m Desk Aug 21, 2019 4:51 PM

Prior to this, Cashman was CEO of Ally Commerce, an e-commerce service provider for brand manufacturers

e4m Desk Aug 21, 2019 4:47 PM

A well known name in the field of TV journalism, Dubey has served stints at India News and Sahara Samay in the past.

e4m Desk Aug 21, 2019 4:38 PM

The study by SEMrush has found that after Netflix announced its new subscription plan for India its price search volume jumped by 83% between June and July

e4m Desk Aug 21, 2019 4:37 PM

JCDecaux, the outdoor advertising company, holds exclusive advertising rights for Kempegowda International Airport Bengaluru

e4m Desk Aug 21, 2019 4:36 PM

With the LIVE social feed, viewers can enjoy the game, discuss match highlights and show allegiance to their team, all on a single screen

e4m Desk Aug 21, 2019 4:24 PM

Mathrubhumi continues to maintain its 11 th position in Total Readership of dailies in the country and is amongst the top 10 dailies as per Average Issue Readership (AIR)

e4m Desk Aug 21, 2019 4:02 PM

The actor will be soon seen in a TV commercial featuring their MF’19 collection  

e4m Desk Aug 21, 2019 3:33 PM

Nickelodeon is teaming with online platforms like Terribly Tiny Tales and inviting people to share stories on how SpongeBob has been part of their lives

e4m Desk Aug 21, 2019 3:07 PM

The off-Facebook activity tool will change the number of targeted ads that users see

e4m Desk Aug 21, 2019 3:03 PM

This will be Dubey’s third stint with the news channel

e4m Desk Aug 21, 2019 3:00 PM

The machine learning and neuroscience-based engine will provide insights into the predicted performance of a creative even before it has actually run

e4m Desk Aug 21, 2019 2:35 PM

The services will aid emerging businesses through their journey from ideation on products to scaling up

e4m Desk Aug 21, 2019 2:11 PM

Mishra joins the Group from FactorDaily, a new-age media startup he founded over three years ago

e4m Desk Aug 21, 2019 1:51 PM

Developed by the Publicis Groupe, Dubai, the campaign includes a series of videos that pay tribute to Indian farmers

e4m Desk Aug 21, 2019 1:22 PM

The tool will help the marketing community track all digital campaigns/assets and provide live updates through interactive dashboards

e4m Desk Aug 21, 2019 1:04 PM

C-LAB banked on big data AI platforms, to break down audiences’ music choices and genre affinities. This data guided the agency to strike an association between JBL and MTV Hustle

e4m Desk Aug 21, 2019 12:36 PM

Prior to this, he was Group Head-Supply Operations at Xaxis

e4m Desk Aug 21, 2019 12:18 PM

In January this year, the channel was bestowed with the ‘Diamond Play Button’ by YouTube for crossing 10 million subscribers

e4m Desk Aug 21, 2019 11:57 AM

WPP’s new Mumbai campus will be named BAY99 and will be situated within The Orb, a complex next to the international airport in the Sahar area

e4m Desk Aug 21, 2019 11:21 AM

Oberoi has strategised several experiential campaigns for RC&M since he took over as CEO in 2000

e4m Desk Aug 21, 2019 9:17 AM

As per an industry estimate, sales growth of 25-30 per cent is witnessed during peak discount period around festivals such as Diwali and Navratri

Anjali Thakur & Nafisa Shaheen Aug 21, 2019 9:14 AM

While Digitas will lead for Publicis in the gum and biscuit categories, Ogilvy and its sister agency David will lead for WPP

e4m Desk Aug 21, 2019 9:06 AM

Vishal Vyas, General Manager, Marketing, TTK protective devices Pte. Ltd., talks about their marketing strategies and new products in the industry

e4m Desk Aug 21, 2019 8:43 AM

The Chief Communications Officer talks to exchange4media about their growth plan and explains how Tata Sky is gradually becoming a sought-after platform for advertisers

e4m Desk Aug 21, 2019 8:39 AM

The brand has fetched 1,34,620 impressions on social media with special memes and GIFs created with the ‘sacred biscuit’ movement

Tasmayee Laha Roy Aug 21, 2019 8:38 AM

Paytm.com continues to be the top brand to advertise in the services sector in the first half of both 2018 and 2019

e4m Desk Aug 21, 2019 8:31 AM

The theme of the conference will be 'Transformative Technologies for Marketing in 2020 and Beyond'

e4m Desk Aug 21, 2019 8:26 AM

Wendy Clark, CEO, DDB Worldwide, talks to exchange4media on her visit to India about the importance of the market to the organisation, growing battle for the best talent, DDB Flex model and more

Srabana Lahiri & Christina Moniz Aug 21, 2019 8:14 AM

Over the last two years, YouTube has launched several ad products such as Bumpers, Director Mix, TrueView, Video Ads Sequencing and YouTube Blast

Tasmayee Laha Roy Aug 21, 2019 7:45 AM