Each of the four shows — SentiMental, Cupid Kaneez, The Unexperts and Why Would You Do This? cover a range of issues relevant today to a larger audience in India and across the world
The billboards have been erected in cities across the country including Delhi, Bengaluru, Kolkata, Pune, Hyderabad, Ahmedabad, Cochin, Jaipur, Indore, Kota, Lucknow, Patna and Bhubaneshwar
Jim Kramp, Co-founder and Managing Partner, MediaDonuts and Vidhu Sagar, Managing Director – India on how the brand is growing and how digital space is at the peak of its game at present
While food was Swiggy's mainstay, some of its bizarre deliveries also included papaya leaves to a dengue patient, wigs, oxygen machines and temple prasad
In the wake of the price hike, players such as Netflix, which has the biggest subscriber base in the APAC region, have slashed subscription prices by half
As part of the mandate, the agency will handle all marketing communications, campaign designs, media consulting and demand planning duties for the brand
Gill has been associated with prestigious brands such as Dulux, Airtel, Make in India, Eicher Polaris Multix, Apollo Munich Life Insurance, Fabindia, Samsung and Google
The advent of Digital has brought about sweeping changes in the world of Public Relations. How has the industry benefited from it, and have the gains been bigger than the hurdles?
Ashish Sehgal, Chief Growth Officer - Ad Sales, ZEEL, speaks to exchange4media about the focus on going beyond GRPs and TRPs, & the network’s plan to take a consultative approach to advertisers
Anup Chandrasekharan, Business Head – Colors Tamil, speaks about the launch of television game show 'Kodeeswari', roping in veteran actor Radikaa Sarathkumar as host and what sets the show apart
Given the line up of state elections in the coming year, experts believe that the OOH industry will see spends to the tune of Rs 800 crore-Rs 1000 crore